Building a Sustainable and Resilient Future for Alameda As we step into 2025, the City of Alameda (and the Chamber) have committed to creating a sustainable and resilient future. The…
The new year is the perfect time for beginnings and setting goals. It also makes for good marketing campaigns and changes to your business. There are so many things you…
When revenue is tight, one of the first things many businesses consider cutting is their chamber membership. We get it. You’re trying to cut anything that doesn’t keep the lights…
We’re hosting our first Business After Hours of the year at Chase Bank South Shore Center on January 30th from 5:30-7:00 PM. The event is free for members and…
The new year often brings a renewed focus on fresh starts and improved efficiency. Many of us are wondering how we might earn more, be more productive, and enjoy a better…
The new year is an ideal time to get clear about your goals. Many people set incredibly inspiring resolutions and plot pathways to their best selves. If you’re one of…
One of the best things you can do for your business is make it painfully obvious what you provide for your ideal audience. Coyness, after all, does not sell products. …
For small business owners, the holidays hopefully mean increased customer demand, higher foot traffic, and a busier-than-usual schedule. While all of those things hopefully mean more revenue, ensuring you…
Whether you’re starting your own business or reporting to someone else, you can be the leader you want to be with just a few changes to your weekly routine.…
It doesn’t matter what kind of business you are in. People need what you make and provide. If you’re fortunate, they’ll consider you when gift-giving this holiday season, but even…
We know you’re an incredibly busy business owner. It’s easy to get caught up in the daily tasks and operations of your business. But if you’re only doing what must…
It feels like articles about holiday spending in recent years have all started with the same intro—costs are up, consumers are looking for value. While this year is no different,…
Public relations (PR) is just for big companies with tons of connections and celebrity endorsements, right? It can feel like a luxury for those of us with small businesses. Hiring…
Your Voice: Influence local policy through industry-specific advocacy, specialized coalitions (e.g., the Restaurant & Bar Coalition), and direct engagement with city officials. Make a real impact on Alameda’s business landscape.…
Black Friday is this week! Is panic setting in? If you haven’t planned a single promotion, and the thought of missing out on the biggest shopping weekend of the year…
The holidays are upon us, and you know what that means: gift-giving season! This year, ditch the generic gift cards and opt for something that truly supports our community: the…
If you’re the typical small business owner, you began your business with an exciting idea, a passion. No one goes into business thinking, “I can’t wait to work on cash…
It’s the most wonderful time of the year. Cozy lights, warm smells, family nearby, and cheap gifts from big box stores, right? Not so fast! While the convenience of online…
AI is one of the most efficient tools we’ve seen since the advent of the computer. But if you’re using it to generate content and then just copying and pasting,…
Enjoy an afternoon steeped (see what we did there?) in inspiration, camaraderie, and fresh perspectives amidst the elegance of a traditional high tea. On December 5th, we’re gathering women leaders,…
Veterans Day is Monday, November 11th, and it is the ideal time to express thanks to those who have protected our freedoms and way of life. While you don’t have…
What does nearly every feel-good holiday movie have in common? A small business owner, of course! And that’s because there’s something magical about following your dreams and being part of…
While the twelve days of Christmas are traditionally celebrated between December 25 (Christmas Day) and January 5 (the eve of the Epiphany), consumer businesses often celebrate with the “12…
You have a great business. You offer items/services everyone needs, yet you’re struggling to get people in the door. What can you do? You need traffic to increase sales, whether…
In case you didn’t know, we just wrapped up our first podcast episode and it’s a great one! In episode 1 of the Alameda Chamber podcast, we dive into the…
If you ask anyone over the age of 20 what the date is, after telling you, they will probably say you how quickly time flies. How it seems like only…
Artificial intelligence (AI) can help your small business feel like it has the marketing team and administrative help of a much larger company. With it, you can drive growth, improve…
If you want more views on your business content, you don’t have to be a celebrity (although that makes things a lot easier). All you have to do is help…
In today’s rapidly changing economic environment, many business owners face novel challenges to their own business success including navigating post-pandemic (ongoing economic) challenges to embracing digital transformation. The Alameda Chamber…
The market is volatile. No, we’re not talking about stocks. The needs and desires of your audience are evolving, and your business marketing needs to follow suit. If you’re not…
As ballots for the November 5th election begin arriving in mailboxes, we encourage business owners and community members to take the time to understand the impact local elections can…
If you’re like many of us, you may have decided that watching the news is not in your mental health’s best interest. From angry rants to misinformation, it’s difficult to…
Running a business is a rewarding yet demanding journey. With ever-evolving market trends, technologies, and customer expectations, it’s crucial to stay ahead of the curve. But with limited time and…
If you’re like most businesspeople, finding ways to get names on your emailing list can be exhausting. We all want tons of fans and followers. There’s value behind a list…
The Island’s Future Unveiled: Get a Front-Row Seat at the Alameda Economic Forecast We can hardly wait. We’re under two weeks away from this incredible event. Every year, attendees tell…
If you’re a business owner or feel responsible for a business (regardless of your actual job title), it’s not unusual to feel stuck. No, I’m not talking about the…
Get ready, Alameda! The Alameda Economic Forecast is just two weeks away, promising an in-depth exploration of the economic factors shaping our community. This isn’t your ordinary economic discussion –…
No, this isn’t another article about how you can turn your hobby into a side hustle. But having a hobby can be great for your existing business. It may not…
We will soon be entering the last quarter of the year. It’s the perfect time to review where you are in attaining your business goals and whether those goals will…
Social media is becoming more and more frustrating, right? If you have used it to connect with your audience for ten years or so, you undoubtedly have seen…
The Alameda Economic Forecast is one of the top economic events in the area and it’s the only one focussing on the needs and concerns of Alameda businesses. If that…
Does your business seem to be a revolving door of employees? If so, there are several reasons why that could be true that have nothing to do with your…
None of us have crystal balls when it comes to the economy. Even with examining leading indicators, trends can still come as a surprise. But experience “in the trenches” can…
If you likely receive a lot of emails. Start spending some time noticing what gets your attention and what turns you off. Make a list of those aspects and see…
There are several large proposed changes on the State-wide ballot for November and we’re highlighting the ones that will have a big impact on business. Proposition 32 raises the minimum…
This November, voters have the opportunity to let their voices be heard on a critical concern for many Californians–Affordable Housing. The proposed Bay Area Affordable Housing Bond (Regional Measure 4)…
Have you noticed these days that everyone seems to have a course or at least a YouTube video on how they do what they do? Teaching has become a secondary…
Business ownership is often romanticized as a thrilling combo ride of passion, innovation, and drive where one can wear a hoodie and hang out playing video games all day while money magically…
There’s been a lot of talk about a Great Resignation 2.0 coming. For those of you who don’t remember, The Great Resignation of 2021, saw a large number of employees…
If you’ve ever spent any time creating or consuming content, you have either written or read a piece that proclaims some marketing trend is dead or something is “king.” Be…
Prioritizing health and wellness in the workplace doesn’t have to be expensive. Even if your business doesn’t have a lot of extra funds, there are several cost-effective ways to implement…
Trust is the cornerstone of customer relationships, driving sales and fostering loyalty. Yet, building that trust swiftly, especially in a competitive landscape filled with countless options for consumers, can be hard. Establishing credibility and rapport…
In today’s unpredictable business environment, we need effective leadership now more than ever. Yet, it’s a frightening time to lead. No one knows what to expect. But we do know…
Content helps you connect, right? It gives insights into your business, your personality, and your culture. But boy, can it be draining. And as awesome as AI is, there are…
Whew! It’s hard to believe summer is halfway over and it’s time to start thinking about back-to-school. It’s not too soon to consider promotions you can run as part of…
On Tuesday, June 25, the City of Alameda hosted a public workshop and open house at the Main Library to discuss updates to its Climate Action and Resilience Plan (CARP),…
In Alameda, businesses of all types and industries are getting into the event business. They’re offering how-to demos, social gatherings, night outs, and a lot more. Best of all,…
There’s a common misconception that leadership training is only for those who are already in management roles or aspire to climb the corporate ladder. This couldn’t be further from the…
Hey there, busy members! We see you. You’re juggling inventory, payroll, marketing… the list never ends. And we keep sending emails about events you don’t have time to attend, right?…
Today is Juneteenth – an important day commemorating the end of slavery in the United States. While the Emancipation Proclamation had been issued over two years earlier, it took until…
Beginning marketers often think a Facebook group is an ideal way to bring their target market together. And while we’re not discounting the truth behind that, most novice businesses make…
It’s summertime, and the livin’ is easy, right? Not really. Many businesses struggle with summer sales strategies and getting people in the door and buying. With costs high, most customers…
