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Worst Marketing Content Advice That Most Businesses Follow

It’s easy to follow the crowd and when it comes to marketing and content creation, there are a lot of people out there giving advice. But creating content for business is different than a fifteen-year-old trying to get more followers or be labeled as an influencer on social media. Are you making these common mistakes…

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5 Advantages Small Businesses Have Over Their Large Counterparts

David and Goliath is a great story. But too often, when it comes to small business, the story doesn’t have the same triumphant ending. Over the years, we’ve seen indie bookstores go out of business thanks to online offerings. The small local grocers of our youth have closed up shop. It sometimes feels impossible to…

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President’s Message

It’s the Year of the Rabbit! For many, that means a predicted time of self-reflection. Whether you follow the messages of the Lunar New Year or not, this is good advice for businesses. While last year’s Year of the Tiger was one of action, this year is focused on assessment and measure for the intention…

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Is Your Business Voice Evident in These 5 Places?

Ever notice how parents know the sound of their child’s cry even when surrounded by groups of children or how a dog owner knows their pet’s bark? Those familiar sounds make us stop what we’re doing and pay attention to that loved one. The tone of their “voice” cuts through the noise and grabs our…

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What’s in Chamber Membership for You? Hint: it’s more than just a ribbon cutting

Years ago, businesspeople joined the chamber because it was expected. It was just something you did. These days membership isn’t automatic for most people but it’s still a valuable investment in your business. In addition to networking events and ribbon cuttings, the Alameda Chamber offers a lot of benefits–things you can’t do for yourself. Plus,…

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4 of the Most Effective Ways to Sell Your Product or Service

If you own a business, you probably spend a lot of time thinking of different ways you can sell your product or service. Maybe you’ve investigated neuro-marketing or tried one of these sales approaches. A hard, persuasive sell is next to impossible these days, isn’t it?   Relationships are incredibly important to brands, especially with social…

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3 Reasons to Join the Chamber in a Time of Economic Uncertainty

Times of economic uncertainty don’t drive anyone to look for new ways to spend money. But some investments in your business–even when you’re worried about cash flow–are worth the return. Without those necessities—be they software or services—you couldn’t operate. Chamber membership is one of those necessary business investments and here’s why: Uncertain Times Mean Unprecedented…

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Ten 2023 Trends Hand-picked for Small Business

Whether you sell food, things, or services, we’ve brought together a round-up of trends that you can incorporate into your business in 2023 for increased revenue and better market traction. Ten 2023 Trends for Small Business According to Architectural Digest, kitsch is in. From vacation rentals to home décor, over-the-top is just the beginning. Climatarianism is the new…

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Small Business Season Topics for Your Newsletter or Email Blast

It’s the last week of Small Business Season but you can still make a big impression. Email blasts/campaigns, texts, and newsletters (in addition to your social media posts) can help you get in front of your ideal customer and stay top of mind. But these marketing tools require content. If you need some fresh ideas,…

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How to Make Your Product or Service Indispensable

Unless you are extremely fortunate in your type of business, there’s a lot of tough competition out there. Your product or service must compete against a host of other businesses not just in your town but, potentially, across the globe. You’re also in competition with inaction or buying nothing at all.  If you haven’t analyzed…

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