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Alameda Business Blogs:

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word of mouth

How to Increase Word-of-Mouth and Referrals

September 15, 2021

One of the easiest and cheapest marketing tactics today is building a referral network. If you concentrate on growing referrals and word-of-mouth (WOM) marketing you can cut your marketing budget. No, really. You still need one but a little spend goes a long way when you have loyal, loving, and loud customers. Not only does…

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what to do after COVID

4 Things Your Business Should Continue Post-COVID

September 13, 2021

At some point COVID will be relegated to the same level of concern the flu gets every year. It won’t shutter businesses, alter family celebrations, and be the fuel behind contentious court cases. Someday. Let’s pretend we’re there now.  There are certain conveniences (and necessities) that businesses adapted during COVID that customers have become accustomed…

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The Biggest Unused Advantage Small Businesses Have Over Box Stores

September 8, 2021

Some days it feels hard to compete with the loss leaders big box stores employ, the operating hours they’re able to keep, the programs, their ad budget, their marketing…the list goes on. But small businesses do have an advantage box stores don’t and it’s one that’s not used often enough.  Small businesses have a community…

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15 Ideas for Increasing Your Revenue Quickly

September 7, 2021

The past eighteen months have certainly not been something they taught us in business school. It started with a global pandemic and mandatory lockdowns of non-essential businesses, then erupted in costs of goods and services skyrocketing, only to complete this craziness with an employee shortage, and rent and real estate costs going through the roof…

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The ROI in Giving Back as a Small Business Owner

September 1, 2021

COVID has caused a lot of people to see themselves as part of something larger. And for those of us looking, we’re able to find stories of community champions giving back. These people give unselfishly of their time and energy. You can too. You might even be surprised how doing so can be good for…

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5 Fun Fall Themes for Your Business

August 30, 2021

Fall is a favorite among many people. The temps are enjoyable, weather is crisp and clear, and the autumn decor is so cozy. That popularity is what makes this season such a hit with marketers and it can be for your business too. Here are five fall themes you can incorporate into your business for…

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7 Tips for Improving Your Local Search Ranking

August 25, 2021

Most businesses want to improve their search engine optimization (SEO), even if they don’t know they do. Because better SEO means more customers at less cost, and almost everyone wants more customers. But how you improve your organic reach on a global scale is very different from how you do it on a local level.   While the…

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13 Important Things You Need to Hear as a Business Owner

August 23, 2021

Our metal has certainly been tested this year. Many are fatigued and stressed juggling responsibilities, worries, and fear like they were part of the job description.  But this is not sustainable.  You may feel crushed by the weight of the world right now. Maybe your friends and family don’t quite understand what you’re going through…

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How to Get More Reviews for Your Business

August 18, 2021

This title is a misleading. It’s easy to get more reviews you just have to stink at what you do. People are always more apt to give a negative review than a positive one. But those aren’t the kind of business reviews you want. You want more positive reviews. To achieve this, you have to…

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How to Take Your Customer Relationship to the Next Level

August 16, 2021

Do you want to wow your existing customers? Are you ready to take your “relationship” with them to the next level? Then it may be time to grab your data and do some personalized marketing. What You Need  To get your customers’ attention, you need to have tools in place to measure things like buying…

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