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As business people we sometimes envy those marketers who have ”sexy” brands to market, brands that appeal to customers on an emotional level. Brands like Harley Davidson and the Parisian Tourism Bureau seem to have it made because their product/service screams sexy. What about those of us who have decidedly less heart-thumping, albeit needed, products?  How do you get people excited about plumbing, for instance? …

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Brownie Wise (the saleswoman behind the success of Tupperware) said, “If you want to build a business, build the people.” This is incredibly important but now more than ever. With the hiring shortage going on, you must do something to make your business stand out and helping potential employees understand they can have a career…

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How good is your business blog? Here are a few tips to make it even better. It’s simple. A business blog should do three things for your business:   prove to Google you are a legitimate business website with good content (which will happen when it’s shared).  present a more human side of your business, helping your audience connect…

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Starting a new business can be challenging, but it can be even more difficult if you are new to the community. In large cities with transient populations being the “new business (or business owner) on the block” is a designation that doesn’t last long but in a smaller, tighter-knit community it can feel like it…

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Restaurant marketing was hard enough even before COVID! Serving good food is often not enough to be successful in the restaurant industry. Restauranteurs struggle with everything from staffing to marketing, staying top of mind to staying on top of orders. The demands are endless but the Alameda Chamber of Commerce can help. Here’s how to…

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Making ends meet is top of mind for a lot of business owners and employees these days. Many one-person businesses are straining to meet demand and now it’s become more difficult to hire. Whether you are the boss and the only employee or you’re running a skeleton staff of you and a lone employee, the following tips…

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The scene is a common one these days. Lines of people waiting to pay in a restaurant, retail establishment, or grocery store. Tempers flare. Customers yell at staff and wonder why there’s only one person checking people out. Your staff thinks, “Who needs this?” and they’re not wrong. They feel overworked and underappreciated. Customers are…

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Let’s face it. You can’t throw a rock these days without hitting a help wanted sign. If someone wants to work, there is little stopping them on the employer side. (There may be things like childcare or scheduling on the employee’s side but that’s another article.) If you’re running ads along with all the other…

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While we summer is quickly approaching, it’s not too late to do some spring cleaning with your data. A nice clean email list can help you make the most of your ecommerce and increase summer sales. No better time than the present. 4 Ways to Spruce Up Your Digital Marketing for Increased Sales Customer data…

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We only have so many hours in the day. The last thing you want to do is spend time on activities that aren’t worth the investment. Being labeled as “not worth the time” from a business perspective doesn’t mean these things are annoying to do. In fact, some of the things you’re doing in your…

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