Posts Tagged ‘marketing’
The Halo Effect: a Cheap and Easy Way to Improve Your Branding
Have you ever heard the phrase, “You are the company you keep?” It has good and bad ramifications, doesn’t it? It’s often applied to young people and their friends. But did you know this “Halo Effect” influences customers as well? And you could be using it in your business for amazing results. What Is the…
Read MoreOur Population Is Getting Older. Is Your Marketing Holding Up?
It’s predicted that by 2040, 80.8 million residents of the US will be over the age of 65 (currently, we’re at 47 million). That’s more than double the number in 2000. While we can wring our hands all day worrying about things like social security and healthcare as the population ages, an older demographic can…
Read MoreTime to Get Influential: leveraging the power of the influencer in your business
Influencer marketing is a powerful strategy for businesses looking to reach a wider audience and build brand awareness. But it’s not just for the big guys. You can leverage the power of the influencer even as a small business. You may not have the pockets to bring in Michael Jordan, but you can build an…
Read MoreHow AI is Revolutionizing Search Engine Optimization for Small Businesses
Periodically, the Search Engine Optimization (SEO) gurus come out and tell everyone some <insert noun> is changing SEO forever. Add that to the nearly constant adjustments search engines are making to their algorithms and hitting the moving target of organic ranking success becomes as impossible as winning a giant stuffy at a carnival. Sure, you…
Read MoreAI for Business: Bewares and Boasts
Practical ways to use it in business and what to avoid At first glance, especially for people who have trouble writing or have difficulty starting out and collecting their thoughts at a keyboard, AI can feel like the smartest kid in the class offering to do your homework for free, forever. It seems like a…
Read More3 Easy Things to Help You Attract More Customers for Your New Business
Starting a new business is difficult under the best circumstances. But in today’s economic climate, it’s difficult to make a name for yourself when most people are trying desperately to cut back on expenses. Yet, you shouldn’t get discouraged. There are easy (and free) ideas out there that can help. Here are three tips to…
Read MoreYou’re Not Just Telling a Story, You’re Sharing Your Business Culture
When you tell your business story, you’re not JUST telling the story of how your business began. It’s not a cute couple of paragraphs on the About Page. A business story is so much more than that. The story is an illustration of who/what the business is and should reflect what’s important to you as…
Read MoreWorst Marketing Content Advice That Most Businesses Follow
It’s easy to follow the crowd and when it comes to marketing and content creation, there are a lot of people out there giving advice. But creating content for business is different than a fifteen-year-old trying to get more followers or be labeled as an influencer on social media. Are you making these common mistakes…
Read More5 Advantages Small Businesses Have Over Their Large Counterparts
David and Goliath is a great story. But too often, when it comes to small business, the story doesn’t have the same triumphant ending. Over the years, we’ve seen indie bookstores go out of business thanks to online offerings. The small local grocers of our youth have closed up shop. It sometimes feels impossible to…
Read MoreSmall Business Season Topics for Your Newsletter or Email Blast
It’s the last week of Small Business Season but you can still make a big impression. Email blasts/campaigns, texts, and newsletters (in addition to your social media posts) can help you get in front of your ideal customer and stay top of mind. But these marketing tools require content. If you need some fresh ideas,…
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