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3 Pieces of Content Every Business Needs 

Content marketing provides the kind of quality content your audience is looking for. Marketers in today’s business climate must yield to the interests of their customers to be successful in the same way that party planners who want people on the dance floor must select music the vast majority of people in attendance will find…

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27 Engaging Ways to Use Mother’s Day in Your Marketing

Mother’s Day is an ideal way to honor the women in your life who have helped you become the person you are today. In recent years, it has moved past the celebration of (just) one’s own mother and encompassed grandmothers, women we think of as second mothers, mother-in-laws, fur moms, best friends, and even female…

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Do You Have These 10 Things on Your Business Website? You Should.

If you’re a small business, you probably bootstrapped your website content, picking it up here and there, copying what you like from other sites (hopefully not word for word), and adding as you go. That’s the way most small businesspeople do it unless you were lucky enough to know someone who could do it for…

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20 Ways to Celebrate National Holidays for Your Business

On Friday, when the idea for this blog post was born, it was not only National Empanada Day, it was also National Zoo Lovers Day. You may have also noticed on social media that people celebrated Siblings Day this weekend as well. All in, there are 257 national holidays in April alone. It’s hard to…

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20 Ways to Celebrate International Women’s Day

March 8, 2022, is International Women’s Day when the world celebrates the many contributions of women everywhere. If you’re not sure how to celebrate, we have some ideas for you and your business. But don’t feel like you need to make this happen in 24 hours. Some of these ideas are quick social media posts, while…

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8+ Ways to Use Repurposed Content for More Views

In order for your business to rank highly, Google expects quality content; quality as judged by your audience through shares and interaction. But creating good content takes time, time many business owners simply don’t have. Here are a few ideas on how you can use existing content to increase your content offerings with a minimal…

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Engagement = Content: Good for You and Your Audience

Whether you are a business or a nonprofit, operating in the public sector or the private one, serving businesses and organizations or serving individuals, established in your sector or just starting out, running an empire or “lone wolfing” it, your audience wants to get to know you better. In fact, they expect it. So, what…

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GIVE PROSPECTS SOMETHING TO CRAVE: VANILLA ISN’T IT

You can satisfy most people by serving up plain vanilla – doesn’t matter if we’re talking dessert or using the term to describe something that’s ho-hum. Very few people will protest against vanilla. It doesn’t rile feathers, cause massive write-in campaign, or become the topic of internet petitions. It also doesn’t bring in customers. It…

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50 AWESOME BLOG TOPICS FOR YOUR BUSINESS

Valuable content is one of the most important components of your business marketing strategy. Without it, it’s very difficult to build an audience and stand out from the competition. But constantly feeding the content machine can be draining and exhausting. And we don’t want that! Here are 50 topics (and ideas) to help your business provide valuable…

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Improve Your LinkedIn Profile with These 5 Quick Steps

Too many people think LinkedIn is solely for finding a job. Since small business owners have jobs, they often overlook the site’s potential. LinkedIn has 800 million users (according to its about page), an increase that more than doubled since 2015. If you want to improve your personal brand and your company’s visibility, this site is…

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