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Small Business Season Checklist

Are you participating in Small Business Saturday—or better yet—Small Business Season, where you encourage people to shop small throughout the holiday and not just on the day after Black Friday? If so, you might be scrambling right now trying to put together last-minute touches on what you hope will be a hot time of year…

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Shop Small Business Challenge

Every Friday until Christmas we are sharing a shop small business challenge activity to help support our neighbors. You can find each shop small business activity here in this blog compilation post (we’ll be adding to it weekly) or you can get them delivered to your inbox if you’re a newsletter subscriber or a member.…

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5 Small Business Season Deal Ideas

One way to bring shoppers in to your business over the holiday season is by offering deals. That’s how the big box stores work. They bring in customers through loss leaders (discount something to bring them in with the hopes they’ll buy something not deeply discounted as well). While you might not be in a situation…

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Creating a Memorable Shopping Experience This Holiday

What is one benefit your brick-and-mortar business has over online sellers? This is an important question to ask to influence more people to shop small or shop local this holiday season. When someone can grab their phone and purchase a gift quicker than it takes to find a parking space, why should they buy in…

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President’s Message: It’s the Shop Local Season

We’re headed into November and while there are concerns about supply chain, store deliveries, and inflation consumer confidence rose. This could turn out to be a great holiday season! But we’d like to ask one thing of you… While we encourage everyone to support our Alameda businesses on Shop Small Saturday (the day after Black…

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Celebrating the Season of Local

We’re gearing up for another holiday season amid COVID. Luckily, the virus numbers are down, and people are venturing out more these days. It’s time to market the importance of shopping local or shopping small.  While Small Business Saturday is a good start, why stop there?  We need more than one day to celebrate how…

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