For the past two years or so, it feels as if economists have been avoiding the words recession and inflation. No one wants to hear those terms. They’ve been pointing…
June is Pride Month, a time to celebrate the LGBTQ+ community and recognize their incredible contributions to our society – and to our vibrant business community in Alameda. While the…
If you are in a client services business (especially one where your clients might return over and over) in Alameda, one of the best things you can do to set…
Applications are currently open for Leadership Alameda. Since there are still many of you who don’t know what that is, I have shared some of the questions I hear most…
Whew! Can you feel it? The unofficial start of summer is here. Summer is a season of change for many small businesses. School’s out, vacations are in, and customer behavior…
This Monday is Memorial Day and I want to extend a heartfelt message of gratitude to all those who have served our nation, especially those who made the ultimate sacrifice…
This is not a comment on the actual item or service you sell but in how you present it. If you’re not using your audience’s language and talking to a…
One of the most common misperceptions I hear about our VIP Mixer is that it’s just for new members. While new members benefit from learning how the chamber can help…
The business landscape is noisy and crowded for most of us. But keeping your customers happy and engaged is crucial to your success and their return. Artificial intelligence (AI) offers…
Celebrate Mom the Local Way this Mother’s Day in Alameda! Mother’s Day is this weekend! Procrastinators, we’re talking to you. While it might be too late to make brunch reservations…
As a business owner, you are well-served by collecting emails and running an email marketing campaign if for no other reason than to remain top-of-mind with your customers. When they’re…
Today is the first day of Mental Health Awareness Month and as the Voice of Business, we want to use this opportunity to have a candid conversation about the importance…
Even with costs escalating, consumers are increasingly making purchasing decisions based on a company’s values. Sustainability and transparency are no longer just buzzwords – they’re key factors influencing brand loyalty…
This year on May 7th, we will celebrating the winners of our Alameda Chamber Foundation’s Scholarship Award. This is a program we are exceptionally proud of because it allows us…
Alameda small business owners and solopreneurs learn quickly that they must wear many hats. While this ability to work in every area of their business may save money in the…
On April 25th we will celebrate the feel-good event of the year as we award many deserving businesses and individuals at our Business Excellence Awards. If you don’t have your…
If you want to remain top-of-mind with your customers (as well as nurture people who are interested in your business, but not yet buying from you), you need to be…
Alameda, CA (March 28, 2024) – The Alameda Chamber & Economic Alliance is thrilled to congratulate member companies Saildrone and Rain for their outstanding achievements at the 11th Annual East…
Do you work from home, or do you have a brick-and-mortar business? While COVID taught us about the convenience of working from home (who can give up a one-minute commute?),…
What’s one of the most critical components of success for small businesses? Is it location? Maybe it’s what you sell? While most business gurus will admit those things are incredibly…
Looking for an easy sales tip to increase customers? It starts by asking yourself this question—what’s holding your potential customers back from buying from you today? You might think cost.…
Running a small business is an incredible journey, but let’s be honest, it can get overwhelming. Whether you’re just starting out or looking to take your business to the next…
If you’re a gig worker, or you use them in your business, it’s important you are aware of recent legislation that went into effect this month. What Is a Gig…
As we anticipate more beautiful weather and the vibrant colors of spring paint our Island, it’s the perfect time for a refresh in your business. Here at the Alameda Chamber…
Hiring is one of the costliest things you do as a business as it can leave you exposed and vulnerable. While a good hire can be a turning point in…
Shine a Light on Alameda’s Stars: Nominate Someone for the Business Excellence Awards! The Alameda Chamber & Economic Alliance is thrilled to announce the Business Excellence Awards, a special night…
We can already hear the groaning—nobody reads, nobody likes to write. Regardless, it’s probably been a while since you looked at your business’ website content. If your content is stale…
It’s a Big March for Chamber Events and You’re Invited! Every day when I look out and see rain, I tell myself, “Spring showers, bring flowers.” The same can be…
Whether it’s part of a work/life balance personal initiative, an idea to follow your bliss, or you simply want to change things in your life, if you have a hobby…
February 29th is a bonus day and you need to put it to good use. We can’t think of a better way to do that than by attending the Alameda…
Does your morning begin post-coffee? If so, then you know the importance of that routine (and caffeine addiction). Your morning just isn’t the same without it. You can create the…
On February 10, we celebrated the Lunar New Year and welcomed the Year of the Dragon. Festivities will culminate this weekend with the Lantern Festival on the 24th. In Chinese…
For years now, marketers have touted word-of-mouth marketing as the most powerful, influential, and effective marketing out there. Business owners heeding this advice have begged, borrowed, and bribed people to…
When we talk about loving local and supporting our local businesses, we mean Alameda businesses of all sizes that employ people here in the community. Each of you uniquely contributes…
Social media is a Hulk-size time suck, but it is also one of the most effective ways to connect with your audience. That’s also why it’s so dicey to freelance…
Better Business Video If you’re creating videos for your business (reels, TikTok, YouTube video, etc.), and you should be at this point, you might be wondering if you’re doing…
If you’re like most people, creating the right office space is something you embark on every time you’re procrastinating. It can be a time suck or a filler. But investing…
If this blog post title sparks a memory of the 59th Avenue Bridge Song by Simon & Garfunkel then you know what I was thinking of as I wrote it.…
There’s an untapped goldmine out there for your business—YouTube. Beyond the fact that it is the second-largest search engine globally (behind its parent Google), Using YouTube for business creates a…
One of the top concerns we hear from employers is “workforce.” They worry about finding skilled employees and keeping them. Since it’s difficult to be successful without workers, workforce development…
No matter what industry you’re in, you can always learn from techniques used in other businesses. Particularly if those techniques lead you to ideas that help you connect with…
So you want to be an entrepreneur? Ready to turn your side hustle into something bigger? If so, one of your greatest commodities and challenges will be time. Between managing…
I recently spoke with an SEO expert who swore that search engines are biased against AI-written websites (websites that have not one word written by a human). He said AI-written…
This time of year resolutions get a bad rap and for good reason, as so few people make it to the end of January still adhering to them. But that…
No, this isn’t a question meant to see if you’re still cognizant after the holidays. It’s a valid one derived from all the talk percolating about New Year’s resolutions. Resolutions…
When Shakespeare wrote, “And though she be but little, she is fierce,” he could’ve been referring to small business. The term “small business” often seems like an oxymoron. What small…
It’s that time of the year and there are delicious and tempting foods everywhere. But don’t sacrifice your health and wellness journey over the holidays. Get an accountability partner to…
Years ago, when Black Friday was one day and not six weeks long, you might’ve suffered from fear of missing out (FOMO) when it came to bargains. Marketers wanted us…
The holiday season is a time of joy, celebration, and increased consumer spending. For small businesses, this time offers a tremendous opportunity to maximize sales and connect with customers on a…
BAE BOATS was created out of a love for travel and adventure. Like many families during the pandemic the owners, Robyn and Logan, were looking for creative ways to seek…
Launching a business is a thrilling journey filled with possibilities and challenges. While no year is without challenges, the first few are particularly so for most businesses. Many naive owners…
Small businesses everywhere are enjoying the trend of shopping local. Many organizations, including the Chamber, understand the importance of helping the community realize the value of small businesses. Even with…
The holiday season can be overwhelming with the twinkling lights, music, and crowds under the best of circumstances. For about 16.5% of the US population, overstimulation can be torturous. Over…
Do you find yourself wondering how you’re going to compete with larger, national stores with big marketing budgets and attractive loss leaders that bring in a crowd? How will you…
In Alameda, we believe in the power of unity, diversity, and standing up against hate. It’s why we proudly support and celebrate “United We Stand Against Hate” week (November 12-18,…
The holiday season (and Small Business Season!) is upon us! It’s the perfect time to capitalize on the festive spirit to attract customers and boost sales. As a small business…
December is a critical time for nonprofits, as it marks the final stretch of the year to achieve fundraising and community impact goals. But what you might not realize is…
Everything you need to know about the merriest time of year! We are delighted to announce the official kickoff of Small Business Season 2023. This year our campaign to support…
In 1939, a year before the Alameda Naval Airbase opened, the founder of Alameda Typewriter recognized a need to help people communicate effectively. And the business has been doing it…
The call for sustainability is growing louder. Small businesses, just like their larger counterparts, have a crucial role to play in reducing their ecological footprint. But for small businesses operating…
As the leaves turn shades of crimson and gold, and the crisp autumn air sweeps through our beautiful Island, the chill in the air doesn’t have to mean a cooling…
