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Building Trust in a Post-Pandemic World

If you were paying attention this week, you undoubtedly heard about the “gas crisis” where a cyberattack crippled a major pipeline. As if that wasn’t bad enough, consumers across the country panicked, running to the gas station to fill up whatever container they had, creating a gas shortage that was reminiscent of the toilet paper…

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COVID Sideline Your Career? How the Alameda Chamber of Commerce Can Help

COVID negatively impacted most of us. We lost our jobs; some of us lost loved ones; some of us had to put our careers on hold while we took care of more pressing issues. But now, as vaccinations increase and active cases decrease in California, we’re starting to see the light at the end of…

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How COVID Is Changing the State of Work

Are you ready to return to normal yet? If “normal” means life without COVID, we’re not that far away from herd immunity (and we just downgraded to orange tier the week of this writing!). But if your definition of normal is getting back to how things used to be before the pandemic, I’m afraid that…

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25 Marketing Questions You Need to Ask Yourself Today

Hope seems to be a big word these days. It’s taken the place of pivot. People are hopeful about recovery. People are hopeful about things returning to normal in the foreseeable future. And people are hopeful they can soon travel and visit loved ones they haven’t seen for a while. If recovery is right around the…

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3 Marketing Mistakes to Avoid as We Move Toward Recovery

News stations are finally embracing the word that COVID numbers are going down and vaccine administrations are going up. That’s allowing most of us to begin to see the light at the end of the pandemic tunnel. If you have weathered the storm so far, you know your business is not completely in the clear.…

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4 New Year’s Resolutions for Your Small Business

This year has been a little more difficult to figure out new year’s resolutions. Part of that is because we’re all still reeling from the “lessons” we learned in 2020. Even the best prepared businesses lacked preparation for a global pandemic. Still, the new year is a great time to reexamine what you’ve been doing…

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Reach Last-minute Shoppers with These 4 COVID Precautions

We are only a handful of days away from Christmas. And while it may feel like the holiday season revenue has already been decided with everyone from the post office to mail-order businesses saying there’s no way they can meet Christmas deadlines, now is the time that local small businesses can shine. If this holiday season…

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3 Small Business Lessons to Learn During COVID

This has certainly been a weird year. As of this writing, we’re preparing for another round of sheltering in place. As we begin to adjust to our new reality, there are some things you could be doing in your business that may help you out in the post-COVID time. We can’t say it will ever be…

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How Will My Business Survive Another Lockdown?

The next couple of months will be telling ones. With a state-wide curfew going into effect, this article will give you some advice for overcoming potential slower business times. Ditch Your Space This advice may not make landlords happy, but there are some businesses that just don’t require storefronts anymore. One way to survive tough…

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Business Advice for Restaurants in Alameda Reopening After COVID

As of this writing, Alameda restaurants are open for pick-up and takeout but not open for dining in. But as we’re reopening in a phased approach, eventually we will open our dining room doors again. When we do, it’s important to know that “open” isn’t as easy as flipping a switch. There are some things…

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