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Enticing the Holiday Customer

This week MasterCard announced its prediction that holiday spending by customers would increase by 7.1% over last year. This is good news for businesses that were thinking inflation may quell holiday spending. But how did MasterCard decide on this and what does your business need to know to make the most from holiday shoppers? Increased…

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4 Ways to Take Your Business to the Next Level

Two friends gathered on a porch after a long day’s work. The one friend’s old dog came to join them. The hound circled the area a few times and laid down on a popped-up nail on the decking. The friends shook their heads because the dog did this same thing every night.  “Why do you…

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Now Is the Perfect Time to Tell Your Business Story

Telling your business story is a compelling way to get your audience more invested in you and to help build know, like, and trust. But your business story shouldn’t be a dry About Us page filled with dates you first opened and how many locations you’ve been through over the course of your business history. …

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5 Ways to Jumpstart Your Creativity for Big Wins in Business

Creativity in your business can help you capitalize on opportunities. It helps you see connections, where others see none. It also aids in presenting unique ideas, thinking of new revenue streams, and so much more. Creativity assists businesses in standing out from the crowd and a creative approach gives people yet another reason to know,…

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Is It Time to Join Forces with Another Business?

Are you old enough to remember the super heroes called the Wonder Twins? They would join forces and utter those magical words “Wonder Twin powers activate!” Sure, there were often comical results but both characters used their strengths to save the day. The same is happening with businesses these days. We’re seeing a lot of…

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What Does Emotional Intelligence Have to do with Business?

Do you feel competent in your business but have trouble building a loyal following? Do you hire capable employees but wonder why they never stick around? Then you (or your employees) may have a lower emotional intelligence. But the good news is that it is something you can improve and grow. What is Emotional Intelligence? …

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President’s Message

While summer isn’t officially over on the calendar, most people use Labor Day as the unofficial end of the season. Students are back in school, many pools are closed, and people are no longer planning summer getaways. Focus shifts onto the upcoming series of holidays, fall, and year-end. If you own a business, you’re likely…

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Your Employees Are Likely Part of the Gig Economy and That’s a Good Thing

COVID forced many employees to work from home, whether they wanted to or not. As recovery continues employee and employers are deciding between their preferred work location. Many employees chose to remain at home even when their business called them back. Some employers, on the other hand, decided to trim costs and allow employees to…

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Using Existing Facebook Groups to Grow Your Business

Alameda has several Facebook groups that have formed around living, working, and/or playing in our Island community. Some are private and you’ll need to request to join. Others are public. Some groups are loosely veiled business generators for community leaders or professionals (often real estate agents) who recognize how important it is to insert themselves…

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Stop Procrastinating Tomorrow

The title of this article is meant to be funny, but procrastination isn’t a laughing matter. In fact, procrastination can be severely impacting your business. It can affect sales, revenue, and employee happiness. But when work is tough and no news sounds good, it’s easy to tell yourself that you’ll handle the hard stuff on…

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