The Power of Personalization
If this article had been written in the 1990s, it would have meant something very different. Back then, personalization meant mail merges. The fact we could personalize communication to include…
How Does Your Business Compare to the Latest NFIB Small Business Optimism Index?
Recently, the May NFIB Small Business Optimism Index results came out. While they were certainly not surprising, if you’re feeling concerned about your business, you’re not alone. Seeing what others are struggling…
Our Population Is Getting Older. Is Your Marketing Holding Up?
It’s predicted that by 2040, 80.8 million residents of the US will be over the age of 65 (currently, we’re at 47 million). That’s more than double the number in…
Gen Z Is Ditching the Traditional Search Engine. Is Your Business Ready?
While AI is a boon for anyone tasked with repetitive time sucking activities, it’s a nightmare for school administrators and educators. Kids everywhere (other than New York, where it’s illegal)…
Why Workforce Development Is a Big Deal for Alameda’s Small Businesses
If you think workforce development is just something big companies get behind, it’s time to rethink your stance. Here’s why: Many small and medium-sized business owners think workforce development isn’t…
Small Business Owners: It’s Time to Think Big
It’s Small Business Week and we want to challenge all small business owners to shed their idea that they are a “small business” and go for the gusto this year!…
Are You Using One of the Most Underutilized Local Marketing Tools Out There?
If you’re a small business you may find it’s difficult to keep up with the resources and marketing dollars of megabrands. But don’t be discouraged. There’s an underutilized tool that…
How AI is Revolutionizing Search Engine Optimization for Small Businesses
Periodically, the Search Engine Optimization (SEO) gurus come out and tell everyone some <insert noun> is changing SEO forever. Add that to the nearly constant adjustments search engines are making…
Ways to Improve Team Culture in Your Small Business
April 10, 2023 Many small businesses overlook the importance of team culture. They might do so because they feel they have a transient workforce and people won’t stick around. It’s…
4 Ways You’re Sabotaging Your Top Employee
April 3, 2023 Teddy Roosevelt is credited for having said, “If you could kick the person in the pants responsible for most of your trouble, you wouldn’t sit for a…