Posts Tagged ‘marketing’
5 Advantages Small Businesses Have Over Their Large Counterparts
David and Goliath is a great story. But too often, when it comes to small business, the story doesn’t have the same triumphant ending. Over the years, we’ve seen indie bookstores go out of business thanks to online offerings. The small local grocers of our youth have closed up shop. It sometimes feels impossible to…
Read MoreSmall Business Season Topics for Your Newsletter or Email Blast
It’s the last week of Small Business Season but you can still make a big impression. Email blasts/campaigns, texts, and newsletters (in addition to your social media posts) can help you get in front of your ideal customer and stay top of mind. But these marketing tools require content. If you need some fresh ideas,…
Read MoreDuring Small Business Season Don’t Forget This
It’s easy to get swept up in the stress of managing a small business during the holidays. But if you sell gift cards or are a participating business in our Alameda Community gift card program, there’s one thing you want to make sure you don’t miss. While we use the term Small Business Season to…
Read MorePopular Misconceptions About Shopping Small That Are Holding Your Customers Back
We’re closing in less than two weeks until Christmas. That means businesses with e-commerce options are quickly counting down deadlines for Christmas deliveries. This is the perfect time for Alameda small business to shine because you can promise customers holiday smiles quicker than they can be delivered in online purchases. However, there may still be…
Read MoreAn Easy Way to Get More Customers in December
The holidays are quickly approaching and people who still have gifts to buy are starting to get nervous. That’s why it’s an excellent time to provide the kind of helpful guidance that will create an army of loyal customers for you. It just takes a little marketing finesse. So how do you get loyal customers…
Read More5 Ways to Use QR Codes During Small Business Season
During COVID, QR codes made a comeback. They allow people to access important information without having to key in a URL. A QR code can also be used to reduce paper dependency and eliminate something people pass around such as a menu. QR codes reduce printing costs. That’s why a lot of businesses are embracing…
Read More5 THINGS YOU DO THAT TURN CUSTOMERS OFF
One of the things marketing consultants and business coaches will tell you is to be yourself on social media and on your blog. Let your tone come through and allow people to get to know you. Your personality will help you stand out. And it does, whether you have a good one or a…
Read More5 Ways to Jumpstart Your Creativity for Big Wins in Business
Creativity in your business can help you capitalize on opportunities. It helps you see connections, where others see none. It also aids in presenting unique ideas, thinking of new revenue streams, and so much more. Creativity assists businesses in standing out from the crowd and a creative approach gives people yet another reason to know,…
Read MoreIs It Time to Join Forces with Another Business?
Are you old enough to remember the super heroes called the Wonder Twins? They would join forces and utter those magical words “Wonder Twin powers activate!” Sure, there were often comical results but both characters used their strengths to save the day. The same is happening with businesses these days. We’re seeing a lot of…
Read More7 Tips for Improving Your Local Search Ranking
Most businesses want to improve their search engine optimization (SEO). Doing so means more customers at less cost, and almost everyone wants more customers and doesn’t want to pay a lot to acquire them. But how you improve your organic reach on a global scale is very different from how you do it on a…
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