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4 Examples of Difficult Business Transparency

July 15, 2020

Marketers everywhere insist that successful businesses should become more transparent with their audience. After all, people want to do business with those they know, like, and trust. And what better way to accomplish that than by showing your potential customers or clients who you are? But transparency encompasses more than just your brand. There are…

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5 Ways to Communicate Difficult Business Messages

July 8, 2020

If there’s one thing 2020 has shown us, it’s how to bolster our communication skills. We’ve had cause for a lot of really difficult conversations with our customers. Nobody ever wants to give bad news, but 2020 seems like the year we have to keep reiterating and sharpening our communication skills with difficult messages. But if you feel…

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The 15 Golden Rules for Creating Relatable Content

July 6, 2020

All content gurus will tell you that your content should be about things your ideal audience cares about and something they can relate to. You can find out the former by listening on social media, asking them, or watching to see which of your posts receive the most interaction or shares. But how do you…

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Equality in Business

Create a Culture of Diversity

June 23, 2020

Do you long to do more for racial equality in your business? Then move past hiring and consider other ways your company culture may become a shining employer of choice in the Alameda community. Many business owners are currently wondering how they might get more involved in the conversations about race and creating a culture…

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4 Courses of Action Business Owners Can Take in the Face of Protests

June 22, 2020

Want to do more in support of racial equality? Here are a few ideas. We thought the hardest thing we’d have to deal with this summer would be COVID-19 but now we are facing another heart-wrenching situation–how should you react in the face of protests? For those who have lost their business or ability to…

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