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Alameda Business Blogs:

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tell your business story

Move Your Business Story Off of the About Page

December 28, 2020

Most businesses understand the importance of an effective About Us page on their website. Customers want to do business with people they know, like, and trust, and telling your story is a good way to do that. The About Page has the potential to become one of the most heavily visited pages on your website. And…

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Reach Last-minute Shoppers with These 4 COVID Precautions

December 21, 2020

We are only a handful of days away from Christmas. And while it may feel like the holiday season revenue has already been decided with everyone from the post office to mail-order businesses saying there’s no way they can meet Christmas deadlines, now is the time that local small businesses can shine. If this holiday season…

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Start Selling Through Social with 3 Effective Post Examples

December 14, 2020

According to recent research by BlueVenn, 17% of shoppers do not plan on shopping in stores this year (up from 8% in 2019) and it makes sense that 61% of marketers fear losing their business to online sources. Here in Alameda, that number would probably be larger because of our current orders. If you’re one of…

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3 Small Business Lessons to Learn During COVID

December 7, 2020

This has certainly been a weird year. As of this writing, we’re preparing for another round of sheltering in place. As we begin to adjust to our new reality, there are some things you could be doing in your business that may help you out in the post-COVID time. We can’t say it will ever be…

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10 Pieces of Content That Can Help You Get More Online Sales

November 30, 2020

According to SmallBizTrends.com, “The first set of holiday data and analytics from Adobe reveals online spending is set to increase by 33% in 2020 over 2019.” It’s also likely that this trend of increasing online sales will continue as we enter into 2021 and if the pandemic numbers keep increasing. People won’t stop shopping, but…

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How Will My Business Survive Another Lockdown?

November 23, 2020

The next couple of months will be telling ones. With a state-wide curfew going into effect, this article will give you some advice for overcoming potential slower business times. Ditch Your Space This advice may not make landlords happy, but there are some businesses that just don’t require storefronts anymore. One way to survive tough…

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19 Inexpensive Ways to Surprise and Delight Your Customers

November 16, 2020

Your marketing is finally paying off. Someone is trying your business out for the first time. Hurray! That’s not the moment when you want them to have a mediocre experience. You want to wow them. But, how? How can you not only exceed their expectations but delight them in a way they’ll be talking about you later. Here are…

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6 Ways to Use SMS Messaging for Your Business

November 9, 2020

What do you do when you get a text notification? If you’re like the average person, you drop everything and look at it. We have been conditioned to believe that texts deserve our immediate attention. Plus, most people don’t receive as much “junk” via text as they do in their email inbox. This is great…

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Optimize These 7 Easy Things to Maximize Your Google My Business Listing

November 2, 2020

Most people will agree Google is a large part (dare we say owner?) of the internet, at least from a marketing perspective. That means whether we like it or not we have to try to play nicely with the giant search engine. One of the easiest ways to get on Google’s good side is through…

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Yelp Ads Have Changed. Here’s What You Need to Know.

October 26, 2020

Do you have the kind of business that people write reviews? Do people find you through Yelp or would you like them to? If so, just like social media sites such as Facebook, you may get more traction if you decide to run ads.  Yelp did a major overhaul of its ads platform in May…

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