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10 Social Media Actions to Stop Immediately

Social media is about building relationships and allowing your customers, and potential customers, to get to know you better as you get to know them (and their preferences) better as well. But if you’re doing these 10 things, chances are you’re not only chipping away at any relationship-building potential but you’re also hurting your own efficiency.   Spreading Yourself…

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Social Media Is Not Just for Recruiting Customers

For a while, marketers have been telling people how to build relationships with potential customers on social media. They’ve shown them how to nurture a potential customer through the sales cycle to make a buying decision. And that’s what businesses have been focused on. But your social networks need to be doing double duty now.…

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How to Find Time for Social Media

Small business owners, especially those businesses with under 10 employees, find it extremely difficult to justify the time on social media because it doesn’t lead to predictable, measurable cost savings or revenue. But it’s difficult to measure the value of a relationship and that’s what you’re building with social media. Just as you make time for…

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6 “Better Than Surveys” Ways to Find Out What Your Customers Think

A few years ago, a trend came on the scene that changed how businesses interact with their customers. Business people began recognizing the importance of the customer experience and customizing their offerings to what customers wanted. That was a great thing. But what came out of it that was not so great were surveys. Of…

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Take on Twitter with These 4 Beginner’s Tips

Regardless of how you feel about the 45th president, Donald J. Trump taught us all a thing or two about Twitter. There are now 145 million daily users, and 330 million active monthly users of the platform. 63% of users are between 35-63, with a median age of 40. 66% of users are male. Plus,…

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Move Your Business Story Off of the About Page

tell your business story

Most businesses understand the importance of an effective About Us page on their website. Customers want to do business with people they know, like, and trust, and telling your story is a good way to do that. The About Page has the potential to become one of the most heavily visited pages on your website. And…

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Reach Last-minute Shoppers with These 4 COVID Precautions

We are only a handful of days away from Christmas. And while it may feel like the holiday season revenue has already been decided with everyone from the post office to mail-order businesses saying there’s no way they can meet Christmas deadlines, now is the time that local small businesses can shine. If this holiday season…

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Start Selling Through Social with 3 Effective Post Examples

According to recent research by BlueVenn, 17% of shoppers do not plan on shopping in stores this year (up from 8% in 2019) and it makes sense that 61% of marketers fear losing their business to online sources. Here in Alameda, that number would probably be larger because of our current orders. If you’re one of…

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9 (More) Marketing Tips for the “New Normal”

Are you tired of the words “new normal” yet?   If you’re like most business owners, you probably are. But whether we recognize it as a new shift in how we do business or a temporary tack you take to survive the current economic storm, the point is how you do business has to change if you…

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I’m a New Alameda Chamber Member. Now What?

chamber benefits

Have you recently joined the Alameda chamber? New chamber membership brings a lot of benefits, but also a lot of questions. We’re here to help and ensure you are as excited a year from now as you are right at this moment, Alameda Chamber member! Keep reading if you’re overwhelmed by the number of chamber…

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