Small Business Season: keeping the sales momentum going
If you participated in small business season—a push to support small businesses during the holidays—we hope you experienced a significant uptick in sales. If you did, you may be wishing…
The Key to Employee Engagement is You
Would you trust the care of your most beloved loved one to someone who didn’t like you very much? If you have disengaged employees you might be doing just that. It is impossible…
Ramp Up Your Email Subject Lines for Small Business Season
There’s one more week left before Christmas, and it’s one of the busiest shopping weeks all year. Sure Black Friday and the Saturday before Christmas are the busiest days (spots…
President’s Message December 14th
As I write this and gaze at the calendar–yes, I still use a paper calendar and an e-calendar–I can’t believe how quickly this year has flown. It certainly was not…
4 Things You Must Be Watching During Small Business Season
We’re down to the last two weeks before Christmas with some of the biggest shopping days of the season still ahead of us. Since every sale can help your future…
Cross Promotion Opportunities for a Stronger Small Business Season
This holiday season, we are supporting shop small. We want to celebrate the uniqueness of small business as well as the treasures and exquisite services that can be found in…
Is Your Business a Carmaker or a Carriage Maker?
Henry Ford didn’t invent the automobile. He didn’t invent the assembly line either, but he found a way to use the technology to place cars in the hands of a large percentage of the…
Small Business Season’s Secret Weapon: Email
Okay, so this might not be a “secret” weapon, but email marketing can help extend the push to shop small that began on Small Business Saturday. These types of gentle…
Are You Too Busy for Business? Improve Productivity with This Quick Tip.
Have you ever heard the saying, “If you need something done, give it to a busy person.”? While that may work for errands, many business owners are finding they’re too busy…
How to Create a Content Calendar and Why You Should
How many social networks is your business active on? What’s your blog posting schedule? How do the topics you cover on both relate to your newsletters and email campaigns? Wait. What? While…