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What Your Business Marketing Could Learn from a Great First Date

Traditional advertising is losing its effectiveness. The average person has many ways to block it out from fast-forwarding through commercials to using pop-up blockers online. Most customers don’t want to listen to businesses talking about themselves. They don’t want to be cajoled, tricked, or begged into buying from you.  81% of buyers research the options…

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What’s Your Biggest Marketing Challenge?

When a business operator finally decides they need someone focused on their marketing, and they resolve to hire for the position, it usually goes something like this: “This position will be in charge of posting to our social media channels.” But if that’s all you’re doing, you can put that in the hands of the…

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5 Ways to Level Up Your Small Business Marketing (and yes, it’s time)

If you’re interested in ways to reach more people, and you’re ready to start maximizing technology, it’s time to look at these business marketing solutions: List Building You need an email list. It’s the best way to stay in touch with your customers, nurture them into a sale, and then remind them to come back.…

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They Are NOT (All) Your Ideal Customer

Have you read Michael Port’s Book Yourself Solid? In it, he shares the importance of selecting an ideal customer or client–knowing who is best suited for, and needs, your offerings. He writes that this is one of the first things you should do because you don’t want to end up working with someone who’s not…

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Local Business Takes on the Supply Chain Crisis

supply chain problems

The supply chain issues are daunting. We’re seeing predictions that the holiday shopping season will be marred by empty shelves and disappointed children. While the problems are serious, there are some businesses that will triumph in the face of adversity. This very well could be the best holiday season for them yet. If you are…

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