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US Chamber Advice for Small Businesses This Holiday Season

A new report from Intuit Quickbooks  shows a unique opportunity for small businesses during Small Business Season. Based on survey results from 5,500 consumers and 1,500 businesses, consumers are planning to spend “over 40% of their holiday shopping budget at small businesses” — an estimated total of $88 billion! Because of this, the US Chamber suggests, “it’s…

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An Effective E-mail Nurture Campaign for Small Business Season

It’s Small Business Season and if you’re part of a small business you’re probably looking for ways to make the most of your Q4. While mega retailers and big business are slashing prices, that’s not the best way for you to be competitive. Small businesses often operate on smaller reserves and slashing prices to the…

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25 Engaging Holiday Content Ideas

According to GE Capital Retail Bank, 81% of shoppers visit an online store or conduct research prior to purchasing. So, chances are if you have a website it will be getting some traction, especially this holiday season. That means you need incredible content. You want content that informs your ideal customer on the things they…

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Save a Small Business This Holiday Season

It’s officially Small Business Season and it’s time to give a little love to small business. With rising interest rates, soaring costs, and online competition, small businesses are feeling the crunch. This season, do a little extra for your neighbors and make a concerted effort to shop small. If you do, you could be saving…

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This Holiday Season: Rethink the Click

Online shopping is so convenient. Just open a browser and click a couple of times and your holiday gifts could be on their way. But this holiday season we’re asking you to rethink the click and support local small business in Alameda. It’s good for you and good for them. Here’s why: Rethink the Click:…

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President’s Message: Small Business Season

Starting today, November 1st, we are supporting Small Business Season. The thought behind this global marketing push is that one day is not enough support for our small businesses. We want to support them through the entire holiday season! The Chamber is here to help share the message and educate everyone on the importance of…

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Why Shop Local for the Holidays

Starting tomorrow, November 1, we are encouraging you to shop small for the holidays. This doesn’t mean we’re suggesting you boycott large retail businesses. We’re just asking that you think about neighbor businesses as well and pledge to enjoy some of what they have to offer this season–whether that’s a cup of coffee or purchasing…

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Ramp Up Your Email Subject Lines for Small Business Season

There’s one more week left before Christmas, and it’s one of the busiest shopping weeks all year. Sure Black Friday and the Saturday before Christmas are the busiest days (spots 1 and 2 according to Sensormatic) but many of the other top 10 busiest shopping days in the U.S., are still on the horizon such as:  #3…

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4 Things You Must Be Watching During Small Business Season

small business season

We’re down to the last two weeks before Christmas with some of the biggest shopping days of the season still ahead of us. Since every sale can help your future marketing, it’s essential that over the next few weeks you think not only of the money, but the data you can garner from each sale…

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16 Reasons to Shop Local Instead of Online

There is nothing more convenient than whipping out your phone, typing in a URL (or opening an app), perusing offerings, and hitting a few buttons to buy something…anything…everything. We even get our groceries that way these days. But as convenient as online shopping seems, there are several reasons to shop local. In person is the…

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