Skip to content

Now Is the Perfect Time to Tell Your Business Story

Telling your business story is a compelling way to get your audience more invested in you and to help build know, like, and trust. But your business story shouldn’t be a dry About Us page filled with dates you first opened and how many locations you’ve been through over the course of your business history. …

Read More

7 Tips for Improving Your Local Search Ranking

Most businesses want to improve their search engine optimization (SEO). Doing so means more customers at less cost, and almost everyone wants more customers and doesn’t want to pay a lot to acquire them. But how you improve your organic reach on a global scale is very different from how you do it on a…

Read More

Labor Day Ideas for Your Business

Labor Day is fast approaching. This unofficial end of summer is largely ignored by businesses partly because a holiday surrounding working doesn’t seem like much fun. However, you can use this day for more than planning a backyard BBQ or trip to the beach. Here are some engaging social media and activity ideas that you…

Read More

3 Blogging Hacks for Non-writers

By now you’ve probably heard how important blogging is for your business. People buy from people they know, like, and trust. A blog is the perfect way to help people get to know you. But it also serves as a resource for people who are looking for your expertise.  It helps with SEO and serves as…

Read More

How Inspiration Can Improve Your Business Marketing 

Content creators will tell you the key to great content is to create pieces that are educational, entertaining, or inspiring. Educational content is extremely needed even with the plethora of content on the internet. A good meaty piece will keep people from having to do additional research. Often it will get shared and bookmarked.   Entertaining…

Read More

20 Ways to Celebrate National Holidays for Your Business

On Friday, when the idea for this blog post was born, it was not only National Empanada Day, it was also National Zoo Lovers Day. You may have also noticed on social media that people celebrated Siblings Day this weekend as well. All in, there are 257 national holidays in April alone. It’s hard to…

Read More

Why You Need to Grow Your Personal Brand (and It’s Not to Land a New Job)

Business owners are as guilty as they come. Because they have their own businesses they rarely see a reason to build out things like their LinkedIn profiles. “I’m not looking for a job.”, is a common response when asked why they don’t have a profile.   But in today’s uber-competitive business climate, where even mom and…

Read More

Mastering the Emotional Draw for Your Business

People do business with those they know, like, and trust. Luckily, social media has opened up our ability to reach more people and build the types of relationships that will stay with potential customers until they are ready to make a buying decision.   But if you’re merely going through the motions on social media and in your marketing, and…

Read More

Ramp Up Your Email Subject Lines for Small Business Season

There’s one more week left before Christmas, and it’s one of the busiest shopping weeks all year. Sure Black Friday and the Saturday before Christmas are the busiest days (spots 1 and 2 according to Sensormatic) but many of the other top 10 busiest shopping days in the U.S., are still on the horizon such as:  #3…

Read More