Give These Marketing Strategies a Try in 2025
The new year is the perfect time for beginnings and setting goals. It also makes for good marketing campaigns and changes to your business. There are so many things you…
Why You Need a Chamber Membership—Especially in Tough Times
When revenue is tight, one of the first things many businesses consider cutting is their chamber membership. We get it. You’re trying to cut anything that doesn’t keep the lights…
Remarketing Your Offerings This Holiday for More Sales
It doesn’t matter what kind of business you are in. People need what you make and provide. If you’re fortunate, they’ll consider you when gift-giving this holiday season, but even…
How Small Businesses Can Score Big Media Wins
Public relations (PR) is just for big companies with tons of connections and celebrity endorsements, right? It can feel like a luxury for those of us with small businesses. Hiring…
Unwrap the Magic: Using Nostalgia to Boost Holiday Sales This Small Business Season
It’s the most wonderful time of the year. Cozy lights, warm smells, family nearby, and cheap gifts from big box stores, right? Not so fast! While the convenience of online…
These Shoes Are Made for Walking: Increasing Foot Traffic to Your Business
You have a great business. You offer items/services everyone needs, yet you’re struggling to get people in the door. What can you do? You need traffic to increase sales, whether…
Why Agility Is One of the Most Important Things in Your Marketing
The market is volatile. No, we’re not talking about stocks. The needs and desires of your audience are evolving, and your business marketing needs to follow suit. If you’re not…
Back-to-School Boost: Creative Marketing Ideas for Your Business
Whew! It’s hard to believe summer is halfway over and it’s time to start thinking about back-to-school. It’s not too soon to consider promotions you can run as part of…
Become an Addictive Brand
Does your morning begin post-coffee? If so, then you know the importance of that routine (and caffeine addiction). Your morning just isn’t the same without it. You can create the…
Is It Time to Hand Over Your Business Brand to Your Customers?
For years now, marketers have touted word-of-mouth marketing as the most powerful, influential, and effective marketing out there. Business owners heeding this advice have begged, borrowed, and bribed people to…