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How to Create a Content Calendar and Why You Should

How many social networks is your business active on? What’s your blog posting schedule? How do the topics you cover on both relate to your newsletters and email campaigns?  Wait. What?  While that sounds like a lot, those are the basics of marketing in 2021. (I even left out a host of other forms of marketing and…

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6 Things You’ll Miss Out On If You Don’t Improve Your Business Content

miss out on in business

Google wants content.   You want customers.   Customers come through Google.   What does that tell you about content?   In order to get more customers you need great content.   Not great in your eyes but great (aka valuable) in the eyes of your prospective and current customers. Google can’t ask each of your customers what they think about your offerings so instead it looks at…

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How Inspiring Content Can Improve Your Business Marketing

inspiring quote

Professional content creators will tell you the key to great content is to make it educational, entertaining, or inspiring. Educational content is extremely needed as a good meaty piece will keep people from having to do additional research. Often it will get shared and bookmarked for reference later.   Entertaining content brings some levity to our…

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4 Tips to Creating Viral Content for Your Business

viral content

Maybe you’ve heard the old saying, in order to win the lottery you first have to play. That’s about the extent to any advice someone can give you on how to win. Yes, there are superstitions out there and number theories, but in the end, the only way to guarantee you could win the lottery is by playing.   The same can be…

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10 Social Media Actions to Stop Immediately

Social media is about building relationships and allowing your customers, and potential customers, to get to know you better as you get to know them (and their preferences) better as well. But if you’re doing these 10 things, chances are you’re not only chipping away at any relationship-building potential but you’re also hurting your own efficiency.   Spreading Yourself…

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Targeting Your Ideal Customer

No matter what your hobby, there are tools of the trade. If you fish, you match the type of bait you use to the kind of fish you want to land. For knitters, there are specific needles to use for different kinds of stitches and patterns. Golfers employ clubs specific to the kind of shot they…

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Better Business Blogging Made Simple

How good is your business blog? Here are a few tips to make it even better. It’s simple. A business blog should do three things for your business:   prove to Google you are a legitimate business website with good content (which will happen when it’s shared).  present a more human side of your business, helping your audience connect…

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Are you looking for ways to increase sales? As a business owner, you probably spend a lot of time thinking of different ways you can sell your product or service, especially since COVID. Maybe you’ve investigated neuro-marketing or tried one of these sales approaches. A hard, persuasive sell is getting more difficult these days, isn’t it?   Relationships are critical to brands, especially on social…

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Move Your Business Story Off of the About Page

tell your business story

Most businesses understand the importance of an effective About Us page on their website. Customers want to do business with people they know, like, and trust, and telling your story is a good way to do that. The About Page has the potential to become one of the most heavily visited pages on your website. And…

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10 Pieces of Content That Can Help You Get More Online Sales

According to, “The first set of holiday data and analytics from Adobe reveals online spending is set to increase by 33% in 2020 over 2019.” It’s also likely that this trend of increasing online sales will continue as we enter into 2021 and if the pandemic numbers keep increasing. People won’t stop shopping, but…

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