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How to Increase Word-of-Mouth and Referrals

word of mouth

One of the easiest and cheapest marketing tactics today is building a referral network. If you concentrate on growing referrals and word-of-mouth (WOM) marketing you can cut your marketing budget. No, really. You still need one but a little spend goes a long way when you have loyal, loving, and loud customers. Not only does…

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6 Signs of a Healthy Business

Many of us have spent this year concerned over the health of our businesses or those in Alameda. And while it’s easy to assume you know the indicators of a healthy business–a good balance sheet–it’s not the only thing you should be looking at. In today’s world a quick decision from a leader can radically…

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7 Quick Ways to Get More Upsells and Referrals

Your current clients/customers are likely an untapped resource of additional revenue. After all, it is much easier to sell to someone who already likes you than it is to win over a new person.  But there’s a lot of competition out there.  There’s a saying in the restaurant industry that a diner who described their…

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