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© Can Stock Photo Inc. / philipimage  Selfies are no longer the domain of duck-faced teenaged girls. (That’s not an insult. It’s a description. Google it.) They’re just as popular among adults and businesses. Selfies are a way of showing customers and potential customers a “behind the scenes” look at your business. They also are an effective…

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Do you watch America’s Got Talent? Or how about American Idol? The Olympics? The MLB All-star Game? These competitions all have something in common. They tell stories. If you watch them, none of them are solid, hours upon hours of broadcasted competition. Mixed in with commercials and the performances, the producers choose to interlace storytelling…

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As business people we sometimes envy those marketers who have ”sexy” brands to market, brands that appeal to customers on an emotional level. Brands like Harley Davidson and the Parisian Tourism Bureau seem to have it made because their product/service screams sexy. What about those of us who have decidedly less heart-thumping, albeit needed, products?  How do you get people excited about plumbing, for instance? …

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Summers are usually pretty hard for working parents. From figuring out childcare to having the patience to take everyone on a vacation, parents need resources. It’s especially hard after this past year with so many of them (working moms especially) having to act as teachers too. Summer is no picnic either. A 2019 study conducted…

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tell your business story

Most businesses understand the importance of an effective About Us page on their website. Customers want to do business with people they know, like, and trust, and telling your story is a good way to do that. The About Page has the potential to become one of the most heavily visited pages on your website. And…

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According to SmallBizTrends.com, “The first set of holiday data and analytics from Adobe reveals online spending is set to increase by 33% in 2020 over 2019.” It’s also likely that this trend of increasing online sales will continue as we enter into 2021 and if the pandemic numbers keep increasing. People won’t stop shopping, but…

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By now you probably know pictures are great conversation starters and receive a lot of shares. They are a great marketing tool for your business. But there are some business selfies that get better traction than others. Here’s our list. Selfies are no longer the domain of duck-faced teenaged girls. (Remember that trend?) They’re popular…

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