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Creating a Memorable Shopping Experience This Holiday

What is one benefit your brick-and-mortar business has over online sellers? This is an important question to ask to influence more people to shop small or shop local this holiday season. When someone can grab their phone and purchase a gift quicker than it takes to find a parking space, why should they buy in…

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Is Your Idea of Good Customer Service Holding Your Business Back?

Good customer service is not answering questions you should know the answer to. It’s also not finding out the answer if you don’t know it. Good customer service isn’t meeting someone with a hello and a smile when they walk into your store and good customer service is not giving them what they came in for,…

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5 Ways Your Retail Business Is Losing Out on Sales

The experience you get from our unique businesses here in Alameda are so much more enjoyable and memorable than what you usually receive from big box stores.  But… Local businesses sometimes have their hang ups. They can be hard to buy from. We’re not saying you are but some businesses have that reputation. If you’re not…

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How to Take Your Customer Relationship to the Next Level

Do you want to wow your existing customers? Are you ready to take your “relationship” with them to the next level? Then it may be time to grab your data and do some personalized marketing. What You Need  To get your customers’ attention, you need to have tools in place to measure things like buying…

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Courting the Millennial Customer

© Can Stock Photo Inc. / EpicStockMedia  If you are in a traditionally “cool” business, like a coffee shop, indy bookstore, or juice bar, it’s likely you have scads of skinny jean-wearing (or is it mom jeans now that are on trend?) young people around your store. But if you’re reading this article, most likely you don’t but you know…

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Optimize These 7 Easy Things to Maximize Your Google My Business Listing

Most people will agree Google is a large part (dare we say owner?) of the internet, at least from a marketing perspective. That means whether we like it or not we have to try to play nicely with the giant search engine. One of the easiest ways to get on Google’s good side is through…

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Are You Using Experiential Marketing in Your Business?

Do you feel like your business is just shouting into the wind? Does it seem like the time you spend on social media is extensive but yields few results? Are you sick and tired of Zoom calls that take too long and accomplish too little? Do you want more people in Alameda talking about your…

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