Starting and managing a business is no small feat. While you may feel empowered to start a business or work for yourself, it can be daunting. You may be facing…
In business, networking is one of the keys to success. As the saying goes, “It’s not what you know, but who you know.” Here at the Chamber, we offer many…
As the leaves turn golden and the air gets crisp, Halloween offers businesses a bewitching opportunity to embrace the spirit of the season and boost customer engagement. With a little…
The holiday season in Alameda is a magical time of year, filled with festive lights, cozy gatherings, and the spirit of giving. However, it can also be a time of…
As costs rise and drive up the costs of goods, your customers are looking for value now more than ever before. Providing quality products or services is no longer enough.…
A few years ago we rolled out the Visit & Shop Alameda card to encourage people to shop local. Going into the holiday season we want to make sure you…
Do you have a limited marketing budget? Do you think what you can accomplish with your budget is less than ideal because you don’t have the money of a large…
Fall is in the air (well, maybe), and that means it’s time to start thinking about your marketing strategy for the season. We’re here with a couple of quick ideas…
The MetLife and U.S. Chamber of Commerce Small Business Index reached its highest level of confidence since COVID in Q3 of 2023. Yet, there are still many businesses that are battling rising…
Are you on the hunt for your dream job or a temporary gig to make some money for the holidays? Then you need to attend the Ninth Annual Autumn Job…
Content marketing has been around for a while now. It began when search engines like Google started ranking sites by—among other things—the quality of the business content as perceived by…
According to the Council on Criminal Justice, US property crimes in some areas are escalating. Motor vehicle thefts (+104.3%) and nonresidential burglaries (+5.1%) were higher in the first half of 2023 than…
A Chamber Membership Is Worth a Lot More Than That. When I speak to small businesses that have let their membership lapse, they often make it sound like a gym…
September brings with it a sense of anticipation and transformation. The warm hues of autumn are just around the corner. And the Alameda Chamber & Economic Alliance is gearing up…
Ever notice how some offers are irresistible? You didn’t even know you needed the product or service. Then you saw the offer, and BANG!, you’re whipping out your credit card. This…
When I’m out and about, I like to ask people I meet in Alameda what it is that we need most here. Do we need more restaurants, tech, or entertainment…
If you walked into a crowded room and asked the question in the title of this article, what would you expect to hear? The chamber of commerce is like the…
Often businesses aren’t sure how to best use their chamber memberships. They understand that chambers are an advocate for business but how do they work and what specifically can they…
Have you ever attended an Alameda Chamber & Economic Alliance event? If you’re not a member, you’re missing out. Before you say you don’t have the time to attend events,…
As a business owner, you’ve undoubtedly heard of the importance of content marketing. But if not, here’s the short version of it. Content marketing is producing content on topics of…
In the bustling world of small business, as entrepreneurs and professionals, we often find ourselves caught in the whirlwind of routines, habits, and attachments that no longer serve our growth,…
If you’re a solopreneur, you’re likely putting in some long hours building your business. Anything that helps you be more productive for a small investment is a necessity for you…
Have you ever heard the phrase, “You are the company you keep?” It has good and bad ramifications, doesn’t it? It’s often applied to young people and their friends. But…
Okay, so maybe your parents never told you anything about chamber memberships but we’re sure between one of your parents you learned the following lessons. And you might be surprised…
Did your parents ever say, “Monkey see, monkey do.”? Perhaps you were trying to win an argument by telling them how you’re the only person not allowed to do something,…
Step aboard a mesmerizing Tall Ship and create an unparalleled event adventure. Whether you are hosting a special anniversary celebration or a team-building activity, there is nothing like the lure…
Do you think of LinkedIn as a platform solely for job seekers? While the world’s largest professional network is widely recognized as a platform for job candidates and recruiters to…
People talk about customer experience all the time and they tell stories of big productions by national companies. But you don’t have to have a big budget to make a…
Have you ever seen the movie Up? In it, there’s a scene where a talking dog (he has a collar that translates his thoughts) is explaining his voice, only to…
It’s obvious to mention that you’re losing money if you’re not using your chamber membership, but it’s more than just being out the membership dues. If you’re not using your…
If you’re on Instagram, the answer is probably. And it’s easy to do. Facebook err…Meta does it again. We have yet another social media platform to consider. Usually when advising…
We’re all so busy these days. That’s part of the reason life hacks are so popular. But did you know one of the best professional life hacks is chamber membership?…
If this article had been written in the 1990s, it would have meant something very different. Back then, personalization meant mail merges. The fact we could personalize communication to include…
When was the last time you heard someone say, “I have too many followers and too many likes on my business page.”? Uh, never. Whether you’re just beginning to get…
Recently, the May NFIB Small Business Optimism Index results came out. While they were certainly not surprising, if you’re feeling concerned about your business, you’re not alone. Seeing what others are struggling…
Is it worth it to join the Alameda Chamber & Economic Alliance? How do you know? Calculating the return on investment for chamber membership can be quite simple. But first,…
First, you’re probably thinking if everyone in the chamber (and beyond) reads this article and follows the advice here, no one will be unforgettable because we’ll all be following the…
Staying ahead of the curve and honing your leadership skills is crucial for success. But who has the time? If you’re a businessperson looking to take your career to new…
(Hint: over 50% of business professionals across all industries are succumbing to it) Before you read this article, open the internet, and type in “How many business professionals are busy?”…
There are likely professional development pieces you must keep up with for your business. Items like certifications, licenses, and other must-haves. But what about the secondary training you need to…
It’s predicted that by 2040, 80.8 million residents of the US will be over the age of 65 (currently, we’re at 47 million). That’s more than double the number in…
The Chamber is often seen as a Better Business Bureau of sorts. People have confidence in using businesses that are members of the chamber. Chamber membership equates to business respectability…
While AI is a boon for anyone tasked with repetitive time sucking activities, it’s a nightmare for school administrators and educators. Kids everywhere (other than New York, where it’s illegal)…
The Chamber offers volunteer opportunities, networking possibilities, help with marketing and so much more. Joining the Chamber is also a great way to make a difference in Alameda’s economic development…
If you think workforce development is just something big companies get behind, it’s time to rethink your stance. Here’s why: Many small and medium-sized business owners think workforce development isn’t…
Joining the Alameda Chamber isn’t all about business. There are many incredible friendships that are created in the coming together for the economic betterment of our community. Don’t overlook the…
Influencer marketing is a powerful strategy for businesses looking to reach a wider audience and build brand awareness. But it’s not just for the big guys. You can leverage the…
Are you ready to switch careers? Do you want to show you have the skills for a new position that’s not obvious in your current position? Volunteering can open many…
Building a following on your desired platform on social media requires a bit of luck but there are some things you can do to help that luck (and other users)…
It’s always been who you know. And the importance of contacts to your business is invaluable. This article will show you five ways the Alameda Chamber & Economic Alliance can…
It’s Small Business Week and we want to challenge all small business owners to shed their idea that they are a “small business” and go for the gusto this year!…
If you’re a small business you may find it’s difficult to keep up with the resources and marketing dollars of megabrands. But don’t be discouraged. There’s an underutilized tool that…
Periodically, the Search Engine Optimization (SEO) gurus come out and tell everyone some <insert noun> is changing SEO forever. Add that to the nearly constant adjustments search engines are making…
Want a sure-fire way to get more traction on your business blog posts? Make sure each post contains these important pieces. Many small businesses are starting to realize the importance…
What do you think about taking business advice from people making millions of dollars on acting in one movie? Would you listen? There’s a new generation of Hollywood stars that…
July 7, 2020 Media Contact: Madlen Saddik Phone: (510) 522-0414 E-mail: madlen@alamedachamber.com The Alameda Chamber of Commerce Launches New Website Alameda, CA – The Alameda Chamber of Commerce invites visitors to explore its…
August 24, 2020 FOR IMMEDIATE RELEASE Alameda, CA. The Alameda Chamber of Commerce is hosting a signature event, the Alameda Economic Forecast on September 25th, 2020. The annual event will stream…
March 16, 2021 FOR IMMEDIATE RELEASE The Alameda Chamber of Commerce is pleased to announce the establishment of a 501(c)(3) foundation to conduct and support the Chamber’s educational and charitable programs…
April 12, 2023 As summer approaches, you may be thinking about ways you can use the extra help of available college students. If you went to school at a time…
April 10, 2023 Many small businesses overlook the importance of team culture. They might do so because they feel they have a transient workforce and people won’t stick around. It’s…
April 5, 2023 When it comes to creating content for your Alameda business, you’re looking for two types—that which engages and that which educates those interested in what you offer.…
April 4, 2023 Spring is in the air, and with it comes a sense of renewal and growth. It’s a great time to take stock of your business and see…
