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Don’t Waste Your Time on Content Marketing

If you’ve ignored the most popular trend in marketing over the past decade, you may not know anything about content marketing. Maybe you’re just sharing content you love or constantly posting about your business. No one is engaging. No one is sharing your content. If that’s the case, the problem may be that you are…

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5 Ways to Level Up Your Small Business Marketing (and yes, it’s time)

If you’re interested in ways to reach more people, and you’re ready to start maximizing technology, it’s time to look at these business marketing solutions: List Building You need an email list. It’s the best way to stay in touch with your customers, nurture them into a sale, and then remind them to come back.…

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SEO Tips for People Who Don’t Speak Geek

SEO

Understanding every aspect of search engine optimization (SEO) is not unlike trying to have a conversation about the mysteries of the universe with a 3-year-old. Sometimes what is being said makes no logical sense whatsoever and then you catch these rare glimpses of unbelievable genius that you think you’re hallucinating. But with SEO and with…

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3 Pieces of Content Every Business Needs 

Content marketing provides the kind of quality content your audience is looking for. Marketers in today’s business climate must yield to the interests of their customers to be successful in the same way that party planners who want people on the dance floor must select music the vast majority of people in attendance will find…

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3 Things to Know About Freelancing Your Business’ Content Marketing

Google is an insatiable, content-devouring beast. If you are not feeding it regularly, it will quickly lose sight of your business, and move onto someone who will. The only way you’ll know you fell out of favor with this ravenous search engine – your rankings.  But how do you feed the beast AND run your…

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8+ Ways to Use Repurposed Content for More Views

In order for your business to rank highly, Google expects quality content; quality as judged by your audience through shares and interaction. But creating good content takes time, time many business owners simply don’t have. Here are a few ideas on how you can use existing content to increase your content offerings with a minimal…

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How Inspiring Content Can Improve Your Business Marketing

inspiring quote

Professional content creators will tell you the key to great content is to make it educational, entertaining, or inspiring. Educational content is extremely needed as a good meaty piece will keep people from having to do additional research. Often it will get shared and bookmarked for reference later.   Entertaining content brings some levity to our…

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4 Tips to Creating Viral Content for Your Business

viral content

Maybe you’ve heard the old saying, in order to win the lottery you first have to play. That’s about the extent to any advice someone can give you on how to win. Yes, there are superstitions out there and number theories, but in the end, the only way to guarantee you could win the lottery is by playing.   The same can be…

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The ROI in Giving Back as a Small Business Owner

COVID has caused a lot of people to see themselves as part of something larger. And for those of us looking, we’re able to find stories of community champions giving back. These people give unselfishly of their time and energy. You can too. You might even be surprised how doing so can be good for…

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