4 Ways to Take Your Business to the Next Level
Two friends gathered on a porch after a long day’s work. The one friend’s old dog came to join them. The hound circled the area a few times and laid…
Is It Time to Join Forces with Another Business?
Are you old enough to remember the super heroes called the Wonder Twins? They would join forces and utter those magical words “Wonder Twin powers activate!” Sure, there were often…
Your Employees Are Likely Part of the Gig Economy and That’s a Good Thing
COVID forced many employees to work from home, whether they wanted to or not. As recovery continues employee and employers are deciding between their preferred work location. Many employees chose…
What’s Your Biggest Marketing Challenge?
When a business operator finally decides they need someone focused on their marketing, and they resolve to hire for the position, it usually goes something like this: “This position will…
Implementing a Customer Loyalty Program
According to research compiled by Zippia this year, “Companies have a 60-70% chance of selling to an existing customer vs. a 5-20% chance of selling to a new customer.” Even if you…
WANT THEM TO WANT YOU? 3 TIPS ON DRIVING CUSTOMER ACTION
Every living thing needs something in order to continue its existence – for humans, that’s food and shelter. Even if you are in the business of providing one of those…
10 Ways to Get More Business Reviews
According to an article on SmallBizTrends.com last week, “Small business owners’ expectations for better business conditions over the next six months fell by seven points to a net negative 61%.…
5 Cheap, Yet Effective, Ways to Start Using Video in Your Business
Many business owners think about using video but they don’t know where to start. They worry it will be costly and require a lot of expensive equipment. Or, more likely,…
Acing the Basics of Grant Writing
Hiring a grant writer isn’t cheap. Some charge a flat fee, while others base their fee as a percentage of the grant amount. If you’re a small business or nonprofit,…
4 Fun Crowdsourcing Ideas for Your Business
When people participate in something, they feel a sense of ownership and responsibility to see it succeed. That’s one of the reasons why it’s a good strategy to involve customers,…