April 3, 2023 Teddy Roosevelt is credited for having said, “If you could kick the person in the pants responsible for most of your trouble, you wouldn’t sit for a…
As summer approaches, you may be thinking about ways you can use the extra help of available college students. If you went to school at a time when “intern” equated…
Many small businesses overlook the importance of team culture. They might do so because they feel they have a transient workforce and people won’t stick around. It’s possible they believe…
When it comes to creating content for your Alameda business, you’re looking for two types—that which engages and that which educates those interested in what you offer. Engaging content is…
Spring is in the air, and with it comes a sense of renewal and growth. It’s a great time to take stock of your business and see where you can…
Teddy Roosevelt is credited for having said, “If you could kick the person in the pants responsible for most of your trouble, you wouldn’t sit for a month.” And so…
What does your bedtime routine have to do with your business success? Plenty. Every time you use everything you have on a given day and you’re exhausted beyond belief, and…
Practical ways to use it in business and what to avoid At first glance, especially for people who have trouble writing or have difficulty starting out and collecting their thoughts…
Major overhauls of a business take time and buy-in, and frankly, they can be a little frightening. Not so of these mini tweaks. These seven things can help you move…
Starting a new business is difficult under the best circumstances. But in today’s economic climate, it’s difficult to make a name for yourself when most people are trying desperately to…
There’s a lot of talk about making life easier–getting rid of clutter, buying less, not making things so complicated. Some people are even moving to 300 square feet homes to…
It’s that time of year when businesses start thinking about summer help. Could you use an intern this summer? Here are several things you need to consider before bringing on…
March is Women’s History Month when the world celebrates the many contributions of women everywhere. If you’re not sure how to celebrate, we have some ideas for you and your…
This week we celebrate International Women’s Day (this month is also Women’s History Month). International Women’s Day on March 8 is a day set aside for celebrating the social, economic, cultural,…
If you’re a small- to medium-sized business that is trying to carve out a place for itself in a competitive market, you want to differentiate yourself from the competition. One…
Every business story is different so we can’t write it for you, but this business story worksheet will help you put together the pieces that are critical to your storytelling.…
By now you’ve probably heard how important having a blog is for your business. People buy from people they know, like, and trust. A blog is a perfect way to…
When you tell your business story, you’re not JUST telling the story of how your business began. It’s not a cute couple of paragraphs on the About Page. A business…
COVID realigned services and offerings for many of us. Whether we wanted to or not, we had to pivot. Then we faced a workforce shortage. Again, more realignment. Now, we…
One of the most common hang-ups businesses have in crafting their story (besides never having enough time, right?) is the term story. It’s easy to think telling your story is all…
Most of the time being a better listener means closing your mouth and not thinking about what you will say next. But the real listening help most small business owners…
February is Black History Month where we celebrate the numerous contributions as well as the triumphs and struggles of African Americans. During this month, we highly encourage you to take…
Good customer service isn’t good enough and you might not even have that. Back in the early 90s, Patty Smyth and Don Henley recorded a song called “Sometimes Love Just…
Kirsty Daniels wrote in an article that appeared on HubSpot, “the top three goals marketers achieve through successful content marketing are generating brand awareness, building credibility and trust, and educating audiences.” Great reasons…
It’s easy to follow the crowd and when it comes to marketing and content creation, there are a lot of people out there giving advice. But creating content for business…
David and Goliath is a great story. But too often, when it comes to small business, the story doesn’t have the same triumphant ending. Over the years, we’ve seen indie…
It’s the Year of the Rabbit! For many, that means a predicted time of self-reflection. Whether you follow the messages of the Lunar New Year or not, this is good…
The Hidden Value Behind Chamber Membership Traditionally, a chamber of commerce is a membership organization that supports the interests of its business members. It is not affiliated with the government,…
Ever notice how parents know the sound of their child’s cry even when surrounded by groups of children or how a dog owner knows their pet’s bark? Those familiar sounds…
Years ago, businesspeople joined the chamber because it was expected. It was just something you did. These days membership isn’t automatic for most people but it’s still a valuable investment…
If you own a business, you probably spend a lot of time thinking of different ways you can sell your product or service. Maybe you’ve investigated neuro-marketing or tried one…
This has been a trying week. While our Island was spared much of the predicted onslaught from rain and winds, we still weathered some flooding, downed trees/branches, and road closures.…
Times of economic uncertainty don’t drive anyone to look for new ways to spend money. But some investments in your business–even when you’re worried about cash flow–are worth the return.…
While this originally was meant to be a networking article, becoming more interesting is something that can benefit every area of your life, from striking up a random conversation with…
Whether you sell food, things, or services, we’ve brought together a round-up of trends that you can incorporate into your business in 2023 for increased revenue and better market traction.…
It’s the last week of Small Business Season but you can still make a big impression. Email blasts/campaigns, texts, and newsletters (in addition to your social media posts) can help…
For those of you who celebrate Christmas or Hannukah, I hope you had a wonderful time filled with joy. While some of you may still be off enjoying some well-deserved…
Unless you are extremely fortunate in your type of business, there’s a lot of tough competition out there. Your product or service must compete against a host of other businesses…
We’re not here to call your baby ugly. But let’s face it, if you’re reading this article, you must think your product or service isn’t the sexiest, easiest to market.…
Small business owners usually have more on their to-do lists than there is time in the day. If becoming more productive is one of your New Year’s resolutions, we have…
It’s easy to get swept up in the stress of managing a small business during the holidays. But if you sell gift cards or are a participating business in our…
Christmas and Hanukkah are almost here! Are you finished with your shopping? Every year I tell myself I’ll get to things earlier because, let’s face it, December has a way…
We’re closing in less than two weeks until Christmas. That means businesses with e-commerce options are quickly counting down deadlines for Christmas deliveries. This is the perfect time for Alameda…
The holidays are quickly approaching and people who still have gifts to buy are starting to get nervous. That’s why it’s an excellent time to provide the kind of helpful…
It’s a noisy world out there and there’s lots of competition. If you want to stand out, you must provide excellent value and persuasive copy. Without these two things the…
The holiday shopping season is in full tilt right now and while you’re busy analyzing your Black Friday and Cyber Monday revenue, there are a few things you want to…
Did you have a nice Thanksgiving? Did you do any holiday shopping? My family and I enjoyed spending time together. I hope you found that time to celebrate what’s important…
A new report from Intuit Quickbooks shows a unique opportunity for small businesses during Small Business Season. Based on survey results from 5,500 consumers and 1,500 businesses, consumers are planning to spend…
Is it just us or does Black Friday seem to have withered on the vine? Years ago, people would run out to get their newspapers on Thanksgiving to peruse the…
During COVID, QR codes made a comeback. They allow people to access important information without having to key in a URL. A QR code can also be used to reduce…
It’s Small Business Season and if you’re part of a small business you’re probably looking for ways to make the most of your Q4. While mega retailers and big business…
As we told you last week, it’s officially Small Business Season and we ask everyone to support our small businesses. While we’re getting ready to announce some exciting activities in…
According to GE Capital Retail Bank, 81% of shoppers visit an online store or conduct research prior to purchasing. So, chances are if you have a website it will be…
It’s officially Small Business Season and it’s time to give a little love to small business. With rising interest rates, soaring costs, and online competition, small businesses are feeling the…
Online shopping is so convenient. Just open a browser and click a couple of times and your holiday gifts could be on their way. But this holiday season we’re asking…
Some small business owners don’t want to be the face of their company because they worry it will hurt their ability to sell it later on down the line. But…
Starting today, November 1st, we are supporting Small Business Season. The thought behind this global marketing push is that one day is not enough support for our small businesses. We…
Starting tomorrow, November 1, we are encouraging you to shop small for the holidays. This doesn’t mean we’re suggesting you boycott large retail businesses. We’re just asking that you think…
One of the things marketing consultants and business coaches will tell you is to be yourself on social media and on your blog. Let your tone come through and allow…
Last week we covered how to get your brick-and-mortar business ready for the holidays. This week, it’s time to tackle your website for more holiday business. Most people research online…
Traditional advertising is losing its effectiveness. The average person has many ways to block it out from fast-forwarding through commercials to using pop-up blockers online. Most customers don’t want to…
This Wednesday is Support Your Local Chamber Day. We sure do love our members but to ask you to “support” us is off-target. We’re here to support you. When you…
