Business Advice
Improve Your Business Content with This Smart Content Marketing Tip
Content marketing has been around for a while now. It began when search engines like Google started ranking sites by—among other things—the quality of the business content as perceived by the audience. This caused many marketers to increase the quality of their content. But if you’re still wondering if you have the right kind of…
Read More10 Steps to Perfecting Your Business Offer
Ever notice how some offers are irresistible? You didn’t even know you needed the product or service. Then you saw the offer, and BANG!, you’re whipping out your credit card. This isn’t by accident. Someone down the line carefully created the offer that caused you to act with wild abandon. And you can do it too…
Read MoreWhat Is It We Need Most in Alameda?
When I’m out and about, I like to ask people I meet in Alameda what it is that we need most here. Do we need more restaurants, tech, or entertainment options? Maybe another grocery store? Boutique? Having a healthy community is about having the right balance of businesses, recruiting businesses that will be good job…
Read MoreThe Mutual Benefit of Content Marketing with the Chamber
As a business owner, you’ve undoubtedly heard of the importance of content marketing. But if not, here’s the short version of it. Content marketing is producing content on topics of interest to your customers, in a medium they enjoy, at a time that it is relevant (and useful) to them. If you’re hearing a lot…
Read MoreGetting Ready for an Amazing 2024
In the bustling world of small business, as entrepreneurs and professionals, we often find ourselves caught in the whirlwind of routines, habits, and attachments that no longer serve our growth, personally or professionally. In the pursuit of success, we accumulate emotional baggage, physical clutter, mental burdens, and antiquated processes that hinder us from experiencing the…
Read MoreThe Halo Effect: a Cheap and Easy Way to Improve Your Branding
Have you ever heard the phrase, “You are the company you keep?” It has good and bad ramifications, doesn’t it? It’s often applied to young people and their friends. But did you know this “Halo Effect” influences customers as well? And you could be using it in your business for amazing results. What Is the…
Read MoreGrow Your Business Socially
Did your parents ever say, “Monkey see, monkey do.”? Perhaps you were trying to win an argument by telling them how you’re the only person not allowed to do something, to which they replied, “If everyone jumped off of a bridge, would you do it too?” Your parents were likely trying to raise you to…
Read MoreStop Chasing “Squirrels”
Have you ever seen the movie Up? In it, there’s a scene where a talking dog (he has a collar that translates his thoughts) is explaining his voice, only to be sidetracked by the passing of a squirrel. You may know this example as “shiny object syndrome.” Whatever you call it, it’s becoming a big problem…
Read More4 Things Your Business Should Continue Post-COVID
At some point COVID will be relegated to the same level of concern the flu gets every year. It won’t shutter businesses, alter family celebrations, and be the fuel behind contentious court cases. Someday. Let’s pretend we’re there now. There are certain conveniences (and necessities) that businesses adapted during COVID that customers have become accustomed…
Read MoreHow to Seduce the Customer When Your Business Isn’t Sexy
As business people we sometimes envy those marketers who have ”sexy” brands to market, brands that appeal to customers on an emotional level. Brands like Harley Davidson and the Parisian Tourism Bureau seem to have it made because their product/service screams sexy. What about those of us who have decidedly less heart-thumping, albeit needed, products? How do you get people excited about plumbing, for instance? …
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