What Does Emotional Intelligence Have to do with Business?
Do you feel competent in your business but have trouble building a loyal following? Do you hire capable employees but wonder why they never stick around? Then you (or your…
President’s Message
While summer isn’t officially over on the calendar, most people use Labor Day as the unofficial end of the season. Students are back in school, many pools are closed, and…
Your Employees Are Likely Part of the Gig Economy and That’s a Good Thing
COVID forced many employees to work from home, whether they wanted to or not. As recovery continues employee and employers are deciding between their preferred work location. Many employees chose…
Using Existing Facebook Groups to Grow Your Business
Alameda has several Facebook groups that have formed around living, working, and/or playing in our Island community. Some are private and you’ll need to request to join. Others are public.…
Stop Procrastinating Tomorrow
The title of this article is meant to be funny, but procrastination isn’t a laughing matter. In fact, procrastination can be severely impacting your business. It can affect sales, revenue,…
What’s Your Biggest Marketing Challenge?
When a business operator finally decides they need someone focused on their marketing, and they resolve to hire for the position, it usually goes something like this: “This position will…
Don’t Waste Your Time on Content Marketing
If you’ve ignored the most popular trend in marketing over the past decade, you may not know anything about content marketing. Maybe you’re just sharing content you love or constantly…
President’s Message
Tomorrow is Update Your Profile Bio Day. While this certainly seems like one of the less consequential days of observance, it does serve as an important reminder for business to…
Implementing a Customer Loyalty Program
According to research compiled by Zippia this year, “Companies have a 60-70% chance of selling to an existing customer vs. a 5-20% chance of selling to a new customer.” Even if you…
Are You Ready for These Three Workplace Trends?
Workplace trends come and go like snack carts. Yet these trends are positioned to revolutionize the way we work because they are just so darn appealing to most employees. But…