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Our Population Is Getting Older. Is Your Marketing Holding Up?

It’s predicted that by 2040, 80.8 million residents of the US will be over the age of 65 (currently, we’re at 47 million). That’s more than double the number in 2000. While we can wring our hands all day worrying about things like social security and healthcare as the population ages, an older demographic can…

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Improve Your Business Reputation with the Alameda Chamber & Economic Alliance

The Chamber is often seen as a Better Business Bureau of sorts. People have confidence in using businesses that are members of the chamber. Chamber membership equates to business respectability (and stability) in many customers’ minds, which often means greater sales for business members.  Many people see chamber membership as a ringing endorsement of good…

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Gen Z Is Ditching the Traditional Search Engine. Is Your Business Ready?

While AI is a boon for anyone tasked with repetitive time sucking activities, it’s a nightmare for school administrators and educators. Kids everywhere (other than New York, where it’s illegal) are using chatbots to do their homework, write school scripts and projects, etc. And because of AI’s generative language use, plagiarism trackers are ineffectual. But…

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Make a Difference Through the Alameda Chamber & Economic Alliance

The Chamber offers volunteer opportunities, networking possibilities, help with marketing and so much more. Joining the Chamber is also a great way to make a difference in Alameda’s economic development and improving the quality of life for people in our community.  Have you ever heard Bruce Springsteen’s song “My Hometown”? The lyrics speak to what…

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Why Workforce Development Is a Big Deal for Alameda’s Small Businesses

If you think workforce development is just something big companies get behind, it’s time to rethink your stance. Here’s why: Many small and medium-sized business owners think workforce development isn’t their concern. But are large businesses the only ones thinking about the types of employees they need for the future? Unless you are a business…

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How to Volunteer Your Way to a Better Job with the Chamber  

Are you ready to switch careers? Do you want to show you have the skills for a new position that’s not obvious in your current position? Volunteering can open many doors. Here’s how to make the most of volunteering for career growth. Job competition for positions at employers of choice is tough and a lot…

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4 Ways Copycatting Can Help You Build a Following on Social Media

Building a following on your desired platform on social media requires a bit of luck but there are some things you can do to help that luck (and other users) find your profile. But sadly, those things probably don’t have a lot to do with your business. 4 Ways Copycatting Can Build a Following on…

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5 Ways Alameda Chamber Membership Can Help You Build Your Network

It’s always been who you know. And the importance of contacts to your business is invaluable. This article will show you five ways the Alameda Chamber & Economic Alliance can help make you a better networker and increase the size of your network. Networking opportunities are everywhere. Networking is critical to landing a job, learning…

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Small Business Owners: It’s Time to Think Big

It’s Small Business Week and we want to challenge all small business owners to shed their idea that they are a “small business” and go for the gusto this year! Small Business Owners: It’s Time to Think Big As a small business owner, it’s easy to get bogged down in the day-to-day operations of your…

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How AI is Revolutionizing Search Engine Optimization for Small Businesses

Periodically, the Search Engine Optimization (SEO) gurus come out and tell everyone some <insert noun> is changing SEO forever. Add that to the nearly constant adjustments search engines are making to their algorithms and hitting the moving target of organic ranking success becomes as impossible as winning a giant stuffy at a carnival. Sure, you…

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