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Worksheet for Telling Your Business Story

Every business story is different so we can’t write it for you, but this business story worksheet will help you put together the pieces that are critical to your storytelling. 1.    What’s Your Theme? Check your business plan. Read over your mission or vision statement. What’s the overall thing you’re working on or want to be…

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You’re Not Just Telling a Story, You’re Sharing Your Business Culture 

When you tell your business story, you’re not JUST telling the story of how your business began. It’s not a cute couple of paragraphs on the About Page. A business story is so much more than that. The story is an illustration of who/what the business is and should reflect what’s important to you as…

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5 Essential Things When Crafting Your Business Story

One of the most common hang-ups businesses have in crafting their story (besides never having enough time, right?) is the term story. It’s easy to think telling your story is all about you. But you’re telling a story for a business purpose to help people connect with and remember you. You’re not trying to reach the best-seller list.…

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Now Is the Perfect Time to Tell Your Business Story

Telling your business story is a compelling way to get your audience more invested in you and to help build know, like, and trust. But your business story shouldn’t be a dry About Us page filled with dates you first opened and how many locations you’ve been through over the course of your business history. …

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5 Types of Effective Storytelling for Your Business

Do you watch America’s Got Talent? Or how about American Idol? The Olympics? The MLB All-star Game? These competitions all have something in common. They tell stories. If you watch them, none of them are solid, hours upon hours of broadcasted competition. Mixed in with commercials and the performances, the producers choose to interlace storytelling…

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