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word of mouth

One of the easiest and cheapest marketing tactics today is building a referral network. If you concentrate on growing referrals and word-of-mouth (WOM) marketing you can cut your marketing budget. No, really. You still need one but a little spend goes a long way when you have loyal, loving, and loud customers. Not only does…

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Most businesses want to improve their search engine optimization (SEO), even if they don’t know they do. Because better SEO means more customers at less cost, and almost everyone wants more customers. But how you improve your organic reach on a global scale is very different from how you do it on a local level.   While the…

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This title is a misleading. It’s easy to get more reviews you just have to stink at what you do. People are always more apt to give a negative review than a positive one. But those aren’t the kind of business reviews you want. You want more positive reviews. To achieve this, you have to…

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