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What do you do when you get a text notification? If you’re like the average person, you drop everything and look at it. We have been conditioned to believe that texts deserve our immediate attention. Plus, most people don’t receive as much “junk” via text as they do in their email inbox. This is great…

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Do you feel like your business is just shouting into the wind? Does it seem like the time you spend on social media is extensive but yields few results? Are you sick and tired of Zoom calls that take too long and accomplish too little? Do you want more people in Alameda talking about your…

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Fly fishing is fascinating to watch. It involves a series of movements that lure a fish into biting. It’s more about the rhythm than the bait. “Landing” a loyal customer is much the same.  You can easily get someone to buy from you with a discounted price or crazy offer. But that’s not sustainable. In…

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