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7 Tips for Improving Your Local Search Ranking

Most businesses want to improve their search engine optimization (SEO). Doing so means more customers at less cost, and almost everyone wants more customers and doesn’t want to pay a lot to acquire them. But how you improve your organic reach on a global scale is very different from how you do it on a…

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Using Existing Facebook Groups to Grow Your Business

Alameda has several Facebook groups that have formed around living, working, and/or playing in our Island community. Some are private and you’ll need to request to join. Others are public. Some groups are loosely veiled business generators for community leaders or professionals (often real estate agents) who recognize how important it is to insert themselves…

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Labor Day Ideas for Your Business

Labor Day is fast approaching. This unofficial end of summer is largely ignored by businesses partly because a holiday surrounding working doesn’t seem like much fun. However, you can use this day for more than planning a backyard BBQ or trip to the beach. Here are some engaging social media and activity ideas that you…

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They Are NOT (All) Your Ideal Customer

Have you read Michael Port’s Book Yourself Solid? In it, he shares the importance of selecting an ideal customer or client–knowing who is best suited for, and needs, your offerings. He writes that this is one of the first things you should do because you don’t want to end up working with someone who’s not…

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President’s Message

Yesterday, the big news was Elon Musk buying Twitter. If you haven’t heard, not only did he buy it for $44 billion, he’s taking it private (again). There seem to be a lot of questions around what this means for the platform and freedom of speech. But what could it mean for your business? If…

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5 Changes to Make to Your LinkedIn Profile Today

Too many people think LinkedIn is solely for finding a job. Since small business owners have jobs, they often overlook the site’s potential. LinkedIn has 722 million users of the site with 310 million active monthly users (2021). Over 31% of users are based in the U.S. If you want to improve your personal brand…

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Gaining Control of a Social Media Disaster

Social media is a terrific way to connect with your audience but it can also pose problems and expose vulnerabilities with trolls and others wanting to do your business harm. It’s a difficult thing to navigate when someone says something disparaging about your company or a PR nightmare is created. But this article will give…

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20 Ways to Celebrate International Women’s Day

March 8, 2022, is International Women’s Day when the world celebrates the many contributions of women everywhere. If you’re not sure how to celebrate, we have some ideas for you and your business. But don’t feel like you need to make this happen in 24 hours. Some of these ideas are quick social media posts, while…

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10 Social Media Actions to Stop Immediately

Social media is about building relationships and allowing your customers, and potential customers, to get to know you better as you get to know them (and their preferences). But if you’re doing these ten things, chances are you’re not only chipping away at any relationship-building potential but you’re also hurting your own efficiency.   Spreading Yourself…

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