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What Customers Want Post-Pandemic

The results of a recent survey commissioned by GoDaddy and conducted by OnePoll of 2,000 Americans and what they want from small business going forward, shouldn’t surprise business owners. But if you assumed your safety protocal is temporary, you may be surprised. Customers have become acclimated to certain conveniences and they expect businesses to continue…

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Most Businesses Get This Wrong on Social Media

There was a funny screen print of an email shared on social media last week. In it, a person the recipient didn’t know proposed marriage and then in the next sentence suggested, “Maybe we can get to know each other better.”   To any rational person this message seems out of order and out of context. Sadly,…

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President’s Message

The employee shortage has been on my mind this week. It’s funny, when the pandemic first hit we worried about businesses shuttering because no one would have the money to buy. Turns out, many people in the community were ready to help. We stood strong and supported our small, local businesses and others here in…

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Efficiency Versus Effectiveness: which will you choose for 2022?

How do you like to work? Are you a speed or precision person? Do you like many small projects or one big, long one that you can dig into?  No, you’re not in the middle of a recruitment fair. These are simply questions that most self-aware professionals should know about themselves and about their teams.…

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Improve Your LinkedIn Profile with These 5 Quick Steps

Too many people think LinkedIn is solely for finding a job. Since small business owners have jobs, they often overlook the site’s potential. LinkedIn has 800 million users (according to its about page), an increase that more than doubled since 2015. If you want to improve your personal brand and your company’s visibility, this site is…

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President’s Message: January 4th

2022! How has it been treating you so far? We put a lot of pressure on a new year. We tell ourselves, this one will be different…better. We’ll succeed in ways we never thought possible. But the funny thing is most of us keep doing the same old, same old. We use thoughts that haven’t…

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5 Cheap, Yet Effective, Ways to Start Using Video in Your Business

Many business owners think about using video, but they don’t know where to start. They worry it will be costly and require a lot of expensive equipment or they feel “dumb” on camera.   Creating video can be incredibly easy and affordable. You can begin with what you probably already have (a phone, adjustable lighting, and a mic or headphones) and use free or inexpensive…

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President’s Message

Are you ready to say good-bye to 2021? Has it been a big win for your business or a struggle? I remember this time last year being filled with excitement at the start of something new. It’s amazing how a new year can feel so filled with possibilities. As 2021 draws to a close, we…

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Small Business Season: keeping the sales momentum going

If you participated in small business season—a push to support small businesses during the holidays—we hope you experienced a significant uptick in sales. If you did, you may be wishing that this kind of support, caring, and increased sales could continue throughout the year. It can. You just need to leverage the momentum you already…

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