Posts Tagged ‘creating content’
Improve Your Business Content with This Smart Content Marketing Tip
Content marketing has been around for a while now. It began when search engines like Google started ranking sites by—among other things—the quality of the business content as perceived by the audience. This caused many marketers to increase the quality of their content. But if you’re still wondering if you have the right kind of…
Read MoreThe Mutual Benefit of Content Marketing with the Chamber
As a business owner, you’ve undoubtedly heard of the importance of content marketing. But if not, here’s the short version of it. Content marketing is producing content on topics of interest to your customers, in a medium they enjoy, at a time that it is relevant (and useful) to them. If you’re hearing a lot…
Read More4 Ways Copycatting Can Help You Build a Following on Social Media
Building a following on your desired platform on social media requires a bit of luck but there are some things you can do to help that luck (and other users) find your profile. But sadly, those things probably don’t have a lot to do with your business. 4 Ways Copycatting Can Build a Following on…
Read MoreWorksheet for Telling Your Business Story
Every business story is different so we can’t write it for you, but this business story worksheet will help you put together the pieces that are critical to your storytelling. 1. What’s Your Theme? Check your business plan. Read over your mission or vision statement. What’s the overall thing you’re working on or want to be…
Read More4 Blogging Ideas for People Who Hate to Write
By now you’ve probably heard how important having a blog is for your business. People buy from people they know, like, and trust. A blog is a perfect way to help people get to know you. But it also serves as a resource for people who are looking for your expertise. Writing a congenial, informative,…
Read More5 Essential Things When Crafting Your Business Story
One of the most common hang-ups businesses have in crafting their story (besides never having enough time, right?) is the term story. It’s easy to think telling your story is all about you. But you’re telling a story for a business purpose to help people connect with and remember you. You’re not trying to reach the best-seller list.…
Read MoreIs Your Business Voice Evident in These 5 Places?
Ever notice how parents know the sound of their child’s cry even when surrounded by groups of children or how a dog owner knows their pet’s bark? Those familiar sounds make us stop what we’re doing and pay attention to that loved one. The tone of their “voice” cuts through the noise and grabs our…
Read MoreNow Is the Perfect Time to Tell Your Business Story
Telling your business story is a compelling way to get your audience more invested in you and to help build know, like, and trust. But your business story shouldn’t be a dry About Us page filled with dates you first opened and how many locations you’ve been through over the course of your business history. …
Read More7 Tips for Improving Your Local Search Ranking
Most businesses want to improve their search engine optimization (SEO). Doing so means more customers at less cost, and almost everyone wants more customers and doesn’t want to pay a lot to acquire them. But how you improve your organic reach on a global scale is very different from how you do it on a…
Read MoreLabor Day Ideas for Your Business
Labor Day is fast approaching. This unofficial end of summer is largely ignored by businesses partly because a holiday surrounding working doesn’t seem like much fun. However, you can use this day for more than planning a backyard BBQ or trip to the beach. Here are some engaging social media and activity ideas that you…
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