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Ramp Up Your Email Subject Lines for Small Business Season

There’s one more week left before Christmas, and it’s one of the busiest shopping weeks all year. Sure Black Friday and the Saturday before Christmas are the busiest days (spots 1 and 2 according to Sensormatic) but many of the other top 10 busiest shopping days in the U.S., are still on the horizon such as:  #3…

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4 Things You Must Be Watching During Small Business Season

small business season

We’re down to the last two weeks before Christmas with some of the biggest shopping days of the season still ahead of us. Since every sale can help your future marketing, it’s essential that over the next few weeks you think not only of the money, but the data you can garner from each sale…

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16 Reasons to Shop Local Instead of Online

There is nothing more convenient than whipping out your phone, typing in a URL (or opening an app), perusing offerings, and hitting a few buttons to buy something…anything…everything. We even get our groceries that way these days. But as convenient as online shopping seems, there are several reasons to shop local. In person is the…

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Cross Promotion Opportunities for a Stronger Small Business Season

This holiday season, we are supporting shop small. We want to celebrate the uniqueness of small business as well as the treasures and exquisite services that can be found in Alameda. But small businesses have challenges as they take on larger, national competitors. The perception that the giants have better deals, more attractive hours, and…

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Small Business Season’s Secret Weapon: Email

Okay, so this might not be a “secret” weapon, but email marketing can help extend the push to shop small that began on Small Business Saturday. These types of gentle reminders can keep customers buying from you all season (and all year) long. You just need a couple of great ideas, an email marketing tool…

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President’s Message: Shop Small, Do Something Big (11/22)

I love this time of the year, don’t you? Alameda is so beautiful. People are more friendly than ever. The stores and restaurants are enchanting. We’re supporting small business this holiday season. It has been a rough two years for them and we’re hoping you will show them some love this holiday season. Every week,…

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Small Business Season Checklist

Are you participating in Small Business Saturday—or better yet—Small Business Season, where you encourage people to shop small throughout the holiday and not just on the day after Black Friday? If so, you might be scrambling right now trying to put together last-minute touches on what you hope will be a hot time of year…

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Shop Small Business Challenge

Every Friday until Christmas we are sharing a shop small business challenge activity to help support our neighbors. You can find each shop small business activity here in this blog compilation post (we’ll be adding to it weekly) or you can get them delivered to your inbox if you’re a newsletter subscriber or a member.…

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5 Small Business Season Deal Ideas

One way to bring shoppers in to your business over the holiday season is by offering deals. That’s how the big box stores work. They bring in customers through loss leaders (discount something to bring them in with the hopes they’ll buy something not deeply discounted as well). While you might not be in a situation…

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