Business Advice
Shop Smart, Shop Local: Alameda’s Guide to Early Holiday Savings
The holiday season in Alameda is a magical time of year, filled with festive lights, cozy gatherings, and the spirit of giving. However, it can also be a time of financial stress–especially this year, with gift lists and expenses piling up. Fortunately, there’s a solution that not only helps you save money but also supports…
Read MoreIncreasing Revenue with Experiential Selling
As costs rise and drive up the costs of goods, your customers are looking for value now more than ever before. Providing quality products or services is no longer enough. To truly stand out and succeed, you need to deliver unforgettable, engaging, and emotionally resonating experiences to your customers. This shift toward experiential selling has…
Read MoreDo You Know About Our Visit & Shop Alameda Card?
A few years ago we rolled out the Visit & Shop Alameda card to encourage people to shop local. Going into the holiday season we want to make sure you know about the many benefits behind the card and how it helps our community. When you spend money in an Alameda business, more of it…
Read MoreA Solid Tip for Getting More Bang for Your Marketing Buck
Do you have a limited marketing budget? Do you think what you can accomplish with your budget is less than ideal because you don’t have the money of a large company? While that may seem true, there is one thing you can do to really move the dial and maximize your small marketing budget. Sure,…
Read More10+ Tips for Saving Money on Your Business Expenses
The MetLife and U.S. Chamber of Commerce Small Business Index reached its highest level of confidence since COVID in Q3 of 2023. Yet, there are still many businesses that are battling rising costs and trying to make every dollar count. According to the report, 33% of small businesses feel the economy is healthy (up 9% points from…
Read MoreImprove Your Business Content with This Smart Content Marketing Tip
Content marketing has been around for a while now. It began when search engines like Google started ranking sites by—among other things—the quality of the business content as perceived by the audience. This caused many marketers to increase the quality of their content. But if you’re still wondering if you have the right kind of…
Read More10 Steps to Perfecting Your Business Offer
Ever notice how some offers are irresistible? You didn’t even know you needed the product or service. Then you saw the offer, and BANG!, you’re whipping out your credit card. This isn’t by accident. Someone down the line carefully created the offer that caused you to act with wild abandon. And you can do it too…
Read MoreWhat Is It We Need Most in Alameda?
When I’m out and about, I like to ask people I meet in Alameda what it is that we need most here. Do we need more restaurants, tech, or entertainment options? Maybe another grocery store? Boutique? Having a healthy community is about having the right balance of businesses, recruiting businesses that will be good job…
Read MoreGetting Ready for an Amazing 2024
In the bustling world of small business, as entrepreneurs and professionals, we often find ourselves caught in the whirlwind of routines, habits, and attachments that no longer serve our growth, personally or professionally. In the pursuit of success, we accumulate emotional baggage, physical clutter, mental burdens, and antiquated processes that hinder us from experiencing the…
Read MoreThe Halo Effect: a Cheap and Easy Way to Improve Your Branding
Have you ever heard the phrase, “You are the company you keep?” It has good and bad ramifications, doesn’t it? It’s often applied to young people and their friends. But did you know this “Halo Effect” influences customers as well? And you could be using it in your business for amazing results. What Is the…
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