5 Fun Fall Themes for Your Business
Fall is a favorite among many people. The temps are enjoyable, weather is crisp and clear, and the autumn decor is so cozy. That popularity is what makes this season…
7 Tips for Improving Your Local Search Ranking
Most businesses want to improve their search engine optimization (SEO), even if they don’t know they do. Because better SEO means more customers at less cost, and almost everyone wants more customers.…
How to Get More Reviews for Your Business
This title is a misleading. It’s easy to get more reviews you just have to stink at what you do. People are always more apt to give a negative review…
How to Take Your Customer Relationship to the Next Level
Do you want to wow your existing customers? Are you ready to take your “relationship” with them to the next level? Then it may be time to grab your data…
Don’t Open a Business Before Answering These Questions
These days a lot of people are considering business ownership. Whether you buy into a franchise, lease some space and start your own thing, or log onto the internet and…
Take the Friction Out of Doing Business with You
Do you want more customers? Then you need to remove the friction behind doing business with you. Even if you have great customer service, support, and sales, you may have…
5 Types of Effective Storytelling for Your Business
Do you watch America’s Got Talent? Or how about American Idol? The Olympics? The MLB All-star Game? These competitions all have something in common. They tell stories. If you watch…
How to Seduce the Customer When Your Business Isn’t Sexy
As business people we sometimes envy those marketers who have ”sexy” brands to market, brands that appeal to customers on an emotional level. Brands like Harley Davidson and the Parisian Tourism Bureau seem to have…
Free (or nearly so) Training for Your Employees
Brownie Wise (the saleswoman behind the success of Tupperware) said, “If you want to build a business, build the people.” This is incredibly important but now more than ever. With…
Better Business Blogging Made Simple
How good is your business blog? Here are a few tips to make it even better. It’s simple. A business blog should do three things for your business: prove to Google you…