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Hey Guys!! Lessons from Influencers

influencing people to make buying decisions

Influencers become influencers because they have a loyal, engaged, and active following. That means more than mere numbers. They have an audience that is willing to act on the thing the influencer suggests like buying a product or using a service. If you want to have that sort of influence on your customers, you need…

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How to Increase Word-of-Mouth and Referrals

word of mouth

One of the easiest and cheapest marketing tactics today is building a referral network. If you concentrate on growing referrals and word-of-mouth (WOM) marketing you can cut your marketing budget. No, really. You still need one but a little spend goes a long way when you have loyal, loving, and loud customers. Not only does…

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The Biggest Unused Advantage Small Businesses Have Over Box Stores

Some days it feels hard to compete with the loss leaders big box stores employ, the operating hours they’re able to keep, the programs, their ad budget, their marketing…the list goes on. But small businesses do have an advantage box stores don’t and it’s one that’s not used often enough.  Small businesses have a community…

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The ROI in Giving Back as a Small Business Owner

COVID has caused a lot of people to see themselves as part of something larger. And for those of us looking, we’re able to find stories of community champions giving back. These people give unselfishly of their time and energy. You can too. You might even be surprised how doing so can be good for…

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5 Fun Fall Themes for Your Business

Fall is a favorite among many people. The temps are enjoyable, weather is crisp and clear, and the autumn decor is so cozy. That popularity is what makes this season such a hit with marketers and it can be for your business too. Here are five fall themes you can incorporate into your business for…

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Courting the Millennial Customer

© Can Stock Photo Inc. / EpicStockMedia  If you are in a traditionally “cool” business, like a coffee shop, indy bookstore, or juice bar, it’s likely you have scads of skinny jean-wearing (or is it mom jeans now that are on trend?) young people around your store. But if you’re reading this article, most likely you don’t but you know…

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Targeting Your Ideal Customer

No matter what your hobby, there are tools of the trade. If you fish, you match the type of bait you use to the kind of fish you want to land. For knitters, there are specific needles to use for different kinds of stitches and patterns. Golfers employ clubs specific to the kind of shot they…

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4 Email Marketing Ideas to Steal from Big Brands

Have you ever watched a Superbowl commercial and thought, “If I had a budget as big as that company I could make the best commercial.”? It’s easy to assume a large budget means a lot more possibilities and we won’t argue that.  Big brands can afford to hire the best and the brightest marketers out…

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5 Types of Effective Storytelling for Your Business

Do you watch America’s Got Talent? Or how about American Idol? The Olympics? The MLB All-star Game? These competitions all have something in common. They tell stories. If you watch them, none of them are solid, hours upon hours of broadcasted competition. Mixed in with commercials and the performances, the producers choose to interlace storytelling…

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How to Seduce the Customer When Your Business Isn’t Sexy

As business people we sometimes envy those marketers who have ”sexy” brands to market, brands that appeal to customers on an emotional level. Brands like Harley Davidson and the Parisian Tourism Bureau seem to have it made because their product/service screams sexy. What about those of us who have decidedly less heart-thumping, albeit needed, products?  How do you get people excited about plumbing, for instance? …

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