The holidays are right around the corner and that can be a big spend time whether you’re in retail, hospitality, or services. It can also be a lucrative time for…
If you don’t have a marketer, or you’re trying to decide if you need one, it’s good to do an assessment of the current state of marketing in your business.…
COVID and labor shortages have caused a lot of businesses to reevaluate offerings and pivot how they did business. But if you’re like many business owners, while adapting to customer…
Before you say you have no time to give back, or that you are already doing it, know that this is not your typical post telling you that you need…
This week (October 6th) is our Alameda Economic Forecast event and we are almost sold out. Selling out always gives me great joy–because it means a lot of people understand…
Customer loyalty is essential to strong sales. After all, it’s easier to get repeat sales than it is to convince a new consumer to buy from you. But customer loyalty…
Some business owners think brand ambassadors are only for large companies with mass appeal, like Coca-Cola or Nike; ones that have huge outreach, alluring to organized groups like mommy or…
This week MasterCard announced its prediction that holiday spending by customers would increase by 7.1% over last year. This is good news for businesses that were thinking inflation may quell…
Two friends gathered on a porch after a long day’s work. The one friend’s old dog came to join them. The hound circled the area a few times and laid…
Are you looking ahead to 2023 or are you still figuring out 2022? Next week we enter the 4th quarter, and if you haven’t done so, it’s time to review…
Telling your business story is a compelling way to get your audience more invested in you and to help build know, like, and trust. But your business story shouldn’t be…
Creativity in your business can help you capitalize on opportunities. It helps you see connections, where others see none. It also aids in presenting unique ideas, thinking of new revenue…
Are you old enough to remember the super heroes called the Wonder Twins? They would join forces and utter those magical words “Wonder Twin powers activate!” Sure, there were often…
Do you feel competent in your business but have trouble building a loyal following? Do you hire capable employees but wonder why they never stick around? Then you (or your…
While summer isn’t officially over on the calendar, most people use Labor Day as the unofficial end of the season. Students are back in school, many pools are closed, and…
COVID forced many employees to work from home, whether they wanted to or not. As recovery continues employee and employers are deciding between their preferred work location. Many employees chose…
Most businesses want to improve their search engine optimization (SEO). Doing so means more customers at less cost, and almost everyone wants more customers and doesn’t want to pay a…
Alameda has several Facebook groups that have formed around living, working, and/or playing in our Island community. Some are private and you’ll need to request to join. Others are public.…
I talk to a lot of business owners (obviously) and most have concerns over the economy and where we’re headed. Some have stopped reading and watching the news because of…
The title of this article is meant to be funny, but procrastination isn’t a laughing matter. In fact, procrastination can be severely impacting your business. It can affect sales, revenue,…
Part of telling your business story – and encouraging customers and potential customers to know, like, and trust you – is to share personal things that your audience can identify…
When a business operator finally decides they need someone focused on their marketing, and they resolve to hire for the position, it usually goes something like this: “This position will…
If you’ve ignored the most popular trend in marketing over the past decade, you may not know anything about content marketing. Maybe you’re just sharing content you love or constantly…
Tomorrow is Update Your Profile Bio Day. While this certainly seems like one of the less consequential days of observance, it does serve as an important reminder for business to…
Labor Day is fast approaching. This unofficial end of summer is largely ignored by businesses partly because a holiday surrounding working doesn’t seem like much fun. However, you can use…
According to research compiled by Zippia this year, “Companies have a 60-70% chance of selling to an existing customer vs. a 5-20% chance of selling to a new customer.” Even if you…
At the end of this month (August 26th), we celebrate Women’s Equality Day to commemorate the 1920 adoption of the Nineteenth Amendment giving women the right to vote. It’s extraordinary…
Workplace trends come and go like snack carts. Yet these trends are positioned to revolutionize the way we work because they are just so darn appealing to most employees. But…
Valuable content is one of the most important components of your business marketing strategy. Without it, it’s very difficult to build an audience and stand out from the competition. But…
This year we launched the inaugural session of Leadership Alameda. This program was designed to introduce current and future leaders to the many facets and industries here on the island.…
What does it take to win a Most Loved Workplace or Best Place to Work award? Strangely enough, it’s no longer just higher than average salaries and good benefits. It’s…
Every living thing needs something in order to continue its existence – for humans, that’s food and shelter. Even if you are in the business of providing one of those…
One of the most important aspects of a thriving community is its people. Those currently leading and working and those who will go on to do this in the future.…
According to an article on SmallBizTrends.com last week, “Small business owners’ expectations for better business conditions over the next six months fell by seven points to a net negative 61%.…
Small business owners often resolve to work more hours for the freedom of choosing their own boss. But any way you look at it, we all have only 24 hours…
I hope you are enjoying your summer. It’s certainly been a beautiful one. At the end of June, we celebrated 15 of our best and brightest seniors who won the…
This week, I saw a video on Smallbiztrends.com that advised that for a small business to get the most value out of a chamber of commerce membership, it shouldn’t ask about what…
Many business owners think about using video but they don’t know where to start. They worry it will be costly and require a lot of expensive equipment. Or, more likely,…
We started this week by celebrating Independence Day. Many people expressed their thoughts about freedom, some feeling like their personal freedoms are being trampled on. But that is one wonderful…
Hiring a grant writer isn’t cheap. Some charge a flat fee, while others base their fee as a percentage of the grant amount. If you’re a small business or nonprofit,…
When people participate in something, they feel a sense of ownership and responsibility to see it succeed. That’s one of the reasons why it’s a good strategy to involve customers,…
Tomorrow is our job fair co-hosted by the Alameda Emerging Leaders Group. I’ve been thinking a lot about the workforce and its needs these days. Finding the right employee is…
If you’re interested in ways to reach more people, and you’re ready to start maximizing technology, it’s time to look at these business marketing solutions: List Building You need an…
Would you trust the care of your most beloved loved one to someone who didn’t like you very much? If you have disengaged employees, you might be doing just that. …
Are you a Warriors fan? Of course, right? Who wouldn’t be after that win? The final game just happened to fall on the night of our Business Excellence Awards and…
The Alameda Chamber & Economic Alliance is the Voice of Business and as the Voice of Business, there’s something we feel the need to express to everyone in the community.…
Understanding every aspect of search engine optimization (SEO) is not unlike trying to have a conversation about the mysteries of the universe with a 3-year-old. Sometimes what is being said…
If you own a business or are employed by one, you are our priority. As the Voice of Business for Alameda, we want to ensure your needs are taken care…
There was a time when the biggest concern a business had was bringing in customers. These days, we know you’re worrying about a lot more. You’re wondering where you will…
It’s pretty common knowledge at this point that if you have a business, you should have a blog. It helps you connect to your ideal customer and serve as a…
We have a lot of amazing events coming up geared toward helping you and your business. I know for some people it’s hard to motivate to attend these gatherings. It’s…
If you’re a woman who owns a business and you’d like to apply for federal contracts, getting officially certified as a woman-owned business is essential. Moreover, the federal government’s goal…
If you own a business, you probably spend a lot of time thinking of different ways you can sell your product or service. Maybe you’ve investigated neuro-marketing or tried one…
At the beginning of this week we celebrated Memorial Day. “Celebrated” seems like such a weird word for a holiday that memorializes our fallen soldiers. It is a solemn occasion…
Sumer is approaching and many of us are preparing for a return to normal when it comes to the seasonal onslaught of tourism. Even with high transportation costs people are…
At the risk of sounding like an infomercial, if you make one business change this year you’ll open up a new door to an even greater level of success. It’s…
This Monday is Memorial Day, a day we honor those who paid the ultimate price for our freedom. We also remember their families who sacrificed so much. This weekend, when…
If you’re a small business owner without the resources to hire a large full-time business team, you can still meet your business needs through freelancing or turning to independent business…
By now you’ve probably heard how important blogging is for your business. People buy from people they know, like, and trust. A blog is the perfect way to help people…
Tonight, May 17th, the City Council will host its regular meeting at 7:00 PM PT. The Alameda Chamber of Commerce & Economic Alliance supports item #7-A on the agenda: “Recommendation…
Here in Alameda we have several downtown events, including our upcoming July 4th Parade, where we close off streets and encourage people to get out and support business. These events…
Content creators will tell you the key to great content is to create pieces that are educational, entertaining, or inspiring. Educational content is extremely needed even with the plethora of…
