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Why Shop Local for the Holidays

Starting tomorrow, November 1, we are encouraging you to shop small for the holidays. This doesn’t mean we’re suggesting you boycott large retail businesses. We’re just asking that you think about neighbor businesses as well and pledge to enjoy some of what they have to offer this season–whether that’s a cup of coffee or purchasing…

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5 THINGS YOU DO THAT TURN CUSTOMERS OFF 

One of the things marketing consultants and business coaches will tell you is to be yourself on social media and on your blog. Let your tone come through and allow people to get to know you. Your personality will help you stand out.   And it does, whether you have a good one or a…

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Sprucing Up Your Website for the Holidays

Last week we covered how to get your brick-and-mortar business ready for the holidays. This week, it’s time to tackle your website for more holiday business. Most people research online before they purchase. That could take the form of looking up prices, options, or educating themselves on the product or service they’re in the market…

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What Your Business Marketing Could Learn from a Great First Date

Traditional advertising is losing its effectiveness. The average person has many ways to block it out from fast-forwarding through commercials to using pop-up blockers online. Most customers don’t want to listen to businesses talking about themselves. They don’t want to be cajoled, tricked, or begged into buying from you.  81% of buyers research the options…

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7 Ways to Get Your Business Ready for the Holidays

The holidays are right around the corner and that can be a big spend time whether you’re in retail, hospitality, or services. It can also be a lucrative time for your employees as many people generously tip at the end of the year. But good tippers want a great experience and if your business isn’t…

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12 QUESTIONS TO STREAMLINE YOUR BUSINESS MARKETING AND GET NOTICED

If you don’t have a marketer, or you’re trying to decide if you need one, it’s good to do an assessment of the current state of marketing in your business. You’re likely doing quite a bit with social media and posting but what else could you be doing to drive business? These questions will help…

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Post-Pandemic Business Recovery: What Changed and Should You Change It Back?

COVID and labor shortages have caused a lot of businesses to reevaluate offerings and pivot how they did business. But if you’re like many business owners, while adapting to customer needs was a critical component to staying in business, you may now realize that you are off track.  It’s important to provide value to customers…

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How to Build Untiring Customer Loyalty

Customer loyalty is essential to strong sales. After all, it’s easier to get repeat sales than it is to convince a new consumer to buy from you. But customer loyalty is something grown and nurtured, not bought or ordered. It takes time. That time investment is worth it because it means more revenue and sticking…

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Does Your Business Need Brand Ambassadors and How Do You Get Them?

Some business owners think brand ambassadors are only for large companies with mass appeal, like Coca-Cola or Nike; ones that have huge outreach, alluring to organized groups like mommy or fitness bloggers.   But that’s not the case.  Any size business can benefit from a group of loyal customers who sing its praises. You just need…

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