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Do you watch America’s Got Talent? Or how about American Idol? The Olympics? The MLB All-star Game? These competitions all have something in common. They tell stories. If you watch them, none of them are solid, hours upon hours of broadcasted competition. Mixed in with commercials and the performances, the producers choose to interlace storytelling…

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As business people we sometimes envy those marketers who have ”sexy” brands to market, brands that appeal to customers on an emotional level. Brands like Harley Davidson and the Parisian Tourism Bureau seem to have it made because their product/service screams sexy. What about those of us who have decidedly less heart-thumping, albeit needed, products?  How do you get people excited about plumbing, for instance? …

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Small business owners, especially those businesses with under 10 employees, find it extremely difficult to justify the time on social media because it doesn’t lead to predictable, measurable cost savings or revenue. But it’s difficult to measure the value of a relationship and that’s what you’re building with social media. Just as you make time for…

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Restaurant marketing was hard enough even before COVID! Serving good food is often not enough to be successful in the restaurant industry. Restauranteurs struggle with everything from staffing to marketing, staying top of mind to staying on top of orders. The demands are endless but the Alameda Chamber of Commerce can help. Here’s how to…

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Writing is difficult for a lot of people. You may worry about your mastery of grammar or vocabulary. Maybe you just don’t think you have anything interesting to say. But if you have something to sell, you need to learn the basics of good content, at least until you can pay someone to do it…

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Hope seems to be a big word these days. It’s taken the place of pivot. People are hopeful about recovery. People are hopeful about things returning to normal in the foreseeable future. And people are hopeful they can soon travel and visit loved ones they haven’t seen for a while. If recovery is right around the…

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News stations are finally embracing the word that COVID numbers are going down and vaccine administrations are going up. That’s allowing most of us to begin to see the light at the end of the pandemic tunnel. If you have weathered the storm so far, you know your business is not completely in the clear.…

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Are you looking for ways to increase sales? As a business owner, you probably spend a lot of time thinking of different ways you can sell your product or service, especially since COVID. Maybe you’ve investigated neuro-marketing or tried one of these sales approaches. A hard, persuasive sell is getting more difficult these days, isn’t it?   Relationships are critical to brands, especially on social…

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This year has been a little more difficult to figure out new year’s resolutions. Part of that is because we’re all still reeling from the “lessons” we learned in 2020. Even the best prepared businesses lacked preparation for a global pandemic. Still, the new year is a great time to reexamine what you’ve been doing…

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Most people will agree Google is a large part (dare we say owner?) of the internet, at least from a marketing perspective. That means whether we like it or not we have to try to play nicely with the giant search engine. One of the easiest ways to get on Google’s good side is through…

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