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Unlocking LinkedIn’s Potential for Business Growth

Do you think of LinkedIn as a platform solely for job seekers? While the world’s largest professional network is widely recognized as a platform for job candidates and recruiters to connect, that’s not all it can do. Its potential goes far beyond job hunting. For savvy business owners and professionals, LinkedIn offers a treasure trove…

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Is Threads Right for Your Business

If you’re on Instagram, the answer is probably. And it’s easy to do.  Facebook err…Meta does it again. We have yet another social media platform to consider. Usually when advising businesses on whether they should participate on a social media platform, we ask them who their ideal client is and then we go by demographics.…

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4 Email Marketing Ideas to Steal from Big Brands

Have you ever watched a Superbowl commercial and thought, “If I had a budget as big as that company I could make the best commercial.”? It’s easy to assume a large budget means a lot more possibilities and we won’t argue that.  Big brands can afford to hire the best and the brightest marketers out…

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5 Selfies You Need to Take for Your Business

© Can Stock Photo Inc. / philipimage  Selfies are no longer the domain of duck-faced teenaged girls. (That’s not an insult. It’s a description. Google it.) They’re just as popular among adults and businesses. Selfies are a way of showing customers and potential customers a “behind the scenes” look at your business. They also are an effective…

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Social Media Is Not Just for Recruiting Customers

For a while, marketers have been telling people how to build relationships with potential customers on social media. They’ve shown them how to nurture a potential customer through the sales cycle to make a buying decision. And that’s what businesses have been focused on. But your social networks need to be doing double duty now.…

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How to Find Time for Social Media

Small business owners, especially those businesses with under 10 employees, find it extremely difficult to justify the time on social media because it doesn’t lead to predictable, measurable cost savings or revenue. But it’s difficult to measure the value of a relationship and that’s what you’re building with social media. Just as you make time for…

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15 Ways Your Business Can Help Working Parents This Summer

Summers are usually pretty hard for working parents. From figuring out childcare to having the patience to take everyone on a vacation, parents need resources. It’s especially hard after this past year with so many of them (working moms especially) having to act as teachers too. Summer is no picnic either. A 2019 study conducted…

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25 Ways to Become a “Fun” Business

transforming your business into a fun business

Do you want to appeal to a younger demographic? Want to get people talking about you? Maybe you want to attract an ultra-cool influencer or celebrity customer? If you do, rebranding and becoming a “fun” business may be just the way to get more attention and a more loyal fanbase. There are many serious reasons…

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Take on Twitter with These 4 Beginner’s Tips

Regardless of how you feel about the 45th president, Donald J. Trump taught us all a thing or two about Twitter. There are now 145 million daily users, and 330 million active monthly users of the platform. 63% of users are between 35-63, with a median age of 40. 66% of users are male. Plus,…

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Start Selling Through Social with 3 Effective Post Examples

According to recent research by BlueVenn, 17% of shoppers do not plan on shopping in stores this year (up from 8% in 2019) and it makes sense that 61% of marketers fear losing their business to online sources. Here in Alameda, that number would probably be larger because of our current orders. If you’re one of…

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