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A few years ago, a trend came on the scene that changed how businesses interact with their customers. Business people began recognizing the importance of the customer experience and customizing their offerings to what customers wanted. That was a great thing. But what came out of it that was not so great were surveys. Of…

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Regardless of how you feel about the 45th president, Donald J. Trump taught us all a thing or two about Twitter. There are now 145 million daily users, and 330 million active monthly users of the platform. 63% of users are between 35-63, with a median age of 40. 66% of users are male. Plus,…

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tell your business story

Most businesses understand the importance of an effective About Us page on their website. Customers want to do business with people they know, like, and trust, and telling your story is a good way to do that. The About Page has the potential to become one of the most heavily visited pages on your website. And…

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We are only a handful of days away from Christmas. And while it may feel like the holiday season revenue has already been decided with everyone from the post office to mail-order businesses saying there’s no way they can meet Christmas deadlines, now is the time that local small businesses can shine. If this holiday season…

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According to recent research by BlueVenn, 17% of shoppers do not plan on shopping in stores this year (up from 8% in 2019) and it makes sense that 61% of marketers fear losing their business to online sources. Here in Alameda, that number would probably be larger because of our current orders. If you’re one of…

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Are you tired of the words “new normal” yet?   If you’re like most business owners, you probably are. But whether we recognize it as a new shift in how we do business or a temporary tack you take to survive the current economic storm, the point is how you do business has to change if you…

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chamber benefits

Have you recently joined the Alameda chamber? New chamber membership brings a lot of benefits, but also a lot of questions. We’re here to help and ensure you are as excited a year from now as you are right at this moment, Alameda Chamber member! Keep reading if you’re overwhelmed by the number of chamber…

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By now you probably know pictures are great conversation starters and receive a lot of shares. They are a great marketing tool for your business. But there are some business selfies that get better traction than others. Here’s our list. Selfies are no longer the domain of duck-faced teenaged girls. (Remember that trend?) They’re popular…

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Social media post tips and ideas

Have you ever noticed just how many bland posters there are out there on social media? They post only about themselves and not even interesting things about themselves. They’re not building any sizeable fan base because that kind of posting is not allowing people to know, like, and trust them.  Their social media efforts are wasted…

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