Posts Tagged ‘shop small’
President’s Message: Small Business Season
Starting today, November 1st, we are supporting Small Business Season. The thought behind this global marketing push is that one day is not enough support for our small businesses. We want to support them through the entire holiday season! The Chamber is here to help share the message and educate everyone on the importance of…
Read MoreWhy Shop Local for the Holidays
Starting tomorrow, November 1, we are encouraging you to shop small for the holidays. This doesn’t mean we’re suggesting you boycott large retail businesses. We’re just asking that you think about neighbor businesses as well and pledge to enjoy some of what they have to offer this season–whether that’s a cup of coffee or purchasing…
Read MorePresident’s Message: 11/29
We hope you had a wonderful Thanksgiving surrounded by the people who are important to you and that you were able to spend the day doing something that brought you joy. One of the things I was thankful for was the amazing support I saw for small businesses this weekend. Many of you spent the…
Read MoreSmall Business Season’s Secret Weapon: Email
Okay, so this might not be a “secret” weapon, but email marketing can help extend the push to shop small that began on Small Business Saturday. These types of gentle reminders can keep customers buying from you all season (and all year) long. You just need a couple of great ideas, an email marketing tool…
Read MoreSmall Business Season Checklist
Are you participating in Small Business Saturday—or better yet—Small Business Season, where you encourage people to shop small throughout the holiday and not just on the day after Black Friday? If so, you might be scrambling right now trying to put together last-minute touches on what you hope will be a hot time of year…
Read MoreShop Small Business Challenge
Every Friday until Christmas we are sharing a shop small business challenge activity to help support our neighbors. You can find each shop small business activity here in this blog compilation post (we’ll be adding to it weekly) or you can get them delivered to your inbox if you’re a newsletter subscriber or a member.…
Read More5 Small Business Season Deal Ideas
One way to bring shoppers in to your business over the holiday season is by offering deals. That’s how the big box stores work. They bring in customers through loss leaders (discount something to bring them in with the hopes they’ll buy something not deeply discounted as well). While you might not be in a situation…
Read MoreCreating a Memorable Shopping Experience This Holiday
What is one benefit your brick-and-mortar business has over online sellers? This is an important question to ask to influence more people to shop small or shop local this holiday season. When someone can grab their phone and purchase a gift quicker than it takes to find a parking space, why should they buy in…
Read MorePresident’s Message: It’s the Shop Local Season
We’re headed into November and while there are concerns about supply chain, store deliveries, and inflation consumer confidence rose. This could turn out to be a great holiday season! But we’d like to ask one thing of you… While we encourage everyone to support our Alameda businesses on Shop Small Saturday (the day after Black…
Read MoreCelebrating the Season of Local
We’re gearing up for another holiday season amid COVID. Luckily, the virus numbers are down, and people are venturing out more these days. It’s time to market the importance of shopping local or shopping small. While Small Business Saturday is a good start, why stop there? We need more than one day to celebrate how…
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