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They Are NOT (All) Your Ideal Customer

Have you read Michael Port’s Book Yourself Solid? In it, he shares the importance of selecting an ideal customer or client–knowing who is best suited for, and needs, your offerings. He writes that this is one of the first things you should do because you don’t want to end up working with someone who’s not…

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President’s Message

Yesterday, the big news was Elon Musk buying Twitter. If you haven’t heard, not only did he buy it for $44 billion, he’s taking it private (again). There seem to be a lot of questions around what this means for the platform and freedom of speech. But what could it mean for your business? If…

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5 Changes to Make to Your LinkedIn Profile Today

Too many people think LinkedIn is solely for finding a job. Since small business owners have jobs, they often overlook the site’s potential. LinkedIn has 722 million users of the site with 310 million active monthly users (2021). Over 31% of users are based in the U.S. If you want to improve your personal brand…

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Gaining Control of a Social Media Disaster

Social media is a terrific way to connect with your audience but it can also pose problems and expose vulnerabilities with trolls and others wanting to do your business harm. It’s a difficult thing to navigate when someone says something disparaging about your company or a PR nightmare is created. But this article will give…

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20 Ways to Celebrate International Women’s Day

March 8, 2022, is International Women’s Day when the world celebrates the many contributions of women everywhere. If you’re not sure how to celebrate, we have some ideas for you and your business. But don’t feel like you need to make this happen in 24 hours. Some of these ideas are quick social media posts, while…

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10 Social Media Actions to Stop Immediately

Social media is about building relationships and allowing your customers, and potential customers, to get to know you better as you get to know them (and their preferences). But if you’re doing these ten things, chances are you’re not only chipping away at any relationship-building potential but you’re also hurting your own efficiency.   Spreading Yourself…

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TikTok Basics for Business

Is your business on TikTok? Maybe you’re just figuring out video and livestreaming and you have written off TikTok as a site for kids.  While you aren’t wrong about that (32.5% of users are between 10 and 19, while 41 percent of TikTok users are between 16 and 24 years old), the TikTok adult audience…

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3 Creative Ways to Become Top of Mind

Do you want people to think about your business before all others? Of course, you do. The first step to patronizing your business is remembering it exists.  Imagine you have a free evening, and you want to go out to eat here in Alameda. It doesn’t matter how amazing the food is at the new…

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3 Cheap Marketing Ideas for Businesses on a Budget

cheap marketing

Marketing can be one of your largest business expenses, particularly if your business is unknown and you’re just starting off. If your business has a storefront on a well-traveled street here in Alameda, you’re in luck. If not, you have some work to do.   New business owners who haven’t tackled marketing for business before may be…

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Most Businesses Get This Wrong on Social Media

There was a funny screen print of an email shared on social media last week. In it, a person the recipient didn’t know proposed marriage and then in the next sentence suggested, “Maybe we can get to know each other better.”   To any rational person this message seems out of order and out of context. Sadly,…

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