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Now Is the Perfect Time to Tell Your Business Story

Telling your business story is a compelling way to get your audience more invested in you and to help build know, like, and trust. But your business story shouldn’t be a dry About Us page filled with dates you first opened and how many locations you’ve been through over the course of your business history. …

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Labor Day Ideas for Your Business

Labor Day is fast approaching. This unofficial end of summer is largely ignored by businesses partly because a holiday surrounding working doesn’t seem like much fun. However, you can use this day for more than planning a backyard BBQ or trip to the beach. Here are some engaging social media and activity ideas that you…

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50 Awesome Blog Topics for Your Business

Valuable content is one of the most important components of your business marketing strategy. Without it, it’s very difficult to build an audience and stand out from the competition. But constantly feeding the content machine can be draining and exhausting. Here are 50 topics (and ideas) to help your business provide valuable information for your…

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WANT THEM TO WANT YOU? 3 TIPS ON DRIVING CUSTOMER ACTION 

Every living thing needs something in order to continue its existence – for humans, that’s food and shelter. Even if you are in the business of providing one of those very basic needs, a person doesn’t need your product. They need a form of what you offer. Could be yours; could be the other guy’s.…

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5 Cheap, Yet Effective, Ways to Start Using Video in Your Business 

Many business owners think about using video but they don’t know where to start. They worry it will be costly and require a lot of expensive equipment.  Or, more likely, they hate the idea of seeing themselves on camera. While there’s only so much we can do about that, we can help you understand the…

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4 Fun Crowdsourcing Ideas for Your Business

When people participate in something, they feel a sense of ownership and responsibility to see it succeed. That’s one of the reasons why it’s a good strategy to involve customers, and potential customers, in crowdsourcing parts of your business.  Ever notice all the food manufacturing companies that run contests to help them pick the next…

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4 of the Most Effective Ways to Sell Your Product/Service

If you own a business, you probably spend a lot of time thinking of different ways you can sell your product or service. Maybe you’ve investigated neuro-marketing or tried one of these sales approaches. A hard, persuasive sell is getting more difficult these days, isn’t it?   Relationships are becoming incredibly important to brands, especially with…

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3 Blogging Hacks for Non-writers

By now you’ve probably heard how important blogging is for your business. People buy from people they know, like, and trust. A blog is the perfect way to help people get to know you. But it also serves as a resource for people who are looking for your expertise.  It helps with SEO and serves as…

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How Inspiration Can Improve Your Business Marketing 

Content creators will tell you the key to great content is to create pieces that are educational, entertaining, or inspiring. Educational content is extremely needed even with the plethora of content on the internet. A good meaty piece will keep people from having to do additional research. Often it will get shared and bookmarked.   Entertaining…

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3 Pieces of Content Every Business Needs 

Content marketing provides the kind of quality content your audience is looking for. Marketers in today’s business climate must yield to the interests of their customers to be successful in the same way that party planners who want people on the dance floor must select music the vast majority of people in attendance will find…

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