The Halo Effect: a Cheap and Easy Way to Improve Your Branding
Have you ever heard the phrase, “You are the company you keep?” It has good and bad ramifications, doesn’t it? It’s often applied to young people and their friends. But…
Why Your Parents Were Right About Chamber Membership
Okay, so maybe your parents never told you anything about chamber memberships but we’re sure between one of your parents you learned the following lessons. And you might be surprised…
Grow Your Business Socially
Did your parents ever say, “Monkey see, monkey do.”? Perhaps you were trying to win an argument by telling them how you’re the only person not allowed to do something,…
Unlocking LinkedIn’s Potential for Business Growth
Do you think of LinkedIn as a platform solely for job seekers? While the world’s largest professional network is widely recognized as a platform for job candidates and recruiters to…
Do You Have a “Johnny the Bagger” Customer Experience Story?
People talk about customer experience all the time and they tell stories of big productions by national companies. But you don’t have to have a big budget to make a…
Stop Chasing “Squirrels”
Have you ever seen the movie Up? In it, there’s a scene where a talking dog (he has a collar that translates his thoughts) is explaining his voice, only to…
You’re Out More Than the Cost of Dues If You’re Not Using Your Chamber Membership
It’s obvious to mention that you’re losing money if you’re not using your chamber membership, but it’s more than just being out the membership dues. If you’re not using your…
Is Threads Right for Your Business
If you’re on Instagram, the answer is probably. And it’s easy to do. Facebook err…Meta does it again. We have yet another social media platform to consider. Usually when advising…
5 Ways the Alameda Chamber Can Make Your Professional Life Easier
We’re all so busy these days. That’s part of the reason life hacks are so popular. But did you know one of the best professional life hacks is chamber membership?…
The Power of Personalization
If this article had been written in the 1990s, it would have meant something very different. Back then, personalization meant mail merges. The fact we could personalize communication to include…