Small Business Season
How to Embrace More Than Just Christmas During the Holiday Season
The holiday season is a time of joy, celebration, and increased consumer spending. For small businesses, this time offers a tremendous opportunity to maximize sales and connect with customers on a deeper level. But if you think of the holiday season as just Thanksgiving and Christmas, you could be missing out. Experts estimate that most small retail…
Read MoreHow to Craft Irresistible Offers for Your Biggest Holiday Sales Yet
Small businesses everywhere are enjoying the trend of shopping local. Many organizations, including the Chamber, understand the importance of helping the community realize the value of small businesses. Even with this help, your local business still has two major challenges—marketing (making sure people think about you when they’re ready to buy) and convincing them that…
Read MoreMeeting Customer Needs: Inexpensive Sensory-Friendly Ideas for the Holiday Season
The holiday season can be overwhelming with the twinkling lights, music, and crowds under the best of circumstances. For about 16.5% of the US population, overstimulation can be torturous. Over the last decade, sensory-sensitivity condition diagnoses, such as autism, have increased. Inclusion is now a mainstream topic that is generationally important to all. Taking this…
Read More16 Questions to Use to Prepare for Small Business Season Success
Do you find yourself wondering how you’re going to compete with larger, national stores with big marketing budgets and attractive loss leaders that bring in a crowd? How will you capture the attention of local shoppers, dinner, or service users and prepare for the holidays? Well, we’re here to equip you with a set of…
Read More9 Tips for Creating an Instagrammable Small Business Season
The holiday season (and Small Business Season!) is upon us! It’s the perfect time to capitalize on the festive spirit to attract customers and boost sales. As a small business you also want to invite people to linger, especially if you’re in retail. According to the Wall Street Journal, sales could increase as much as 40%…
Read MoreShop Smart, Shop Local: Alameda’s Guide to Early Holiday Savings
The holiday season in Alameda is a magical time of year, filled with festive lights, cozy gatherings, and the spirit of giving. However, it can also be a time of financial stress–especially this year, with gift lists and expenses piling up. Fortunately, there’s a solution that not only helps you save money but also supports…
Read MoreSmall Business Season Topics for Your Newsletter or Email Blast
It’s the last week of Small Business Season but you can still make a big impression. Email blasts/campaigns, texts, and newsletters (in addition to your social media posts) can help you get in front of your ideal customer and stay top of mind. But these marketing tools require content. If you need some fresh ideas,…
Read MoreDuring Small Business Season Don’t Forget This
It’s easy to get swept up in the stress of managing a small business during the holidays. But if you sell gift cards or are a participating business in our Alameda Community gift card program, there’s one thing you want to make sure you don’t miss. While we use the term Small Business Season to…
Read MorePopular Misconceptions About Shopping Small That Are Holding Your Customers Back
We’re closing in less than two weeks until Christmas. That means businesses with e-commerce options are quickly counting down deadlines for Christmas deliveries. This is the perfect time for Alameda small business to shine because you can promise customers holiday smiles quicker than they can be delivered in online purchases. However, there may still be…
Read MoreAn Easy Way to Get More Customers in December
The holidays are quickly approaching and people who still have gifts to buy are starting to get nervous. That’s why it’s an excellent time to provide the kind of helpful guidance that will create an army of loyal customers for you. It just takes a little marketing finesse. So how do you get loyal customers…
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