Regardless of how you feel about the 45th president, Donald J. Trump taught us all a thing or two about Twitter. There are now 145 million daily users, and 330 million active monthly users of the platform. 63% of users are between 35-63, with a median age of 40. 66% of users are male. Plus, the average Twitter user follows 5 businesses and 40% of users reported purchasing something after seeing it on the platform. So if you’re not trying to reach your customers on Twitter you may be missing an opportunity.
Twitter is easy enough to understand, just share something 280 characters or less. You can share links, images, or videos. Here are a few other tips for businesses just starting out on Twitter:
Twitter is as hard to follow as the ticker tape on a stock page. It’s a constant barrage of messaging, particularly for those accounts that follow a lot of people. Hashtags, or pound signs (#) to some of us, help people search for the information they want.
Using an appropriate hashtag can expand your business’ reach and help potential customers find what they’re looking for. Employ one specific to your business and use hashtags that are relevant. For instance, Jake’s Jewelry Store might use all, or any, of the following hashtags in tweets with images of gifts for mom: #jakesjewelry, #mothersday, #gift.
You can also use popular hashtags of trending topics, when applicable, like #marchmadness or #winterwonderland.
This tip applies to most social media, but Twitter displays images prominently in the stream so it’s a good way to get your followers’ attention.
Rise Above the Noise
Find ways to stand out from others who are merely posting articles they’ve written. Ask questions. Have conversations. Thank people for sharing your content. Mention other accounts you enjoy by calling out their handles.
One of the easiest ways to create loyal followers, at least initially, is through commenting on what they share – either by providing your own opinions or asking them follow-up questions.
Avoid sending out automated thank you messages to new followers. While the concept seems nice – thanking them for following you – they come off as exactly what they are, robotic. Plus many Twitter users don’t check their messages box because of the large number of these they receive.
In addition to finding customers and potential customers on Twitter, it’s good to connect with influencers in your industry or audience such as mommy bloggers or niche bloggers.
Follow the Golden Rule
To follow back or not to follow back? That is the question and the answer for business is follow back, or do unto others as you would like them to do to you.
There are exceptions to this rule.
Twitter will cap you at 5,000 following (people you follow) if your followers (number of people who follow you) are not fairly equal. For instance, if you followed 5,000 people but only 500 followed you, Twitter will not allow you to follow any more until those numbers get within (about) 200 of each other. Twitter won’t tell you the exact number that it takes but you will be limited until those follower numbers rise. You can only follow 1,000 people a day.
You also don’t want your followers and following number too far off of one another because:
- If you are following too many people, and a relatively equal number is not following you back, it looks like you’re not sharing worthwhile information.
On the other hand,
- If a lot of people are following you and you’re only following a handful, you look like a bit of a jerk. That’s okay for reality TV stars but people who are using Twitter for business should be a little more congenial.
You can manage your Twitter followers through tools like ManageFlitter, Followerwonk or Friend or Follow. Many of these tools can help you tell which accounts are spam bots or fake accounts or inactive accounts. (You don’t want to spend time engaging those.) They also help you isolate influencers in your area.
There are pages and pages of tips written on topics like Twitter for business but the best thing to keep in mind is your humanity. Don’t make it all about your business and be gracious. Find ways to connect with people on a more personal level and imagine every tweet you’re sending could be seen by your grandmother, unless you’re in the type of business you don’t want your grandmother to know about.