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7 Tips for Improving Your Local Search Ranking

Most businesses want to improve their search engine optimization (SEO), even if they don’t know they do. Because better SEO means more customers at less cost, and almost everyone wants more customers. But how you improve your organic reach on a global scale is very different from how you do it on a local level.   While the…

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13 Important Things You Need to Hear as a Business Owner

Our metal has certainly been tested this year. Many are fatigued and stressed juggling responsibilities, worries, and fear like they were part of the job description.  But this is not sustainable.  You may feel crushed by the weight of the world right now. Maybe your friends and family don’t quite understand what you’re going through…

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How to Get More Reviews for Your Business

This title is a misleading. It’s easy to get more reviews you just have to stink at what you do. People are always more apt to give a negative review than a positive one. But those aren’t the kind of business reviews you want. You want more positive reviews. To achieve this, you have to…

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Free (or nearly so) Training for Your Employees

Brownie Wise (the saleswoman behind the success of Tupperware) said, “If you want to build a business, build the people.” This is incredibly important but now more than ever. With the hiring shortage going on, you must do something to make your business stand out and helping potential employees understand they can have a career…

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Better Business Blogging Made Simple

How good is your business blog? Here are a few tips to make it even better. It’s simple. A business blog should do three things for your business:   prove to Google you are a legitimate business website with good content (which will happen when it’s shared).  present a more human side of your business, helping your audience connect…

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25 Marketing Questions You Need to Ask Yourself Today

Hope seems to be a big word these days. It’s taken the place of pivot. People are hopeful about recovery. People are hopeful about things returning to normal in the foreseeable future. And people are hopeful they can soon travel and visit loved ones they haven’t seen for a while. If recovery is right around the…

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25 Ways to Become a “Fun” Business

transforming your business into a fun business

Do you want to appeal to a younger demographic? Want to get people talking about you? Maybe you want to attract an ultra-cool influencer or celebrity customer? If you do, rebranding and becoming a “fun” business may be just the way to get more attention and a more loyal fanbase. There are many serious reasons…

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3 Marketing Mistakes to Avoid as We Move Toward Recovery

News stations are finally embracing the word that COVID numbers are going down and vaccine administrations are going up. That’s allowing most of us to begin to see the light at the end of the pandemic tunnel. If you have weathered the storm so far, you know your business is not completely in the clear.…

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Reach Last-minute Shoppers with These 4 COVID Precautions

We are only a handful of days away from Christmas. And while it may feel like the holiday season revenue has already been decided with everyone from the post office to mail-order businesses saying there’s no way they can meet Christmas deadlines, now is the time that local small businesses can shine. If this holiday season…

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3 Small Business Lessons to Learn During COVID

This has certainly been a weird year. As of this writing, we’re preparing for another round of sheltering in place. As we begin to adjust to our new reality, there are some things you could be doing in your business that may help you out in the post-COVID time. We can’t say it will ever be…

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