Posts by cmetcalf_christinagreen05@gmail.com
The 1 Business Change You Can Make for Big Results
At the risk of sounding like an infomercial, if you make one business change this year you’ll open up a new door to an even greater level of success. It’s a very simple concept. You don’t have to go get an MBA or Master’s in marketing. You simply have to refocus your offerings from you…
Read More5 Professionals You Need on Your Small Business Team
If you’re a small business owner without the resources to hire a large full-time business team, you can still meet your business needs through freelancing or turning to independent business professionals. This can be an economical way to accomplish your goals without having to cover the cost of full-time employees. 5 Professionals Every Small Business…
Read More3 Blogging Hacks for Non-writers
By now you’ve probably heard how important blogging is for your business. People buy from people they know, like, and trust. A blog is the perfect way to help people get to know you. But it also serves as a resource for people who are looking for your expertise. It helps with SEO and serves as…
Read More6 Ways to Make Your Business Stand Out During a Local Event
Here in Alameda we have several downtown events, including our upcoming July 4th Parade, where we close off streets and encourage people to get out and support business. These events often bring the crowds but also bring “tire kickers,” people who are just out for a stroll, not always interested in what you sell. They’re…
Read MoreHow Inspiration Can Improve Your Business Marketing
Content creators will tell you the key to great content is to create pieces that are educational, entertaining, or inspiring. Educational content is extremely needed even with the plethora of content on the internet. A good meaty piece will keep people from having to do additional research. Often it will get shared and bookmarked. Entertaining…
Read More5 Great Lessons from Customer Service Mistakes
A cruise ship captain once said, “There’s always a weird person at your dinner table. If you’re sitting with several couples and you can’t figure out who the weird one is, chances are it’s you.” The same can be true of customer service. Every business is convinced they offer stellar service but if you can’t…
Read MoreThey Are NOT (All) Your Ideal Customer
Have you read Michael Port’s Book Yourself Solid? In it, he shares the importance of selecting an ideal customer or client–knowing who is best suited for, and needs, your offerings. He writes that this is one of the first things you should do because you don’t want to end up working with someone who’s not…
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