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© Can Stock Photo Inc. / philipimage  Selfies are no longer the domain of duck-faced teenaged girls. (That’s not an insult. It’s a description. Google it.) They’re just as popular among adults and businesses. Selfies are a way of showing customers and potential customers a “behind the scenes” look at your business. They also are an effective…

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Even with all the changes in technology, the increase in the popularity of videos and podcasts, and the growing disinterest in reading (for some), blogs still have a place in business. If you’re not using a business blog in the following ways, you’re not making the most of what it can be doing for you and…

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Brownie Wise (the saleswoman behind the success of Tupperware) said, “If you want to build a business, build the people.” This is incredibly important but now more than ever. With the hiring shortage going on, you must do something to make your business stand out and helping potential employees understand they can have a career…

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How good is your business blog? Here are a few tips to make it even better. It’s simple. A business blog should do three things for your business:   prove to Google you are a legitimate business website with good content (which will happen when it’s shared).  present a more human side of your business, helping your audience connect…

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Starting a new business can be challenging, but it can be even more difficult if you are new to the community. In large cities with transient populations being the “new business (or business owner) on the block” is a designation that doesn’t last long but in a smaller, tighter-knit community it can feel like it…

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Do you have dreams about owning your own business or becoming part of the gig economy? Making your own hours? Working from wherever you want?  Then you’re not alone.  There are an estimated 582 million entrepreneurs (about 775,000 of them in the US) already working for themselves. And that number is growing. According to Guidant…

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Making ends meet is top of mind for a lot of business owners and employees these days. Many one-person businesses are straining to meet demand and now it’s become more difficult to hire. Whether you are the boss and the only employee or you’re running a skeleton staff of you and a lone employee, the following tips…

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The scene is a common one these days. Lines of people waiting to pay in a restaurant, retail establishment, or grocery store. Tempers flare. Customers yell at staff and wonder why there’s only one person checking people out. Your staff thinks, “Who needs this?” and they’re not wrong. They feel overworked and underappreciated. Customers are…

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While we summer is quickly approaching, it’s not too late to do some spring cleaning with your data. A nice clean email list can help you make the most of your ecommerce and increase summer sales. No better time than the present. 4 Ways to Spruce Up Your Digital Marketing for Increased Sales Customer data…

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If you were paying attention this week, you undoubtedly heard about the “gas crisis” where a cyberattack crippled a major pipeline. As if that wasn’t bad enough, consumers across the country panicked, running to the gas station to fill up whatever container they had, creating a gas shortage that was reminiscent of the toilet paper…

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