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transforming your business into a fun business

Do you want to appeal to a younger demographic? Want to get people talking about you? Maybe you want to attract an ultra-cool influencer or celebrity customer? If you do, rebranding and becoming a “fun” business may be just the way to get more attention and a more loyal fanbase. There are many serious reasons…

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Regardless of how you feel about the 45th president, Donald J. Trump taught us all a thing or two about Twitter. There are now 145 million daily users, and 330 million active monthly users of the platform. 63% of users are between 35-63, with a median age of 40. 66% of users are male. Plus,…

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According to recent research by BlueVenn, 17% of shoppers do not plan on shopping in stores this year (up from 8% in 2019) and it makes sense that 61% of marketers fear losing their business to online sources. Here in Alameda, that number would probably be larger because of our current orders. If you’re one of…

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According to SmallBizTrends.com, “The first set of holiday data and analytics from Adobe reveals online spending is set to increase by 33% in 2020 over 2019.” It’s also likely that this trend of increasing online sales will continue as we enter into 2021 and if the pandemic numbers keep increasing. People won’t stop shopping, but…

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By now you probably know pictures are great conversation starters and receive a lot of shares. They are a great marketing tool for your business. But there are some business selfies that get better traction than others. Here’s our list. Selfies are no longer the domain of duck-faced teenaged girls. (Remember that trend?) They’re popular…

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Social media post tips and ideas

Have you ever noticed just how many bland posters there are out there on social media? They post only about themselves and not even interesting things about themselves. They’re not building any sizeable fan base because that kind of posting is not allowing people to know, like, and trust them.  Their social media efforts are wasted…

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