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Why Workforce Development Is a Big Deal for Alameda’s Small Businesses

If you think workforce development is just something big companies get behind, it’s time to rethink your stance. Here’s why: Many small and medium-sized business owners think workforce development isn’t their concern. But are large businesses the only ones thinking about the types of employees they need for the future? Unless you are a business…

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Small Business Owners: It’s Time to Think Big

It’s Small Business Week and we want to challenge all small business owners to shed their idea that they are a “small business” and go for the gusto this year! Small Business Owners: It’s Time to Think Big As a small business owner, it’s easy to get bogged down in the day-to-day operations of your…

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How AI is Revolutionizing Search Engine Optimization for Small Businesses

Periodically, the Search Engine Optimization (SEO) gurus come out and tell everyone some <insert noun> is changing SEO forever. Add that to the nearly constant adjustments search engines are making to their algorithms and hitting the moving target of organic ranking success becomes as impossible as winning a giant stuffy at a carnival. Sure, you…

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Top Business Advice from 3 Celebrities

What do you think about taking business advice from people making millions of dollars on acting in one movie? Would you listen? There’s a new generation of Hollywood stars that aren’t content with just time on screen. They’re building empires, too. And while name recognition is easier for them and start-up capital only requires dipping…

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Ways to Improve Team Culture in Your Small Business

Many small businesses overlook the importance of team culture. They might do so because they feel they have a transient workforce and people won’t stick around. It’s possible they believe they’re simply too small and team culture is for larger companies like Nike. But that’s not the case. A team or company culture is as…

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3 Types of Content You Need for Better Sales

sales content

When it comes to creating content for your Alameda business, you’re looking for two types—that which engages and that which educates those interested in what you offer. Engaging content is the easy stuff; things like image memes, simple questions, quotes, and fun pieces that people respond to on social media as they’re looking to escape…

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3 Easy Things to Help You Attract More Customers for Your New Business

Starting a new business is difficult under the best circumstances. But in today’s economic climate, it’s difficult to make a name for yourself when most people are trying desperately to cut back on expenses. Yet, you shouldn’t get discouraged. There are easy (and free) ideas out there that can help. Here are three tips to…

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How to Simplify Your Business

There’s a lot of talk about making life easier–getting rid of clutter, buying less, not making things so complicated. Some people are even moving to 300 square feet homes to minimize the things in their lives.  Yes, simple is in. But is it time to simplify your business?  The answer is probably yes.  The Benefits…

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5 Advantages Small Businesses Have Over Their Large Counterparts

David and Goliath is a great story. But too often, when it comes to small business, the story doesn’t have the same triumphant ending. Over the years, we’ve seen indie bookstores go out of business thanks to online offerings. The small local grocers of our youth have closed up shop. It sometimes feels impossible to…

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