Housing is a big issue on our Island. It’s how we attract quality employees, retain young people who grew up here, and court new business. Without affordable housing options, business…
A cruise ship captain once said, “There’s always a weird person at your dinner table. If you’re sitting with several couples and you can’t figure out who the weird one…
Have you read Michael Port’s Book Yourself Solid? In it, he shares the importance of selecting an ideal customer or client–knowing who is best suited for, and needs, your offerings.…
The first week of May is National Small Business Week where the nation celebrates the contributions of small businesses to our communities. Here in Alameda, we are fortunate to have…
It’s not uncommon to hear old timers (of any age) complain that young people don’t have it as hard as they did. It’s a common lament that younger generations are…
Content marketing provides the kind of quality content your audience is looking for. Marketers in today’s business climate must yield to the interests of their customers to be successful in…
Yesterday, the big news was Elon Musk buying Twitter. If you haven’t heard, not only did he buy it for $44 billion, he’s taking it private (again). There seem to…
Mother’s Day is an ideal way to honor the women in your life who have helped you become the person you are today. In recent years, it has moved past…
Some days it feels hard to compete with the loss leaders that big box stores employ, the operating hours they’re able to keep, the programs, their ad budget, their marketing…the…
There are a lot of ideas being tossed around right now regarding the “Great Reshuffle,” where people are leaving the traditional workplace in droves. Some are starting their own business,…
If you’re a small business, you probably bootstrapped your website content, picking it up here and there, copying what you like from other sites (hopefully not word for word), and…
Too many people think LinkedIn is solely for finding a job. Since small business owners have jobs, they often overlook the site’s potential. LinkedIn has 722 million users of the…
Last week, we hosted our largest in-person event since COVID, and it was a resounding success. The Honorable Mayor Marilyn Ezzy Ashcraft gave an invigorating State of the City, and…
On Friday, when the idea for this blog post was born, it was not only National Empanada Day, it was also National Zoo Lovers Day. You may have also noticed…
Social media is a terrific way to connect with your audience but it can also pose problems and expose vulnerabilities with trolls and others wanting to do your business harm.…
The old saying–April Showers, Brings May Flowers can be taken literally and figuratively. Yes, good rain brings healthy growth. But only if you plant something. It doesn’t do us any…
We all have the same 24 hours in a day. While we may have different responsibilities, the most productive people learn to use their time in valuable ways no matter…
In this age of consumerism, there’s a choice for every product. You alone do not hold a monopoly on your product— customer is king. For a business to be sustained…
I’ve been thinking a lot abut collaboration these days. Have you ever watched a TV show where a character from one show appears another? It’s fun isn’t it, mixing it…
Do you need more attention? Do you feel like your business isn’t top of mind in Alameda and beyond? People won’t buy from you if they don’t think about you.…
It sounds simple, but it’s true. For the last couple of years many people in business have jettisoned any ideas about developing their skills in favor of ensuring the survival…
This week we welcomed spring, the season of growth. It’s a time when all the things that laid dormant in the winter begin to experience new life. It’s a hopeful…
Whether your team works from home or in an office, whether you are a business of one or one hundred and one, taking care and making time for wellness is…
Google is an insatiable, content-devouring beast. If you are not feeding it regularly, it will quickly lose sight of your business, and move onto someone who will. The only way…
Beware of the Ideas of March! No, that isn’t a mistake. It is the Ides of March (3/15) but it’s also a time when we have to protect ourselves from…
At the risk of sounding like Chicken Little (you know the one who runs around talking about the sky falling) the current global “go-ings on” are the closest we’ll ever…
Business owners are as guilty as they come. Because they have their own businesses they rarely see a reason to build out things like their LinkedIn profiles. “I’m not looking…
When I introduce myself to non-members of the chamber, I realize how many misconceptions there are about what Chambers do. Some people think we are a government agency. Others assume…
March 8, 2022, is International Women’s Day when the world celebrates the many contributions of women everywhere. If you’re not sure how to celebrate, we have some ideas for you…
Social media is about building relationships and allowing your customers, and potential customers, to get to know you better as you get to know them (and their preferences). But if…
March is known for its dual nature. The old saying that it comes in like a lion and out like a lamb speaks to the belief that the beginning of…
Is your business on TikTok? Maybe you’re just figuring out video and livestreaming and you have written off TikTok as a site for kids. While you aren’t wrong about that…
In order for your business to rank highly, Google expects quality content; quality as judged by your audience through shares and interaction. But creating good content takes time, time many…
There’s an air of hope and jubilance spreading these days. Have you noticed it? Mask requirements are lessening, COVID deaths are decreasing, immunity is increasing, and things are starting to…
Whether you are a business or a nonprofit, operating in the public sector or the private one, serving businesses and organizations or serving individuals, established in your sector or just…
You can satisfy most people by serving up plain vanilla – doesn’t matter if we’re talking dessert or using the term to describe something that’s ho-hum. Very few people will…
In 2020 and 2021, the Chamber, like most businesses, pivoted for survival. We had to change up what we were doing in order to stay relevant to the needs of…
This morning, the headline inflation is at a 40-year high hit me before my coffee did. If you’re like millions of businesses, you’re probably caught between the idea of raising your prices…
Valuable content is one of the most important components of your business marketing strategy. Without it, it’s very difficult to build an audience and stand out from the competition. But constantly…
Today is Safer Internet Day and it’s the perfect time to talk about cyber security. Many smaller business owners I speak with are under the impression that internet crimes only…
Do you want people to think about your business before all others? Of course, you do. The first step to patronizing your business is remembering it exists. Imagine you have…
In a survey of small businesses by Belly several years ago, 70% of the revenue of the small business respondents came from loyal customers, not new ones. Plus, loyal customers spend 67% more than…
What an auspicious occasion this month is! There are several celebrations and days of recognition I want to join with you in bringing attention to. Today, is the beginning of…
The past two years have brought about a lot of change in business. But many companies haven’t reevaluated their job descriptions. Every time they have a position to fill, they…
People do business with those they know, like, and trust. Luckily, social media has opened up our ability to reach more people and build the types of relationships that will stay with potential…
I’ve been thinking a lot recently about today’s Chamber versus “our parents’” chamber. Chambers used to be something every new business owner or professional joined. It was a right of…
When you run your own business, you’re the person deciding on its direction. You’re in control of start dates and marketing promos. You must hold yourself back from the shiny…
Marketing can be one of your largest business expenses, particularly if your business is unknown and you’re just starting off. If your business has a storefront on a well-traveled street here…
On Monday, we celebrated the extraordinary legacy of Dr. Martin Luther King, Jr. Several of the things that always struck me about his wisdom was that he talked about community,…
The results of a recent survey commissioned by GoDaddy and conducted by OnePoll of 2,000 Americans and what they want from small business going forward, shouldn’t surprise business owners. But…
There was a funny screen print of an email shared on social media last week. In it, a person the recipient didn’t know proposed marriage and then in the next sentence…
The employee shortage has been on my mind this week. It’s funny, when the pandemic first hit we worried about businesses shuttering because no one would have the money to…
How do you like to work? Are you a speed or precision person? Do you like many small projects or one big, long one that you can dig into? No,…
Too many people think LinkedIn is solely for finding a job. Since small business owners have jobs, they often overlook the site’s potential. LinkedIn has 800 million users (according to…
2022! How has it been treating you so far? We put a lot of pressure on a new year. We tell ourselves, this one will be different…better. We’ll succeed in…
The end of the year is a time to look back and assess. While many people enjoy the nostalgia and reminiscing that occurs at this time of year, it can…
Many business owners think about using video, but they don’t know where to start. They worry it will be costly and require a lot of expensive equipment or they feel “dumb” on…
Are you ready to say good-bye to 2021? Has it been a big win for your business or a struggle? I remember this time last year being filled with excitement…
If you participated in small business season—a push to support small businesses during the holidays—we hope you experienced a significant uptick in sales. If you did, you may be wishing…
Would you trust the care of your most beloved loved one to someone who didn’t like you very much? If you have disengaged employees you might be doing just that. It is impossible…
This week is one of the biggest shopping weeks of the season. Sure, there are individual days that rank higher for sales, but as a whole, this week is the…
There’s one more week left before Christmas, and it’s one of the busiest shopping weeks all year. Sure Black Friday and the Saturday before Christmas are the busiest days (spots…
It’s estimated 74% of people fear speaking in public, while only 68% are afraid of death. What does that tell you? Speaking in public, for most of us, is a fate worse than death. …
