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At the risk of sounding like a broken record, engagement is critical to your business. Now more than ever. Being told you need to engage your audience is not new, but the pandemic has created a bunch of new reasons why it’s incredibly important, especially with employees. If you don’t have the time for employee…

Some business owners in Alameda are saying we are in the midst of a secondary pandemic. But it’s not the kind that requires masks and handwashing. No, this one is harder to control.  There is a dearth of people willing or able to work for a multitude of reasons. For instance, some people want to…

Businesses join the chamber of commerce for several reasons. Years ago, it may have been expected; just something you did when you opened a business and wanted to be in good standing in the community.  But these days it’s more likely a business joins because there is a direct advantage to them. Maybe they wanted…

What do you do when you get a text notification? If you’re like the average person, you drop everything and look at it. We have been conditioned to believe that texts deserve our immediate attention. Plus, most people don’t receive as much “junk” via text as they do in their email inbox. This is great…

Do you have the kind of business that people write reviews? Do people find you through Yelp or would you like them to? If so, just like social media sites such as Facebook, you may get more traction if you decide to run ads.  Yelp did a major overhaul of its ads platform in May…

Fly fishing is fascinating to watch. It involves a series of movements that lure a fish into biting. It’s more about the rhythm than the bait. “Landing” a loyal customer is much the same.  You can easily get someone to buy from you with a discounted price or crazy offer. But that’s not sustainable. In…