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The 1 Business Change You Can Make for Big Results 

At the risk of sounding like an infomercial, if you make one business change this year you’ll open up a new door to an even greater level of success. It’s a very simple concept. You don’t have to go get an MBA or Master’s in marketing.   You simply have to refocus your offerings from you…

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5 Professionals You Need on Your Small Business Team

If you’re a small business owner without the resources to hire a large full-time business team, you can still meet your business needs through freelancing or turning to independent business professionals. This can be an economical way to accomplish your goals without having to cover the cost of full-time employees.  5 Professionals Every Small Business…

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6 Ways to Make Your Business Stand Out During a Local Event

Here in Alameda we have several downtown events, including our upcoming July 4th Parade, where we close off streets and encourage people to get out and support business. These events often bring the crowds but also bring “tire kickers,” people who are just out for a stroll, not always interested in what you sell. They’re…

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How Inspiration Can Improve Your Business Marketing 

Content creators will tell you the key to great content is to create pieces that are educational, entertaining, or inspiring. Educational content is extremely needed even with the plethora of content on the internet. A good meaty piece will keep people from having to do additional research. Often it will get shared and bookmarked.   Entertaining…

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5 Great Lessons from Customer Service Mistakes

customer service

A cruise ship captain once said, “There’s always a weird person at your dinner table. If you’re sitting with several couples and you can’t figure out who the weird one is, chances are it’s you.”  The same can be true of customer service.  Every business is convinced they offer stellar service but if you can’t…

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How Easy Is It to Do Business with You?

It’s not uncommon to hear old timers (of any age) complain that young people don’t have it as hard as they did. It’s a common lament that younger generations are not as battle worn as the Silent Generation.  Whether that is true or not remains to be seen.  But the one thing that is true is that…

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The Largest Unused Advantage Small Businesses Have Over Box Stores 

Some days it feels hard to compete with the loss leaders that big box stores employ, the operating hours they’re able to keep, the programs, their ad budget, their marketing…the list goes on. But small businesses do have an advantage box stores don’t and it’s one that’s rarely used.  Small businesses have a community connection.…

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Do You Have These 10 Things on Your Business Website? You Should.

If you’re a small business, you probably bootstrapped your website content, picking it up here and there, copying what you like from other sites (hopefully not word for word), and adding as you go. That’s the way most small businesspeople do it unless you were lucky enough to know someone who could do it for…

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5 Changes to Make to Your LinkedIn Profile Today

Too many people think LinkedIn is solely for finding a job. Since small business owners have jobs, they often overlook the site’s potential. LinkedIn has 722 million users of the site with 310 million active monthly users (2021). Over 31% of users are based in the U.S. If you want to improve your personal brand…

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20 Ways to Celebrate National Holidays for Your Business

On Friday, when the idea for this blog post was born, it was not only National Empanada Day, it was also National Zoo Lovers Day. You may have also noticed on social media that people celebrated Siblings Day this weekend as well. All in, there are 257 national holidays in April alone. It’s hard to…

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