As I write this and gaze at the calendar–yes, I still use a paper calendar and an e-calendar–I can’t believe how quickly this year has flown. It certainly was not…
We’re down to the last two weeks before Christmas with some of the biggest shopping days of the season still ahead of us. Since every sale can help your future…
There is nothing more convenient than whipping out your phone, typing in a URL (or opening an app), perusing offerings, and hitting a few buttons to buy something…anything…everything. We even…
At the Chamber we are always reevaluating our offerings and services to meet the needs of our members and the entire business community. You can see this in how we…
This holiday season, we are supporting shop small. We want to celebrate the uniqueness of small business as well as the treasures and exquisite services that can be found in…
Henry Ford didn’t invent the automobile. He didn’t invent the assembly line either, but he found a way to use the technology to place cars in the hands of a large percentage of the…
We hope you had a wonderful Thanksgiving surrounded by the people who are important to you and that you were able to spend the day doing something that brought you…
Okay, so this might not be a “secret” weapon, but email marketing can help extend the push to shop small that began on Small Business Saturday. These types of gentle…
Have you ever heard the saying, “If you need something done, give it to a busy person.”? While that may work for errands, many business owners are finding they’re too busy…
I love this time of the year, don’t you? Alameda is so beautiful. People are more friendly than ever. The stores and restaurants are enchanting. We’re supporting small business this…
Are you participating in Small Business Saturday—or better yet—Small Business Season, where you encourage people to shop small throughout the holiday and not just on the day after Black Friday?…
Every Friday until Christmas we are sharing a shop small business challenge activity to help support our neighbors. You can find each shop small business activity here in this blog…
How many social networks is your business active on? What’s your blog posting schedule? How do the topics you cover on both relate to your newsletters and email campaigns? Wait. What? While…
We’re mid-way through November with only 40 days until Christmas Day. While that sounds like a lot, we’ll blink and the end of December will be here. This time can…
One way to bring shoppers in to your business over the holiday season is by offering deals. That’s how the big box stores work. They bring in customers through loss leaders…
By now you’ve probably heard how important having a blog is for your business. People buy from people they know, like, and trust. A blog is the perfect way to help people get to know you.…
It is never easy to say good-bye, particuIarly when there’s no advanced warning. I saw an image post this week. It read “Be the things you loved most about the…
What is one benefit your brick-and-mortar business has over online sellers? This is an important question to ask to influence more people to shop small or shop local this holiday…
Good customer service is not answering questions you should know the answer to. It’s also not finding out the answer if you don’t know it. Good customer service isn’t meeting someone…
It’s been a big first year for alley & vine. They went from opening during a pandemic and building a name for themselves to being named Best New Restaurant by…
We’re headed into November and while there are concerns about supply chain, store deliveries, and inflation consumer confidence rose. This could turn out to be a great holiday season! But…
We’re gearing up for another holiday season amid COVID. Luckily, the virus numbers are down, and people are venturing out more these days. It’s time to market the importance of…
One of the most frequent complaints about the changes in marketing that have occurred over the last decade is the time required for customer engagement. Who has that kind of time to…
Get ready for it! We’re about to enter the busiest season of the year. From a personal perspective there are so many holidays and gatherings. And from a business perspective,…
Are you tired of video calls yet? There was something new and fun about them when we were all locked down for COVID, but now they’ve lost a lot of…
Google wants content. You want customers. Customers come through Google. What does that tell you about content? In order to get more customers you need great content. Not great in your eyes but great (aka valuable) in the…
Wednesday is Support Your Local Chamber of Commerce Day. (And no, we didn’t make this up!) There are a lot of benefits to membership in the Chamber and we hope…
The supply chain issues are daunting. We’re seeing predictions that the holiday shopping season will be marred by empty shelves and disappointed children. While the problems are serious, there are…
Professional content creators will tell you the key to great content is to make it educational, entertaining, or inspiring. Educational content is extremely needed as a good meaty piece will…
Today we celebrate Indigenous Peoples Day. It’s a day that honors Native Americans and commemorates their customs and culture. Native Americans suffered great loss when explorers came to this country…
Influencers become influencers because they have a loyal, engaged, and active following. That means more than mere numbers. They have an audience that is willing to act on the thing…
Maybe you’ve heard the old saying, in order to win the lottery you first have to play. That’s about the extent to any advice someone can give you on how to win. Yes, there…
The experience you get from our unique businesses here in Alameda are so much more enjoyable and memorable than what you usually receive from big box stores. But… Local businesses…
Social media is about building relationships and allowing your customers, and potential customers, to get to know you better as you get to know them (and their preferences) better as well.…
It happens. People buy from you and they love you. Then life gets in the way, and they don’t return. Sometimes it’s because they no longer have use for your…
Most people come up with an idea, or they have a passion, and they decide to turn it into a business. The savvy among them create a business plan around their idea or passion.…
If you joined the Alameda Chamber to meet new people, grow your network, and get more customers, you’re on the right track. But do you have a plan to make…
One of the easiest and cheapest marketing tactics today is building a referral network. If you concentrate on growing referrals and word-of-mouth (WOM) marketing you can cut your marketing budget.…
At some point COVID will be relegated to the same level of concern the flu gets every year. It won’t shutter businesses, alter family celebrations, and be the fuel behind…
Some days it feels hard to compete with the loss leaders big box stores employ, the operating hours they’re able to keep, the programs, their ad budget, their marketing…the list…
The past eighteen months have certainly not been something they taught us in business school. It started with a global pandemic and mandatory lockdowns of non-essential businesses, then erupted in…
COVID has caused a lot of people to see themselves as part of something larger. And for those of us looking, we’re able to find stories of community champions giving…
Fall is a favorite among many people. The temps are enjoyable, weather is crisp and clear, and the autumn decor is so cozy. That popularity is what makes this season…
Most businesses want to improve their search engine optimization (SEO), even if they don’t know they do. Because better SEO means more customers at less cost, and almost everyone wants more customers.…
Our metal has certainly been tested this year. Many are fatigued and stressed juggling responsibilities, worries, and fear like they were part of the job description. But this is not…
This title is a misleading. It’s easy to get more reviews you just have to stink at what you do. People are always more apt to give a negative review…
Do you want to wow your existing customers? Are you ready to take your “relationship” with them to the next level? Then it may be time to grab your data…
By taking control of your time, you’re able to stay focused on the task at hand. This leads to higher efficiency and stronger momentum. Implementing a time management plan can…
These days a lot of people are considering business ownership. Whether you buy into a franchise, lease some space and start your own thing, or log onto the internet and…
© Can Stock Photo Inc. / EpicStockMedia If you are in a traditionally “cool” business, like a coffee shop, indy bookstore, or juice bar, it’s likely you have scads of skinny jean-wearing (or is it…
Do you want more customers? Then you need to remove the friction behind doing business with you. Even if you have great customer service, support, and sales, you may have…
No matter what your hobby, there are tools of the trade. If you fish, you match the type of bait you use to the kind of fish you want to land.…
Have you ever watched a Superbowl commercial and thought, “If I had a budget as big as that company I could make the best commercial.”? It’s easy to assume a…
© Can Stock Photo Inc. / philipimage Selfies are no longer the domain of duck-faced teenaged girls. (That’s not an insult. It’s a description. Google it.) They’re just as popular among…
Do you watch America’s Got Talent? Or how about American Idol? The Olympics? The MLB All-star Game? These competitions all have something in common. They tell stories. If you watch…
As business people we sometimes envy those marketers who have ”sexy” brands to market, brands that appeal to customers on an emotional level. Brands like Harley Davidson and the Parisian Tourism Bureau seem to have…
For a while, marketers have been telling people how to build relationships with potential customers on social media. They’ve shown them how to nurture a potential customer through the sales…
Small business owners, especially those businesses with under 10 employees, find it extremely difficult to justify the time on social media because it doesn’t lead to predictable, measurable cost savings…
Even with all the changes in technology, the increase in the popularity of videos and podcasts, and the growing disinterest in reading (for some), blogs still have a place in…
Summers are usually pretty hard for working parents. From figuring out childcare to having the patience to take everyone on a vacation, parents need resources. It’s especially hard after this…
Brownie Wise (the saleswoman behind the success of Tupperware) said, “If you want to build a business, build the people.” This is incredibly important but now more than ever. With…
How good is your business blog? Here are a few tips to make it even better. It’s simple. A business blog should do three things for your business: prove to Google you…
