3 Creative Ways to Become Top of Mind
Do you want people to think about your business before all others? Of course, you do. The first step to patronizing your business is remembering it exists. Imagine you have…
Do You Need a Customer Loyalty or Referral Program?
In a survey of small businesses by Belly several years ago, 70% of the revenue of the small business respondents came from loyal customers, not new ones. Plus, loyal customers spend 67% more than…
Mastering the Emotional Draw for Your Business
People do business with those they know, like, and trust. Luckily, social media has opened up our ability to reach more people and build the types of relationships that will stay with potential…
4 Ways to Attack (and Attain) Your Business Goals
When you run your own business, you’re the person deciding on its direction. You’re in control of start dates and marketing promos. You must hold yourself back from the shiny…
3 Cheap Marketing Ideas for Businesses on a Budget
Marketing can be one of your largest business expenses, particularly if your business is unknown and you’re just starting off. If your business has a storefront on a well-traveled street here…
What Customers Want Post-Pandemic
The results of a recent survey commissioned by GoDaddy and conducted by OnePoll of 2,000 Americans and what they want from small business going forward, shouldn’t surprise business owners. But…
Is Your Business a Carmaker or a Carriage Maker?
Henry Ford didn’t invent the automobile. He didn’t invent the assembly line either, but he found a way to use the technology to place cars in the hands of a large percentage of the…
Is Your Idea of Good Customer Service Holding Your Business Back?
Good customer service is not answering questions you should know the answer to. It’s also not finding out the answer if you don’t know it. Good customer service isn’t meeting someone…
Customer Engagement in 20 Minutes a Day. Seriously.
One of the most frequent complaints about the changes in marketing that have occurred over the last decade is the time required for customer engagement. Who has that kind of time to…
How to Make Your Video Calls and Meetings More Appealing
Are you tired of video calls yet? There was something new and fun about them when we were all locked down for COVID, but now they’ve lost a lot of…