Alameda Business Blogs:
Don’t Waste Your Time on Content Marketing
If you’ve ignored the most popular trend in marketing over the past decade, you may not know anything about content marketing. Maybe you’re just sharing content you love or constantly posting about your business. No one is engaging. No one is sharing your content. If that’s the case, the problem may be that you are…
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President’s Message
Tomorrow is Update Your Profile Bio Day. While this certainly seems like one of the less consequential days of observance, it does serve as an important reminder for business to be more human. A social media bio (or even the boilerplate for press releases and introductions) is important because it’s like the condensed version of…
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Labor Day Ideas for Your Business
Labor Day is fast approaching. This unofficial end of summer is largely ignored by businesses partly because a holiday surrounding working doesn’t seem like much fun. However, you can use this day for more than planning a backyard BBQ or trip to the beach. Here are some engaging social media and activity ideas that you…
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Implementing a Customer Loyalty Program
According to research compiled by Zippia this year, “Companies have a 60-70% chance of selling to an existing customer vs. a 5-20% chance of selling to a new customer.” Even if you sell something people only need once (caskets, perhaps?), there’s still the power of referral that you can capitalize on. So how do you give customers…
Read More...President’s Message
At the end of this month (August 26th), we celebrate Women’s Equality Day to commemorate the 1920 adoption of the Nineteenth Amendment giving women the right to vote. It’s extraordinary to note the changes women have experienced over the past hundred or so years. But as much as things have changed, there are still a…
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Are You Ready for These Three Workplace Trends?
Workplace trends come and go like snack carts. Yet these trends are positioned to revolutionize the way we work because they are just so darn appealing to most employees. But before we go into these workplace trends, know that they are not for everyone. Your business may not be able to function if you put them into…
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50 Awesome Blog Topics for Your Business
Valuable content is one of the most important components of your business marketing strategy. Without it, it’s very difficult to build an audience and stand out from the competition. But constantly feeding the content machine can be draining and exhausting. Here are 50 topics (and ideas) to help your business provide valuable information for your…
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President’s Message
This year we launched the inaugural session of Leadership Alameda. This program was designed to introduce current and future leaders to the many facets and industries here on the island. It has been a tremendous success with 20 professionals completing the program in the next few months. We will soon be readying materials for our…
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Are You a Neurodiverse-friendly Business?
What does it take to win a Most Loved Workplace or Best Place to Work award? Strangely enough, it’s no longer just higher than average salaries and good benefits. It’s also not a Foosball table. Employees (and customers) want more. While many businesses are launching diversity initiatives, there’s one area of diversity you may not…
Read More...WANT THEM TO WANT YOU? 3 TIPS ON DRIVING CUSTOMER ACTION
Every living thing needs something in order to continue its existence – for humans, that’s food and shelter. Even if you are in the business of providing one of those very basic needs, a person doesn’t need your product. They need a form of what you offer. Could be yours; could be the other guy’s.…
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