TikTok Basics for Business
Is your business on TikTok? Maybe you’re just figuring out video and livestreaming and you have written off TikTok as a site for kids. While you aren’t wrong about that…
GIVE PROSPECTS SOMETHING TO CRAVE: VANILLA ISN’T IT
You can satisfy most people by serving up plain vanilla – doesn’t matter if we’re talking dessert or using the term to describe something that’s ho-hum. Very few people will…
3 Creative Ways to Become Top of Mind
Do you want people to think about your business before all others? Of course, you do. The first step to patronizing your business is remembering it exists. Imagine you have…
Mastering the Emotional Draw for Your Business
People do business with those they know, like, and trust. Luckily, social media has opened up our ability to reach more people and build the types of relationships that will stay with potential…
4 Ways to Attack (and Attain) Your Business Goals
When you run your own business, you’re the person deciding on its direction. You’re in control of start dates and marketing promos. You must hold yourself back from the shiny…
3 Cheap Marketing Ideas for Businesses on a Budget
Marketing can be one of your largest business expenses, particularly if your business is unknown and you’re just starting off. If your business has a storefront on a well-traveled street here…
What Customers Want Post-Pandemic
The results of a recent survey commissioned by GoDaddy and conducted by OnePoll of 2,000 Americans and what they want from small business going forward, shouldn’t surprise business owners. But…
President’s Message
The employee shortage has been on my mind this week. It’s funny, when the pandemic first hit we worried about businesses shuttering because no one would have the money to…
New Year, New You, New Biz: Find Your Motivation in 2022
The end of the year is a time to look back and assess. While many people enjoy the nostalgia and reminiscing that occurs at this time of year, it can…
5 Cheap, Yet Effective, Ways to Start Using Video in Your Business
Many business owners think about using video, but they don’t know where to start. They worry it will be costly and require a lot of expensive equipment or they feel “dumb” on…