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Many of us have spent this year concerned over the health of our businesses or those in Alameda. And while it’s easy to assume you know the indicators of a healthy business–a good balance sheet–it’s not the only thing you should be looking at. In today’s world a quick decision from a leader can radically…

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transforming your business into a fun business

Do you want to appeal to a younger demographic? Want to get people talking about you? Maybe you want to attract an ultra-cool influencer or celebrity customer? If you do, rebranding and becoming a “fun” business may be just the way to get more attention and a more loyal fanbase. There are many serious reasons…

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Your current clients/customers are likely an untapped resource of additional revenue. After all, it is much easier to sell to someone who already likes you than it is to win over a new person.  But there’s a lot of competition out there.  There’s a saying in the restaurant industry that a diner who described their…

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A few years ago, a trend came on the scene that changed how businesses interact with their customers. Business people began recognizing the importance of the customer experience and customizing their offerings to what customers wanted. That was a great thing. But what came out of it that was not so great were surveys. Of…

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Concern over the holiday shopping season is one that’s looming large on most business owners’ minds.  Will it be a good one? Can it be so good that it makes up for a disappointing spring and summer? If you’re concerned about these things, you’re not alone. And there are actions you can take–even if you don’t…

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Business planning during COVID is exhausting. As soon as you come up with an idea or a situation where you can pivot to better serve your customers, the environment changes. If only you had an understanding of what would happen in the future. But you can get more visibility into the future. Here’s how you…

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starting a business in Alameda

“I want to go into business.”   At the Alameda Chamber of Commerce, we love hearing this phrase. There is no better feeling than when someone wants to invest in our community. While the barrier to entry has been reduced significantly in so many industries, there are still some things you should know about starting a business. Here’s some…

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One of the most obvious ways to boost revenue in your business is to increase sales. But during our current pandemic, how do you make that happen? It’s easier than you think and you don’t even need a huge budget to get it done. 10 Ways You Can Start Increasing Sales Today   1. Get a…

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