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Are you looking for ways to increase sales? As a business owner, you probably spend a lot of time thinking of different ways you can sell your product or service, especially since COVID. Maybe you’ve investigated neuro-marketing or tried one of these sales approaches. A hard, persuasive sell is getting more difficult these days, isn’t it?   Relationships are critical to brands, especially on social…

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This year has been a little more difficult to figure out new year’s resolutions. Part of that is because we’re all still reeling from the “lessons” we learned in 2020. Even the best prepared businesses lacked preparation for a global pandemic. Still, the new year is a great time to reexamine what you’ve been doing…

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Most people will agree Google is a large part (dare we say owner?) of the internet, at least from a marketing perspective. That means whether we like it or not we have to try to play nicely with the giant search engine. One of the easiest ways to get on Google’s good side is through…

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Do you feel like your business is just shouting into the wind? Does it seem like the time you spend on social media is extensive but yields few results? Are you sick and tired of Zoom calls that take too long and accomplish too little? Do you want more people in Alameda talking about your…

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Are you tired of the words “new normal” yet?   If you’re like most business owners, you probably are. But whether we recognize it as a new shift in how we do business or a temporary tack you take to survive the current economic storm, the point is how you do business has to change if you…

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By now you probably know pictures are great conversation starters and receive a lot of shares. They are a great marketing tool for your business. But there are some business selfies that get better traction than others. Here’s our list. Selfies are no longer the domain of duck-faced teenaged girls. (Remember that trend?) They’re popular…

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Social media post tips and ideas

Have you ever noticed just how many bland posters there are out there on social media? They post only about themselves and not even interesting things about themselves. They’re not building any sizeable fan base because that kind of posting is not allowing people to know, like, and trust them.  Their social media efforts are wasted…

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You likely have heard the phrase, “you need to spend money to make money.” I’m not here to argue that from either side but digital marketing has allowed businesses with very small budgets to make big impressions. While it hasn’t exactly leveled the playing field, it certainly has helped businesses gain a larger audience with very little investment.  4 Areas to…

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All content gurus will tell you that your content should be about things your ideal audience cares about and something they can relate to. You can find out the former by listening on social media, asking them, or watching to see which of your posts receive the most interaction or shares. But how do you…

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