Starting a new business can be challenging, but it can be even more difficult if you are new to the community. In large cities with transient populations being the “new…
Restaurant marketing was hard enough even before COVID! Serving good food is often not enough to be successful in the restaurant industry. Restauranteurs struggle with everything from staffing to marketing,…
Do you have dreams about owning your own business or becoming part of the gig economy? Making your own hours? Working from wherever you want? Then you’re not alone. There…
Making ends meet is top of mind for a lot of business owners and employees these days. Many one-person businesses are straining to meet demand and now it’s become more difficult to…
The scene is a common one these days. Lines of people waiting to pay in a restaurant, retail establishment, or grocery store. Tempers flare. Customers yell at staff and wonder…
Let’s face it. You can’t throw a rock these days without hitting a help wanted sign. If someone wants to work, there is little stopping them on the employer side.…
While we summer is quickly approaching, it’s not too late to do some spring cleaning with your data. A nice clean email list can help you make the most of…
If you were paying attention this week, you undoubtedly heard about the “gas crisis” where a cyberattack crippled a major pipeline. As if that wasn’t bad enough, consumers across the…
Writing is difficult for a lot of people. You may worry about your mastery of grammar or vocabulary. Maybe you just don’t think you have anything interesting to say. But…
On social media you need interaction. Without it, your content won’t get seen by your audience. But getting people to interact can be a challenge. Not anymore! Here are 50…
Your email content can be the best thing out there, but if people don’t open your emails, the emails might as well be blank. Two things make recipients click: who…
At the risk of sounding like a broken record, engagement is critical to your business. Now more than ever. Being told you need to engage your audience is not new,…
Some business owners in Alameda are saying we are in the midst of a secondary pandemic. But it’s not the kind that requires masks and handwashing. No, this one is…
Businesses join the chamber of commerce for several reasons. Years ago, it may have been expected; just something you did when you opened a business and wanted to be in…
We only have so many hours in the day. The last thing you want to do is spend time on activities that aren’t worth the investment. Being labeled as “not…
Many of us have spent this year concerned over the health of our businesses or those in Alameda. And while it’s easy to assume you know the indicators of a…
Do you want to appeal to a younger demographic? Want to get people talking about you? Maybe you want to attract an ultra-cool influencer or celebrity customer? If you do,…
Your current clients/customers are likely an untapped resource of additional revenue. After all, it is much easier to sell to someone who already likes you than it is to win…
A few years ago, a trend came on the scene that changed how businesses interact with their customers. Business people began recognizing the importance of the customer experience and customizing…
If you’re like most content creators, you may love the free publicity and SEO love you get when someone links to your website or content but you probably don’t like…
Guess what? You need an email list. Even if you’re only occasionally sending out emails and can’t/won’t commit to a newsletter, you MUST HAVE a list. I’m not even exaggerating or trying…
Are you looking for ways to increase sales? As a business owner, you probably spend a lot of time thinking of different ways you can sell your product or service, especially since COVID. Maybe…
Regardless of how you feel about the 45th president, Donald J. Trump taught us all a thing or two about Twitter. There are now 145 million daily users, and 330…
Most businesses understand the importance of an effective About Us page on their website. Customers want to do business with people they know, like, and trust, and telling your story…
According to recent research by BlueVenn, 17% of shoppers do not plan on shopping in stores this year (up from 8% in 2019) and it makes sense that 61% of…
According to SmallBizTrends.com, “The first set of holiday data and analytics from Adobe reveals online spending is set to increase by 33% in 2020 over 2019.” It’s also likely that…
Your marketing is finally paying off. Someone is trying your business out for the first time. Hurray! That’s not the moment when you want them to have a mediocre experience.…
What do you do when you get a text notification? If you’re like the average person, you drop everything and look at it. We have been conditioned to believe that…
Most people will agree Google is a large part (dare we say owner?) of the internet, at least from a marketing perspective. That means whether we like it or not…
Do you have the kind of business that people write reviews? Do people find you through Yelp or would you like them to? If so, just like social media sites…
Concern over the holiday shopping season is one that’s looming large on most business owners’ minds. Will it be a good one? Can it be so good that it makes up…
If you’re a Millennial and want to be a future leader or entrepreneur, the Chamber can help. Plus, it’s important you know the Chamber is not just for older professionals.…
Do you feel like your business is just shouting into the wind? Does it seem like the time you spend on social media is extensive but yields few results? Are…
Fly fishing is fascinating to watch. It involves a series of movements that lure a fish into biting. It’s more about the rhythm than the bait. “Landing” a loyal customer…
There’s been a lot of information about the need to pivot during COVID-19. Many businesses have switched what they produced or altered their services to fit the new demands of…
“I want to go into business.” At the Alameda Chamber of Commerce, we love hearing this phrase. There is no better feeling than when someone wants to invest in our community. While the…
One of the most obvious ways to boost revenue in your business is to increase sales. But during our current pandemic, how do you make that happen? It’s easier than…
Have you recently joined the Alameda chamber? New chamber membership brings a lot of benefits, but also a lot of questions. We’re here to help and ensure you are as…
Have you ever noticed just how many bland posters there are out there on social media? They post only about themselves and not even interesting things about themselves. They’re not building…
Marketers everywhere insist that successful businesses should become more transparent with their audience. After all, people want to do business with those they know, like, and trust. And what better…
If there’s one thing 2020 has shown us, it’s how to bolster our communication skills. We’ve had cause for a lot of really difficult conversations with our customers. Nobody ever wants to give…
All content gurus will tell you that your content should be about things your ideal audience cares about and something they can relate to. You can find out the former…
Do you long to do more for racial equality in your business? Then move past hiring and consider other ways your company culture may become a shining employer of choice…
Building a Sustainable and Resilient Future for Alameda As we step into 2025, the City of Alameda (and the Chamber) have committed to creating a sustainable and resilient future. The…
The new year is the perfect time for beginnings and setting goals. It also makes for good marketing campaigns and changes to your business. There are so many things you…
When revenue is tight, one of the first things many businesses consider cutting is their chamber membership. We get it. You’re trying to cut anything that doesn’t keep the lights…
We’re hosting our first Business After Hours of the year at Chase Bank South Shore Center on January 30th from 5:30-7:00 PM. The event is free for members and…
The new year often brings a renewed focus on fresh starts and improved efficiency. Many of us are wondering how we might earn more, be more productive, and enjoy a better…
The new year is an ideal time to get clear about your goals. Many people set incredibly inspiring resolutions and plot pathways to their best selves. If you’re one of…
One of the best things you can do for your business is make it painfully obvious what you provide for your ideal audience. Coyness, after all, does not sell products. …
For small business owners, the holidays hopefully mean increased customer demand, higher foot traffic, and a busier-than-usual schedule. While all of those things hopefully mean more revenue, ensuring you…
Whether you’re starting your own business or reporting to someone else, you can be the leader you want to be with just a few changes to your weekly routine.…
It doesn’t matter what kind of business you are in. People need what you make and provide. If you’re fortunate, they’ll consider you when gift-giving this holiday season, but even…
The new year is the perfect time for beginnings and setting goals. It also makes for good marketing campaigns and changes to your business. There are so many things you…
Read moreWhen revenue is tight, one of the first things many businesses consider cutting is their chamber membership. We get it. You’re trying to cut anything that doesn’t keep the lights…
Read moreThe new year often brings a renewed focus on fresh starts and improved efficiency. Many of us are wondering how we might earn more, be more productive, and enjoy a better…
Read moreOne of the best things you can do for your business is make it painfully obvious what you provide for your ideal audience. Coyness, after all, does not sell products. …
Read moreWe know you’re an incredibly busy business owner. It’s easy to get caught up in the daily tasks and operations of your business. But if you’re only doing what must…
Read morePublic relations (PR) is just for big companies with tons of connections and celebrity endorsements, right? It can feel like a luxury for those of us with small businesses. Hiring…
Read more If you’re the typical small business owner, you began your business with an exciting idea, a passion. No one goes into business thinking, “I can’t wait to work on cash…
Read moreAI is one of the most efficient tools we’ve seen since the advent of the computer. But if you’re using it to generate content and then just copying and pasting,…
Read moreVeterans Day is Monday, November 11th, and it is the ideal time to express thanks to those who have protected our freedoms and way of life. While you don’t have…
Read more You have a great business. You offer items/services everyone needs, yet you’re struggling to get people in the door. What can you do? You need traffic to increase sales, w