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We’re mid-way through November with only 40 days until Christmas Day. While that sounds like a lot, we’ll blink and the end of December will be here. This time can be very stressful as you prepare. It can also be a sad time for many. If you need help dealing with challenges in your life, please reach out to mental health or wellness professionals. Take time for yourself while you’re thinking of everyone else.

A rested and well-equipped you is the best gift you can give your loved ones this season.


Since we know you’ll still be giving gifts too, this holiday season, we’re supporting the efforts of small businesses in several ways. Every week we’ll be sending out a Friday email that contains a small business challenge. This is an activity you can easily do to support small business. Some may involve buying from a small business but some–like this week’s–doesn’t cost anything more than your time.

Our blog post this week gives you ideas for effective discounts you can run to bring in more business. If you have discounts or special sales you’re running, let us know. We’ll help you get the word out. We’ll also be posting to social media about the value behind shopping small.

Finally, we have several exciting events coming up this week, including our DEI town hall, an expert panel on the Future of the Workplace, and a STEM career panel.

We hope you’ll join us.

This is a magical time to get out and enjoy Alameda. We hope you’re making time to stroll through our neighborhoods and visit the businesses. The decorations are lovely and it’s a great way to feel the energy of our city.