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We only have so many hours in the day. The last thing you want to do is spend time on activities that aren’t worth the investment. Being labeled as “not worth the time” from a business perspective doesn’t mean these things are annoying to do. In fact, some of the things you’re doing in your…

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Many of us have spent this year concerned over the health of our businesses or those in Alameda. And while it’s easy to assume you know the indicators of a healthy business–a good balance sheet–it’s not the only thing you should be looking at. In today’s world a quick decision from a leader can radically…

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transforming your business into a fun business

Do you want to appeal to a younger demographic? Want to get people talking about you? Maybe you want to attract an ultra-cool influencer or celebrity customer? If you do, rebranding and becoming a “fun” business may be just the way to get more attention and a more loyal fanbase. There are many serious reasons…

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News stations are finally embracing the word that COVID numbers are going down and vaccine administrations are going up. That’s allowing most of us to begin to see the light at the end of the pandemic tunnel. If you have weathered the storm so far, you know your business is not completely in the clear.…

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Your current clients/customers are likely an untapped resource of additional revenue. After all, it is much easier to sell to someone who already likes you than it is to win over a new person.  But there’s a lot of competition out there.  There’s a saying in the restaurant industry that a diner who described their…

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A few years ago, a trend came on the scene that changed how businesses interact with their customers. Business people began recognizing the importance of the customer experience and customizing their offerings to what customers wanted. That was a great thing. But what came out of it that was not so great were surveys. Of…

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If you’re like most content creators, you may love the free publicity and SEO love you get when someone links to your website or content but you probably don’t like actively pursuing them. It can feel like you’re begging people to like you and—let’s face it—you are. But while a lot of things have changed…

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Guess what? You need an email list.   Even if you’re only occasionally sending out emails and can’t/won’t commit to a newsletter, you MUST HAVE a list. I’m not even exaggerating or trying to scare you. In today’s business climate, most products and services aren’t instantaneous decisions. Generally, the person making the purchasing decision thinks about it before…

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Are you looking for ways to increase sales? As a business owner, you probably spend a lot of time thinking of different ways you can sell your product or service, especially since COVID. Maybe you’ve investigated neuro-marketing or tried one of these sales approaches. A hard, persuasive sell is getting more difficult these days, isn’t it?   Relationships are critical to brands, especially on social…

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tell your business story

Most businesses understand the importance of an effective About Us page on their website. Customers want to do business with people they know, like, and trust, and telling your story is a good way to do that. The About Page has the potential to become one of the most heavily visited pages on your website. And…

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