Alameda Business Blogs:
Worksheet for Telling Your Business Story
Every business story is different so we can’t write it for you, but this business story worksheet will help you put together the pieces that are critical to your storytelling. 1. What’s Your Theme? Check your business plan. Read over your mission or vision statement. What’s the overall thing you’re working on or want to be…
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4 Blogging Ideas for People Who Hate to Write
By now you’ve probably heard how important having a blog is for your business. People buy from people they know, like, and trust. A blog is a perfect way to help people get to know you. But it also serves as a resource for people who are looking for your expertise. Writing a congenial, informative,…
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You’re Not Just Telling a Story, You’re Sharing Your Business Culture
When you tell your business story, you’re not JUST telling the story of how your business began. It’s not a cute couple of paragraphs on the About Page. A business story is so much more than that. The story is an illustration of who/what the business is and should reflect what’s important to you as…
Read More...5 Steps to Entering a New Market in 2023
COVID realigned services and offerings for many of us. Whether we wanted to or not, we had to pivot. Then we faced a workforce shortage. Again, more realignment. Now, we have a recession (or at least inflationary costs) and many of us are aligning again. We’re trying to do more with less while giving our…
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5 Essential Things When Crafting Your Business Story
One of the most common hang-ups businesses have in crafting their story (besides never having enough time, right?) is the term story. It’s easy to think telling your story is all about you. But you’re telling a story for a business purpose to help people connect with and remember you. You’re not trying to reach the best-seller list.…
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Tools for Being a Better Listener When Your Customers Aren’t in the Room
Most of the time being a better listener means closing your mouth and not thinking about what you will say next. But the real listening help most small business owners need in today’s business climate is digital. Why Being a Good Listener is Important In addition to people feeling more valued when they believe you’re…
Read More...President’s Message
February is Black History Month where we celebrate the numerous contributions as well as the triumphs and struggles of African Americans. During this month, we highly encourage you to take part in the remembrances and celebrations. At the Chamber we host a monthly Diversity, Equity, and Inclusion Town Hall on educational topics that can help…
Read More...Good Customer Service Stinks
Good customer service isn’t good enough and you might not even have that. Back in the early 90s, Patty Smyth and Don Henley recorded a song called “Sometimes Love Just Ain’t Enough.” They sang that although love is a big thing, sometimes it’s not enough to hold things together. The same can be true of…
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20 Ideal Places to Steal Content Ideas
Kirsty Daniels wrote in an article that appeared on HubSpot, “the top three goals marketers achieve through successful content marketing are generating brand awareness, building credibility and trust, and educating audiences.” Great reasons to produce good content but coming up with valuable content ideas on a deadline is hard. Between writer’s block and a feeling of having already…
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Worst Marketing Content Advice That Most Businesses Follow
It’s easy to follow the crowd and when it comes to marketing and content creation, there are a lot of people out there giving advice. But creating content for business is different than a fifteen-year-old trying to get more followers or be labeled as an influencer on social media. Are you making these common mistakes…
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