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How to Craft Irresistible Offers for Your Biggest Holiday Sales Yet

Small businesses everywhere are enjoying the trend of shopping local. Many organizations, including the Chamber, understand the importance of helping the community realize the value of small businesses. Even with this help, your local business still has two major challenges—marketing (making sure people think about you when they’re ready to buy) and convincing them that…

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Shop Smart, Shop Local: Alameda’s Guide to Early Holiday Savings

The holiday season in Alameda is a magical time of year, filled with festive lights, cozy gatherings, and the spirit of giving. However, it can also be a time of financial stress–especially this year, with gift lists and expenses piling up. Fortunately, there’s a solution that not only helps you save money but also supports…

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President’s Message

As we told you last week, it’s officially Small Business Season and we ask everyone to support our small businesses. While we’re getting ready to announce some exciting activities in conjunction with that, I wanted to make sure you knew about a program that will help you commit to shopping small here in Alameda. It’s…

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25 Engaging Holiday Content Ideas

According to GE Capital Retail Bank, 81% of shoppers visit an online store or conduct research prior to purchasing. So, chances are if you have a website it will be getting some traction, especially this holiday season. That means you need incredible content. You want content that informs your ideal customer on the things they…

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Sprucing Up Your Website for the Holidays

Last week we covered how to get your brick-and-mortar business ready for the holidays. This week, it’s time to tackle your website for more holiday business. Most people research online before they purchase. That could take the form of looking up prices, options, or educating themselves on the product or service they’re in the market…

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Enticing the Holiday Customer

This week MasterCard announced its prediction that holiday spending by customers would increase by 7.1% over last year. This is good news for businesses that were thinking inflation may quell holiday spending. But how did MasterCard decide on this and what does your business need to know to make the most from holiday shoppers? Increased…

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6 Resources and Tips to Make Your Holiday Business Better

Concern over the holiday shopping season is one that’s looming large on most business owners’ minds.  Will it be a good one? Can it be so good that it makes up for a disappointing spring and summer? If you’re concerned about these things, you’re not alone. And there are actions you can take–even if you don’t…

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