Why Shop Local for the Holidays
Starting tomorrow, November 1, we are encouraging you to shop small for the holidays. This doesn’t mean we’re suggesting you boycott large retail businesses. We’re just asking that you think…
5 THINGS YOU DO THAT TURN CUSTOMERS OFF
One of the things marketing consultants and business coaches will tell you is to be yourself on social media and on your blog. Let your tone come through and allow…
Sprucing Up Your Website for the Holidays
Last week we covered how to get your brick-and-mortar business ready for the holidays. This week, it’s time to tackle your website for more holiday business. Most people research online…
What Your Business Marketing Could Learn from a Great First Date
Traditional advertising is losing its effectiveness. The average person has many ways to block it out from fast-forwarding through commercials to using pop-up blockers online. Most customers don’t want to…
How to Build Untiring Customer Loyalty
Customer loyalty is essential to strong sales. After all, it’s easier to get repeat sales than it is to convince a new consumer to buy from you. But customer loyalty…
Enticing the Holiday Customer
This week MasterCard announced its prediction that holiday spending by customers would increase by 7.1% over last year. This is good news for businesses that were thinking inflation may quell…
4 Ways to Take Your Business to the Next Level
Two friends gathered on a porch after a long day’s work. The one friend’s old dog came to join them. The hound circled the area a few times and laid…
Now Is the Perfect Time to Tell Your Business Story
Telling your business story is a compelling way to get your audience more invested in you and to help build know, like, and trust. But your business story shouldn’t be…
5 Ways to Jumpstart Your Creativity for Big Wins in Business
Creativity in your business can help you capitalize on opportunities. It helps you see connections, where others see none. It also aids in presenting unique ideas, thinking of new revenue…
Is It Time to Join Forces with Another Business?
Are you old enough to remember the super heroes called the Wonder Twins? They would join forces and utter those magical words “Wonder Twin powers activate!” Sure, there were often…