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Dealing with Angry Customers When You’re Short Staffed

The scene is a common one these days. Lines of people waiting to pay in a restaurant, retail establishment, or grocery store. Tempers flare. Customers yell at staff and wonder why there’s only one person checking people out. Your staff thinks, “Who needs this?” and they’re not wrong. They feel overworked and underappreciated. Customers are…

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50 Social Media Questions for Awesome Engagement

On social media you need interaction. Without it, your content won’t get seen by your audience. But getting people to interact can be a challenge. Not anymore! Here are 50 conversation starters for your business. That’s about two months of work-week posts already done for you! 50 Fun Questions to Get to Know Your Audience…

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6 Email Subject Lines That Get Clicks

Your email content can be the best thing out there, but if people don’t open your emails, the emails might as well be blank. Two things make recipients click: who it’s from and how appealing the subject line is. In that order. That’s one reason it’s smart to send emails from a person (or at…

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Why You Need Someone in Charge of Employee Engagement Immediately

At the risk of sounding like a broken record, engagement is critical to your business. Now more than ever. Being told you need to engage your audience is not new, but the pandemic has created a bunch of new reasons why it’s incredibly important, especially with employees. If you don’t have the time for employee…

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3 Solutions to Common Hiring Problems in Alameda

Some business owners in Alameda are saying we are in the midst of a secondary pandemic. But it’s not the kind that requires masks and handwashing. No, this one is harder to control.  There is a dearth of people willing or able to work for a multitude of reasons. For instance, some people want to…

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4 Reasons You Need to Get Involved with the Chamber Today

Businesses join the chamber of commerce for several reasons. Years ago, it may have been expected; just something you did when you opened a business and wanted to be in good standing in the community.  But these days it’s more likely a business joins because there is a direct advantage to them. Maybe they wanted…

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6 Ways to Use SMS Messaging for Your Business

What do you do when you get a text notification? If you’re like the average person, you drop everything and look at it. We have been conditioned to believe that texts deserve our immediate attention. Plus, most people don’t receive as much “junk” via text as they do in their email inbox. This is great…

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Are You Using Experiential Marketing in Your Business?

Do you feel like your business is just shouting into the wind? Does it seem like the time you spend on social media is extensive but yields few results? Are you sick and tired of Zoom calls that take too long and accomplish too little? Do you want more people in Alameda talking about your…

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How to Hook a Customer on Instagram

Fly fishing is fascinating to watch. It involves a series of movements that lure a fish into biting. It’s more about the rhythm than the bait. “Landing” a loyal customer is much the same.  You can easily get someone to buy from you with a discounted price or crazy offer. But that’s not sustainable. In…

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