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Is Your Business Voice Evident in These 5 Places?

Ever notice how parents know the sound of their child’s cry even when surrounded by groups of children or how a dog owner knows their pet’s bark? Those familiar sounds make us stop what we’re doing and pay attention to that loved one. The tone of their “voice” cuts through the noise and grabs our…

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Small Business Season Topics for Your Newsletter or Email Blast

It’s the last week of Small Business Season but you can still make a big impression. Email blasts/campaigns, texts, and newsletters (in addition to your social media posts) can help you get in front of your ideal customer and stay top of mind. But these marketing tools require content. If you need some fresh ideas,…

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3 Storytelling Tips for Marketing a Boring Product/Service at the Holidays

We’re not here to call your baby ugly. But let’s face it, if you’re reading this article, you must think your product or service isn’t the sexiest, easiest to market. But that doesn’t mean there isn’t good potential. Storytelling can help enliven even the most common products. Through these marketing suggestions, you can finish the…

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25 Engaging Holiday Content Ideas

According to GE Capital Retail Bank, 81% of shoppers visit an online store or conduct research prior to purchasing. So, chances are if you have a website it will be getting some traction, especially this holiday season. That means you need incredible content. You want content that informs your ideal customer on the things they…

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Now Is the Perfect Time to Tell Your Business Story

Telling your business story is a compelling way to get your audience more invested in you and to help build know, like, and trust. But your business story shouldn’t be a dry About Us page filled with dates you first opened and how many locations you’ve been through over the course of your business history. …

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Labor Day Ideas for Your Business

Labor Day is fast approaching. This unofficial end of summer is largely ignored by businesses partly because a holiday surrounding working doesn’t seem like much fun. However, you can use this day for more than planning a backyard BBQ or trip to the beach. Here are some engaging social media and activity ideas that you…

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50 Awesome Blog Topics for Your Business

Valuable content is one of the most important components of your business marketing strategy. Without it, it’s very difficult to build an audience and stand out from the competition. But constantly feeding the content machine can be draining and exhausting. Here are 50 topics (and ideas) to help your business provide valuable information for your…

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WANT THEM TO WANT YOU? 3 TIPS ON DRIVING CUSTOMER ACTION 

Every living thing needs something in order to continue its existence – for humans, that’s food and shelter. Even if you are in the business of providing one of those very basic needs, a person doesn’t need your product. They need a form of what you offer. Could be yours; could be the other guy’s.…

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5 Cheap, Yet Effective, Ways to Start Using Video in Your Business 

Many business owners think about using video but they don’t know where to start. They worry it will be costly and require a lot of expensive equipment.  Or, more likely, they hate the idea of seeing themselves on camera. While there’s only so much we can do about that, we can help you understand the…

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4 Fun Crowdsourcing Ideas for Your Business

When people participate in something, they feel a sense of ownership and responsibility to see it succeed. That’s one of the reasons why it’s a good strategy to involve customers, and potential customers, in crowdsourcing parts of your business.  Ever notice all the food manufacturing companies that run contests to help them pick the next…

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