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How COVID Is Changing the State of Work

Are you ready to return to normal yet? If “normal” means life without COVID, we’re not that far away from herd immunity (and we just downgraded to orange tier the week of this writing!). But if your definition of normal is getting back to how things used to be before the pandemic, I’m afraid that…

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25 Marketing Questions You Need to Ask Yourself Today

Hope seems to be a big word these days. It’s taken the place of pivot. People are hopeful about recovery. People are hopeful about things returning to normal in the foreseeable future. And people are hopeful they can soon travel and visit loved ones they haven’t seen for a while. If recovery is right around the…

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4 New Year’s Resolutions for Your Small Business

This year has been a little more difficult to figure out new year’s resolutions. Part of that is because we’re all still reeling from the “lessons” we learned in 2020. Even the best prepared businesses lacked preparation for a global pandemic. Still, the new year is a great time to reexamine what you’ve been doing…

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3 Small Business Lessons to Learn During COVID

This has certainly been a weird year. As of this writing, we’re preparing for another round of sheltering in place. As we begin to adjust to our new reality, there are some things you could be doing in your business that may help you out in the post-COVID time. We can’t say it will ever be…

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How Will My Business Survive Another Lockdown?

The next couple of months will be telling ones. With a state-wide curfew going into effect, this article will give you some advice for overcoming potential slower business times. Ditch Your Space This advice may not make landlords happy, but there are some businesses that just don’t require storefronts anymore. One way to survive tough…

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8 Ways the Alameda Chamber Can Help You Through COVID-19

business assistance

2020 has been tough. When it all began, some of you likely believed it would be over by now but many businesses are still struggling. That’s why we want to call attention to the ways the Alameda Chamber of Commerce can provide assistance for business. Advocacy How many legislators and people in government do you…

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How to Create a Business Plan in Uncertain Times

Business planning during COVID is exhausting. As soon as you come up with an idea or a situation where you can pivot to better serve your customers, the environment changes. If only you had an understanding of what would happen in the future. But you can get more visibility into the future. Here’s how you…

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6 Things People Want in Businesses Operating During COVID

Six months into the COVID pandemic and we’re all still trying to figure out what’s going on. What is this COVID business? Should masks be required? Will kids be going back to school? Do we need goggles?  What we do know is that a lot of customers are concerned about their health and the health…

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Your Employees Still Need Mid-Year Reviews During COVID: Here’s How to Make Them a Critical Part of Business Success

Most employees think of reviews as the sand in their bathing suit. Sure, it comes with a benefit (a day at the beach or, in this case, a great job) but it can be incredibly annoying. Add in a global pandemic and you may be thinking it’s best to just skip them this year and…

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