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They Are NOT (All) Your Ideal Customer
Have you read Michael Port’s Book Yourself Solid? In it, he shares the importance of selecting an ideal customer or client–knowing who is best suited for, and needs, your offerings. He writes that this is one of the first things you should do because you don’t want to end up working with someone who’s not…
Read MoreDealing with Angry Customers When You’re Short Staffed
The scene is a common one these days. Lines of people waiting to pay in a restaurant, retail establishment, or grocery store. Tempers flare. Customers yell at staff and wonder why there’s only one person checking people out. Your staff thinks, “Who needs this?” and they’re not wrong. They feel overworked and underappreciated. Customers are…
Read More50 Social Media Questions for Awesome Engagement
On social media you need interaction. Without it, your content won’t get seen by your audience. But getting people to interact can be a challenge. Not anymore! Here are 50 conversation starters for your business. That’s about two months of work-week posts already done for you! 50 Fun Questions to Get to Know Your Audience…
Read More6 Email Subject Lines That Get Clicks
Your email content can be the best thing out there, but if people don’t open your emails, the emails might as well be blank. Two things make recipients click: who it’s from and how appealing the subject line is. In that order. That’s one reason it’s smart to send emails from a person (or at…
Read MoreWhy You Need Someone in Charge of Employee Engagement Immediately
At the risk of sounding like a broken record, engagement is critical to your business. Now more than ever. Being told you need to engage your audience is not new, but the pandemic has created a bunch of new reasons why it’s incredibly important, especially with employees. If you don’t have the time for employee…
Read More3 Solutions to Common Hiring Problems in Alameda
Some business owners in Alameda are saying we are in the midst of a secondary pandemic. But it’s not the kind that requires masks and handwashing. No, this one is harder to control. There is a dearth of people willing or able to work for a multitude of reasons. For instance, some people want to…
Read More4 Reasons You Need to Get Involved with the Chamber Today
Businesses join the chamber of commerce for several reasons. Years ago, it may have been expected; just something you did when you opened a business and wanted to be in good standing in the community. But these days it’s more likely a business joins because there is a direct advantage to them. Maybe they wanted…
Read More6 Ways to Use SMS Messaging for Your Business
What do you do when you get a text notification? If you’re like the average person, you drop everything and look at it. We have been conditioned to believe that texts deserve our immediate attention. Plus, most people don’t receive as much “junk” via text as they do in their email inbox. This is great…
Read MoreYelp Ads Have Changed. Here’s What You Need to Know.
Do you have the kind of business that people write reviews? Do people find you through Yelp or would you like them to? If so, just like social media sites such as Facebook, you may get more traction if you decide to run ads. Yelp did a major overhaul of its ads platform in May…
Read MoreAre You Using Experiential Marketing in Your Business?
Do you feel like your business is just shouting into the wind? Does it seem like the time you spend on social media is extensive but yields few results? Are you sick and tired of Zoom calls that take too long and accomplish too little? Do you want more people in Alameda talking about your…
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