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The 1 Business Change You Can Make for Big Results 

At the risk of sounding like an infomercial, if you make one business change this year you’ll open up a new door to an even greater level of success. It’s a very simple concept. You don’t have to go get an MBA or Master’s in marketing.   You simply have to refocus your offerings from you…

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President’s Message

This Monday is Memorial Day, a day we honor those who paid the ultimate price for our freedom. We also remember their families who sacrificed so much. This weekend, when you are enjoying the festivities, remember what this day is set aside for. In honor of Memorial Day, I wanted to share a little of…

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5 Professionals You Need on Your Small Business Team

If you’re a small business owner without the resources to hire a large full-time business team, you can still meet your business needs through freelancing or turning to independent business professionals. This can be an economical way to accomplish your goals without having to cover the cost of full-time employees.  5 Professionals Every Small Business…

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3 Blogging Hacks for Non-writers

By now you’ve probably heard how important blogging is for your business. People buy from people they know, like, and trust. A blog is the perfect way to help people get to know you. But it also serves as a resource for people who are looking for your expertise.  It helps with SEO and serves as…

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President’s Message

Tonight, May 17th, the City Council will host its regular meeting at 7:00 PM PT. The Alameda Chamber of Commerce & Economic Alliance supports item #7-A on the agenda: “Recommendation to Approve Proposed Term Sheet for Development of Alameda Point Site A and Direct Staff to Negotiate a Sixth Amendment to the Disposition and Development…

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6 Ways to Make Your Business Stand Out During a Local Event

Here in Alameda we have several downtown events, including our upcoming July 4th Parade, where we close off streets and encourage people to get out and support business. These events often bring the crowds but also bring “tire kickers,” people who are just out for a stroll, not always interested in what you sell. They’re…

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How Inspiration Can Improve Your Business Marketing 

Content creators will tell you the key to great content is to create pieces that are educational, entertaining, or inspiring. Educational content is extremely needed even with the plethora of content on the internet. A good meaty piece will keep people from having to do additional research. Often it will get shared and bookmarked.   Entertaining…

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President’s Message

Housing is a big issue on our Island. It’s how we attract quality employees, retain young people who grew up here, and court new business. Without affordable housing options, business growth is difficult. There are many discussions going on around the issue. How do we set aside affordable housing options without changing the Island feel?…

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5 Great Lessons from Customer Service Mistakes

customer service

A cruise ship captain once said, “There’s always a weird person at your dinner table. If you’re sitting with several couples and you can’t figure out who the weird one is, chances are it’s you.”  The same can be true of customer service.  Every business is convinced they offer stellar service but if you can’t…

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They Are NOT (All) Your Ideal Customer

Have you read Michael Port’s Book Yourself Solid? In it, he shares the importance of selecting an ideal customer or client–knowing who is best suited for, and needs, your offerings. He writes that this is one of the first things you should do because you don’t want to end up working with someone who’s not…

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