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Guess what? You need an email list.   Even if you’re only occasionally sending out emails and can’t/won’t commit to a newsletter, you MUST HAVE a list. I’m not even exaggerating or trying to scare you. In today’s business climate, most products and services aren’t instantaneous decisions. Generally, the person making the purchasing decision thinks about it before…

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Are you looking for ways to increase sales? As a business owner, you probably spend a lot of time thinking of different ways you can sell your product or service, especially since COVID. Maybe you’ve investigated neuro-marketing or tried one of these sales approaches. A hard, persuasive sell is getting more difficult these days, isn’t it?   Relationships are critical to brands, especially on social…

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Regardless of how you feel about the 45th president, Donald J. Trump taught us all a thing or two about Twitter. There are now 145 million daily users, and 330 million active monthly users of the platform. 63% of users are between 35-63, with a median age of 40. 66% of users are male. Plus,…

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This year has been a little more difficult to figure out new year’s resolutions. Part of that is because we’re all still reeling from the “lessons” we learned in 2020. Even the best prepared businesses lacked preparation for a global pandemic. Still, the new year is a great time to reexamine what you’ve been doing…

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tell your business story

Most businesses understand the importance of an effective About Us page on their website. Customers want to do business with people they know, like, and trust, and telling your story is a good way to do that. The About Page has the potential to become one of the most heavily visited pages on your website. And…

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We are only a handful of days away from Christmas. And while it may feel like the holiday season revenue has already been decided with everyone from the post office to mail-order businesses saying there’s no way they can meet Christmas deadlines, now is the time that local small businesses can shine. If this holiday season…

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According to recent research by BlueVenn, 17% of shoppers do not plan on shopping in stores this year (up from 8% in 2019) and it makes sense that 61% of marketers fear losing their business to online sources. Here in Alameda, that number would probably be larger because of our current orders. If you’re one of…

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This has certainly been a weird year. As of this writing, we’re preparing for another round of sheltering in place. As we begin to adjust to our new reality, there are some things you could be doing in your business that may help you out in the post-COVID time. We can’t say it will ever be…

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According to SmallBizTrends.com, “The first set of holiday data and analytics from Adobe reveals online spending is set to increase by 33% in 2020 over 2019.” It’s also likely that this trend of increasing online sales will continue as we enter into 2021 and if the pandemic numbers keep increasing. People won’t stop shopping, but…

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The next couple of months will be telling ones. With a state-wide curfew going into effect, this article will give you some advice for overcoming potential slower business times. Ditch Your Space This advice may not make landlords happy, but there are some businesses that just don’t require storefronts anymore. One way to survive tough…

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