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4 of the Most Effective Ways to Sell Your Product/Service

If you own a business, you probably spend a lot of time thinking of different ways you can sell your product or service. Maybe you’ve investigated neuro-marketing or tried one of these sales approaches. A hard, persuasive sell is getting more difficult these days, isn’t it?   Relationships are becoming incredibly important to brands, especially with…

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They Are NOT (All) Your Ideal Customer

Have you read Michael Port’s Book Yourself Solid? In it, he shares the importance of selecting an ideal customer or client–knowing who is best suited for, and needs, your offerings. He writes that this is one of the first things you should do because you don’t want to end up working with someone who’s not…

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36 Creative Ways to Bring More Attention to Your Business

Do you need more attention? Do you feel like your business isn’t top of mind in Alameda and beyond? People won’t buy from you if they don’t think about you. While the easiest way to increase sales is to upsell existing/current customers, the second-best way is increased exposure. These days, to stand out, you need…

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Engagement = Content: Good for You and Your Audience

Whether you are a business or a nonprofit, operating in the public sector or the private one, serving businesses and organizations or serving individuals, established in your sector or just starting out, running an empire or “lone wolfing” it, your audience wants to get to know you better. In fact, they expect it. So, what…

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3 Creative Ways to Become Top of Mind

Do you want people to think about your business before all others? Of course, you do. The first step to patronizing your business is remembering it exists.  Imagine you have a free evening, and you want to go out to eat here in Alameda. It doesn’t matter how amazing the food is at the new…

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3 Cheap Marketing Ideas for Businesses on a Budget

cheap marketing

Marketing can be one of your largest business expenses, particularly if your business is unknown and you’re just starting off. If your business has a storefront on a well-traveled street here in Alameda, you’re in luck. If not, you have some work to do.   New business owners who haven’t tackled marketing for business before may be…

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Small Business Season: keeping the sales momentum going

If you participated in small business season—a push to support small businesses during the holidays—we hope you experienced a significant uptick in sales. If you did, you may be wishing that this kind of support, caring, and increased sales could continue throughout the year. It can. You just need to leverage the momentum you already…

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Ramp Up Your Email Subject Lines for Small Business Season

There’s one more week left before Christmas, and it’s one of the busiest shopping weeks all year. Sure Black Friday and the Saturday before Christmas are the busiest days (spots 1 and 2 according to Sensormatic) but many of the other top 10 busiest shopping days in the U.S., are still on the horizon such as:  #3…

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Hey Guys!! Lessons from Influencers

influencing people to make buying decisions

Influencers become influencers because they have a loyal, engaged, and active following. That means more than mere numbers. They have an audience that is willing to act on the thing the influencer suggests like buying a product or using a service. If you want to have that sort of influence on your customers, you need…

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How to Increase Word-of-Mouth and Referrals

word of mouth

One of the easiest and cheapest marketing tactics today is building a referral network. If you concentrate on growing referrals and word-of-mouth (WOM) marketing you can cut your marketing budget. No, really. You still need one but a little spend goes a long way when you have loyal, loving, and loud customers. Not only does…

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