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Worst Marketing Content Advice That Most Businesses Follow

It’s easy to follow the crowd and when it comes to marketing and content creation, there are a lot of people out there giving advice. But creating content for business is different than a fifteen-year-old trying to get more followers or be labeled as an influencer on social media. Are you making these common mistakes…

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5 Advantages Small Businesses Have Over Their Large Counterparts

David and Goliath is a great story. But too often, when it comes to small business, the story doesn’t have the same triumphant ending. Over the years, we’ve seen indie bookstores go out of business thanks to online offerings. The small local grocers of our youth have closed up shop. It sometimes feels impossible to…

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Small Business Season Topics for Your Newsletter or Email Blast

It’s the last week of Small Business Season but you can still make a big impression. Email blasts/campaigns, texts, and newsletters (in addition to your social media posts) can help you get in front of your ideal customer and stay top of mind. But these marketing tools require content. If you need some fresh ideas,…

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During Small Business Season Don’t Forget This

It’s easy to get swept up in the stress of managing a small business during the holidays. But if you sell gift cards or are a participating business in our Alameda Community gift card program, there’s one thing you want to make sure you don’t miss.  While we use the term Small Business Season to…

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Popular Misconceptions About Shopping Small That Are Holding Your Customers Back

We’re closing in less than two weeks until Christmas. That means businesses with e-commerce options are quickly counting down deadlines for Christmas deliveries. This is the perfect time for Alameda small business to shine because you can promise customers holiday smiles quicker than they can be delivered in online purchases. However, there may still be…

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An Easy Way to Get More Customers in December

The holidays are quickly approaching and people who still have gifts to buy are starting to get nervous. That’s why it’s an excellent time to provide the kind of helpful guidance that will create an army of loyal customers for you. It just takes a little marketing finesse. So how do you get loyal customers…

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5 Ways to Use QR Codes During Small Business Season

During COVID, QR codes made a comeback. They allow people to access important information without having to key in a URL. A QR code can also be used to reduce paper dependency and eliminate something people pass around such as a menu. QR codes reduce printing costs. That’s why a lot of businesses are embracing…

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5 THINGS YOU DO THAT TURN CUSTOMERS OFF 

One of the things marketing consultants and business coaches will tell you is to be yourself on social media and on your blog. Let your tone come through and allow people to get to know you. Your personality will help you stand out.   And it does, whether you have a good one or a…

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5 Ways to Jumpstart Your Creativity for Big Wins in Business

Creativity in your business can help you capitalize on opportunities. It helps you see connections, where others see none. It also aids in presenting unique ideas, thinking of new revenue streams, and so much more. Creativity assists businesses in standing out from the crowd and a creative approach gives people yet another reason to know,…

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Is It Time to Join Forces with Another Business?

Are you old enough to remember the super heroes called the Wonder Twins? They would join forces and utter those magical words “Wonder Twin powers activate!” Sure, there were often comical results but both characters used their strengths to save the day. The same is happening with businesses these days. We’re seeing a lot of…

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