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At the risk of sounding like a broken record, engagement is critical to your business. Now more than ever. Being told you need to engage your audience is not new, but the pandemic has created a bunch of new reasons why it’s incredibly important, especially with employees. If you don’t have the time for employee…

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Some business owners in Alameda are saying we are in the midst of a secondary pandemic. But it’s not the kind that requires masks and handwashing. No, this one is harder to control.  There is a dearth of people willing or able to work for a multitude of reasons. For instance, some people want to…

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Are you ready to return to normal yet? If “normal” means life without COVID, we’re not that far away from herd immunity (and we just downgraded to orange tier the week of this writing!). But if your definition of normal is getting back to how things used to be before the pandemic, I’m afraid that…

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Hope seems to be a big word these days. It’s taken the place of pivot. People are hopeful about recovery. People are hopeful about things returning to normal in the foreseeable future. And people are hopeful they can soon travel and visit loved ones they haven’t seen for a while. If recovery is right around the…

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Businesses join the chamber of commerce for several reasons. Years ago, it may have been expected; just something you did when you opened a business and wanted to be in good standing in the community.  But these days it’s more likely a business joins because there is a direct advantage to them. Maybe they wanted…

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FOR IMMEDIATE RELEASE                                                             The Alameda Chamber of Commerce is pleased to announce the establishment of a 501(c)(3) foundation to conduct and support the Chamber’s educational and charitable programs focusing on business, leadership, and community challenges/development. The foundation will conduct a variety of educational activities which will include training, scholarship, entrepreneurial growth, awareness building, inclusion, opportunities for…

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We only have so many hours in the day. The last thing you want to do is spend time on activities that aren’t worth the investment. Being labeled as “not worth the time” from a business perspective doesn’t mean these things are annoying to do. In fact, some of the things you’re doing in your…

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Many of us have spent this year concerned over the health of our businesses or those in Alameda. And while it’s easy to assume you know the indicators of a healthy business–a good balance sheet–it’s not the only thing you should be looking at. In today’s world a quick decision from a leader can radically…

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transforming your business into a fun business

Do you want to appeal to a younger demographic? Want to get people talking about you? Maybe you want to attract an ultra-cool influencer or celebrity customer? If you do, rebranding and becoming a “fun” business may be just the way to get more attention and a more loyal fanbase. There are many serious reasons…

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News stations are finally embracing the word that COVID numbers are going down and vaccine administrations are going up. That’s allowing most of us to begin to see the light at the end of the pandemic tunnel. If you have weathered the storm so far, you know your business is not completely in the clear.…

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