How to Find a Complementary Business to Help Yours Grow
If you’re a small- to medium-sized business that is trying to carve out a place for itself in a competitive market, you want to differentiate yourself from the competition. One…
Worksheet for Telling Your Business Story
Every business story is different so we can’t write it for you, but this business story worksheet will help you put together the pieces that are critical to your storytelling.…
4 Blogging Ideas for People Who Hate to Write
By now you’ve probably heard how important having a blog is for your business. People buy from people they know, like, and trust. A blog is a perfect way to…
You’re Not Just Telling a Story, You’re Sharing Your Business Culture
When you tell your business story, you’re not JUST telling the story of how your business began. It’s not a cute couple of paragraphs on the About Page. A business…
5 Steps to Entering a New Market in 2023
COVID realigned services and offerings for many of us. Whether we wanted to or not, we had to pivot. Then we faced a workforce shortage. Again, more realignment. Now, we…
5 Essential Things When Crafting Your Business Story
One of the most common hang-ups businesses have in crafting their story (besides never having enough time, right?) is the term story. It’s easy to think telling your story is all…
Tools for Being a Better Listener When Your Customers Aren’t in the Room
Most of the time being a better listener means closing your mouth and not thinking about what you will say next. But the real listening help most small business owners…
Good Customer Service Stinks
Good customer service isn’t good enough and you might not even have that. Back in the early 90s, Patty Smyth and Don Henley recorded a song called “Sometimes Love Just…
20 Ideal Places to Steal Content Ideas
Kirsty Daniels wrote in an article that appeared on HubSpot, “the top three goals marketers achieve through successful content marketing are generating brand awareness, building credibility and trust, and educating audiences.” Great reasons…
Worst Marketing Content Advice That Most Businesses Follow
It’s easy to follow the crowd and when it comes to marketing and content creation, there are a lot of people out there giving advice. But creating content for business…