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3 Blogging Hacks for Non-writers

By now you’ve probably heard how important blogging is for your business. People buy from people they know, like, and trust. A blog is the perfect way to help people get to know you. But it also serves as a resource for people who are looking for your expertise.  It helps with SEO and serves as…

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How Inspiration Can Improve Your Business Marketing 

Content creators will tell you the key to great content is to create pieces that are educational, entertaining, or inspiring. Educational content is extremely needed even with the plethora of content on the internet. A good meaty piece will keep people from having to do additional research. Often it will get shared and bookmarked.   Entertaining…

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20 Ways to Celebrate National Holidays for Your Business

On Friday, when the idea for this blog post was born, it was not only National Empanada Day, it was also National Zoo Lovers Day. You may have also noticed on social media that people celebrated Siblings Day this weekend as well. All in, there are 257 national holidays in April alone. It’s hard to…

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Why You Need to Grow Your Personal Brand (and It’s Not to Land a New Job)

Business owners are as guilty as they come. Because they have their own businesses they rarely see a reason to build out things like their LinkedIn profiles. “I’m not looking for a job.”, is a common response when asked why they don’t have a profile.   But in today’s uber-competitive business climate, where even mom and…

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Mastering the Emotional Draw for Your Business

People do business with those they know, like, and trust. Luckily, social media has opened up our ability to reach more people and build the types of relationships that will stay with potential customers until they are ready to make a buying decision.   But if you’re merely going through the motions on social media and in your marketing, and…

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Ramp Up Your Email Subject Lines for Small Business Season

There’s one more week left before Christmas, and it’s one of the busiest shopping weeks all year. Sure Black Friday and the Saturday before Christmas are the busiest days (spots 1 and 2 according to Sensormatic) but many of the other top 10 busiest shopping days in the U.S., are still on the horizon such as:  #3…

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How to Create a Content Calendar and Why You Should

How many social networks is your business active on? What’s your blog posting schedule? How do the topics you cover on both relate to your newsletters and email campaigns?  Wait. What?  While that sounds like a lot, those are the basics of marketing in 2021. (I even left out a host of other forms of marketing and…

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6 Things You’ll Miss Out On If You Don’t Improve Your Business Content

miss out on in business

Google wants content.   You want customers.   Customers come through Google.   What does that tell you about content?   In order to get more customers you need great content.   Not great in your eyes but great (aka valuable) in the eyes of your prospective and current customers. Google can’t ask each of your customers what they think about your offerings so instead it looks at…

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How Inspiring Content Can Improve Your Business Marketing

inspiring quote

Professional content creators will tell you the key to great content is to make it educational, entertaining, or inspiring. Educational content is extremely needed as a good meaty piece will keep people from having to do additional research. Often it will get shared and bookmarked for reference later.   Entertaining content brings some levity to our…

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4 Tips to Creating Viral Content for Your Business

viral content

Maybe you’ve heard the old saying, in order to win the lottery you first have to play. That’s about the extent to any advice someone can give you on how to win. Yes, there are superstitions out there and number theories, but in the end, the only way to guarantee you could win the lottery is by playing.   The same can be…

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