Blog
Yelp Ads Have Changed. Here’s What You Need to Know.
Do you have the kind of business that people write reviews? Do people find you through Yelp or would you like them to? If so, just like social media sites such as Facebook, you may get more traction if you decide to run ads. Yelp did a major overhaul of its ads platform in May…
Read More...6 Resources and Tips to Make Your Holiday Business Better
Concern over the holiday shopping season is one that’s looming large on most business owners’ minds. Will it be a good one? Can it be so good that it makes up for a disappointing spring and summer? If you’re concerned about these things, you’re not alone. And there are actions you can take–even if you don’t…
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7 Chamber Benefits That Millennials Need
If you’re a Millennial and want to be a future leader or entrepreneur, the Chamber can help. Plus, it’s important you know the Chamber is not just for older professionals. You can get a lot of value from it too. 7 Reasons Millennials Need Chamber Membership Mentorships The Chamber is filled with seasoned professionals who…
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Business Advice for Restaurants in Alameda Reopening After COVID
As of this writing, Alameda restaurants are open for pick-up and takeout but not open for dining in. But as we’re reopening in a phased approach, eventually we will open our dining room doors again. When we do, it’s important to know that “open” isn’t as easy as flipping a switch. There are some things…
Read More...Are You Using Experiential Marketing in Your Business?
Do you feel like your business is just shouting into the wind? Does it seem like the time you spend on social media is extensive but yields few results? Are you sick and tired of Zoom calls that take too long and accomplish too little? Do you want more people in Alameda talking about your…
Read More...How to Hook a Customer on Instagram
Fly fishing is fascinating to watch. It involves a series of movements that lure a fish into biting. It’s more about the rhythm than the bait. “Landing” a loyal customer is much the same. You can easily get someone to buy from you with a discounted price or crazy offer. But that’s not sustainable. In…
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6 Tips for Pivoting Professionally: making the career change with no experience
There’s been a lot of information about the need to pivot during COVID-19. Many businesses have switched what they produced or altered their services to fit the new demands of their audience. But sometimes it’s not your business that needs to pivot. A career change might be something you’ve been thinking about doing professionally. If…
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8 Ways the Alameda Chamber Can Help You Through COVID-19
2020 has been tough. When it all began, some of you likely believed it would be over by now but many businesses are still struggling. That’s why we want to call attention to the ways the Alameda Chamber of Commerce can provide assistance for business. Advocacy How many legislators and people in government do you…
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How to Create a Business Plan in Uncertain Times
Business planning during COVID is exhausting. As soon as you come up with an idea or a situation where you can pivot to better serve your customers, the environment changes. If only you had an understanding of what would happen in the future. But you can get more visibility into the future. Here’s how you…
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Why Alameda’s Economic Forecast is the Must-Attend Event of the Business Year
I get asked on a daily basis what I think the future of business in Alameda and our area will be. When will things reopen and what will the total impact of COVID be when it finally passes? I wish I had the answers but I can only see what is happening right now. But…
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