Posts Tagged ‘business resources’
What’s in Chamber Membership for You? Hint: it’s more than just a ribbon cutting
Years ago, businesspeople joined the chamber because it was expected. It was just something you did. These days membership isn’t automatic for most people but it’s still a valuable investment in your business. In addition to networking events and ribbon cuttings, the Alameda Chamber offers a lot of benefits–things you can’t do for yourself. Plus,…
Read More4 of the Most Effective Ways to Sell Your Product or Service
If you own a business, you probably spend a lot of time thinking of different ways you can sell your product or service. Maybe you’ve investigated neuro-marketing or tried one of these sales approaches. A hard, persuasive sell is next to impossible these days, isn’t it? Relationships are incredibly important to brands, especially with social…
Read MorePresident’s Message
While summer isn’t officially over on the calendar, most people use Labor Day as the unofficial end of the season. Students are back in school, many pools are closed, and people are no longer planning summer getaways. Focus shifts onto the upcoming series of holidays, fall, and year-end. If you own a business, you’re likely…
Read More7 Tips for Improving Your Local Search Ranking
Most businesses want to improve their search engine optimization (SEO). Doing so means more customers at less cost, and almost everyone wants more customers and doesn’t want to pay a lot to acquire them. But how you improve your organic reach on a global scale is very different from how you do it on a…
Read MoreAre You a Neurodiverse-friendly Business?
What does it take to win a Most Loved Workplace or Best Place to Work award? Strangely enough, it’s no longer just higher than average salaries and good benefits. It’s also not a Foosball table. Employees (and customers) want more. While many businesses are launching diversity initiatives, there’s one area of diversity you may not…
Read MoreThe 1 Business Change You Can Make for Big Results
At the risk of sounding like an infomercial, if you make one business change this year you’ll open up a new door to an even greater level of success. It’s a very simple concept. You don’t have to go get an MBA or Master’s in marketing. You simply have to refocus your offerings from you…
Read MoreDo You Have These 10 Things on Your Business Website? You Should.
If you’re a small business, you probably bootstrapped your website content, picking it up here and there, copying what you like from other sites (hopefully not word for word), and adding as you go. That’s the way most small businesspeople do it unless you were lucky enough to know someone who could do it for…
Read MoreLetter from the President
When I introduce myself to non-members of the chamber, I realize how many misconceptions there are about what Chambers do. Some people think we are a government agency. Others assume we are a philanthropic social group like a Rotary or Elks Club. While we work with all levels of government to help ensure the voice…
Read MoreSmall Business Season: keeping the sales momentum going
If you participated in small business season—a push to support small businesses during the holidays—we hope you experienced a significant uptick in sales. If you did, you may be wishing that this kind of support, caring, and increased sales could continue throughout the year. It can. You just need to leverage the momentum you already…
Read MorePresident’s Message December 14th
As I write this and gaze at the calendar–yes, I still use a paper calendar and an e-calendar–I can’t believe how quickly this year has flown. It certainly was not the cure all we anticipated but it also helped pave the way to recovery, which is an ongoing activity. At the end of last year,…
Read More