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5 Advantages Small Businesses Have Over Their Large Counterparts

David and Goliath is a great story. But too often, when it comes to small business, the story doesn’t have the same triumphant ending. Over the years, we’ve seen indie bookstores go out of business thanks to online offerings. The small local grocers of our youth have closed up shop. It sometimes feels impossible to…

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What Does It Mean to Be a Chamber Member?

The Hidden Value Behind Chamber Membership Traditionally, a chamber of commerce is a membership organization that supports the interests of its business members. It is not affiliated with the government, nor is it a charity. The chamber is separate from the Better Business Bureau. Now that we’ve explained the traditional notion of chamber membership, let’s…

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Ten 2023 Trends Hand-picked for Small Business

Whether you sell food, things, or services, we’ve brought together a round-up of trends that you can incorporate into your business in 2023 for increased revenue and better market traction. Ten 2023 Trends for Small Business According to Architectural Digest, kitsch is in. From vacation rentals to home décor, over-the-top is just the beginning. Climatarianism is the new…

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Small Business Season Topics for Your Newsletter or Email Blast

It’s the last week of Small Business Season but you can still make a big impression. Email blasts/campaigns, texts, and newsletters (in addition to your social media posts) can help you get in front of your ideal customer and stay top of mind. But these marketing tools require content. If you need some fresh ideas,…

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How to Make Your Product or Service Indispensable

Unless you are extremely fortunate in your type of business, there’s a lot of tough competition out there. Your product or service must compete against a host of other businesses not just in your town but, potentially, across the globe. You’re also in competition with inaction or buying nothing at all.  If you haven’t analyzed…

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Making the Most of Your Minutes

Small business owners usually have more on their to-do lists than there is time in the day. If becoming more productive is one of your New Year’s resolutions, we have a suggestion for you that could be a game changer. One of the biggest productivity challenges is interruptions. But as a small business owner, they’re…

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During Small Business Season Don’t Forget This

It’s easy to get swept up in the stress of managing a small business during the holidays. But if you sell gift cards or are a participating business in our Alameda Community gift card program, there’s one thing you want to make sure you don’t miss.  While we use the term Small Business Season to…

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Popular Misconceptions About Shopping Small That Are Holding Your Customers Back

We’re closing in less than two weeks until Christmas. That means businesses with e-commerce options are quickly counting down deadlines for Christmas deliveries. This is the perfect time for Alameda small business to shine because you can promise customers holiday smiles quicker than they can be delivered in online purchases. However, there may still be…

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4 Psychological Techniques for Increased Sales During Small Business Season

It’s a noisy world out there and there’s lots of competition. If you want to stand out, you must provide excellent value and persuasive copy. Without these two things the holiday season will not be the boon you are hoping for. Luckily, creating copy that drives your audience to action is very easy during the…

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4 Things to Do for Your Small Business in December

The holiday shopping season is in full tilt right now and while you’re busy analyzing your Black Friday and Cyber Monday revenue, there are a few things you want to do to capture those December holiday dollars. Refresh Your Website If you still have Black Friday info up there, it’s time to strip it down…

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