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Grow Your Business Socially

Did your parents ever say, “Monkey see, monkey do.”? Perhaps you were trying to win an argument by telling them how you’re the only person not allowed to do something, to which they replied, “If everyone jumped off of a bridge, would you do it too?” Your parents were likely trying to raise you to…

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Unlocking LinkedIn’s Potential for Business Growth

Do you think of LinkedIn as a platform solely for job seekers? While the world’s largest professional network is widely recognized as a platform for job candidates and recruiters to connect, that’s not all it can do. Its potential goes far beyond job hunting. For savvy business owners and professionals, LinkedIn offers a treasure trove…

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Is Threads Right for Your Business

If you’re on Instagram, the answer is probably. And it’s easy to do.  Facebook err…Meta does it again. We have yet another social media platform to consider. Usually when advising businesses on whether they should participate on a social media platform, we ask them who their ideal client is and then we go by demographics.…

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4 Ways Copycatting Can Help You Build a Following on Social Media

Building a following on your desired platform on social media requires a bit of luck but there are some things you can do to help that luck (and other users) find your profile. But sadly, those things probably don’t have a lot to do with your business. 4 Ways Copycatting Can Build a Following on…

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7 Things You Can Do to Improve Your Business Over Your Lunch Hour

Major overhauls of a business take time and buy-in, and frankly, they can be a little frightening. Not so of these mini tweaks. These seven things can help you move the meter in your business in less time than it takes to wolf down a sandwich and check your voicemails.  Find Out What Customers Like …

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Popular Misconceptions About Shopping Small That Are Holding Your Customers Back

We’re closing in less than two weeks until Christmas. That means businesses with e-commerce options are quickly counting down deadlines for Christmas deliveries. This is the perfect time for Alameda small business to shine because you can promise customers holiday smiles quicker than they can be delivered in online purchases. However, there may still be…

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7 Tips for Improving Your Local Search Ranking

Most businesses want to improve their search engine optimization (SEO). Doing so means more customers at less cost, and almost everyone wants more customers and doesn’t want to pay a lot to acquire them. But how you improve your organic reach on a global scale is very different from how you do it on a…

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Using Existing Facebook Groups to Grow Your Business

Alameda has several Facebook groups that have formed around living, working, and/or playing in our Island community. Some are private and you’ll need to request to join. Others are public. Some groups are loosely veiled business generators for community leaders or professionals (often real estate agents) who recognize how important it is to insert themselves…

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Labor Day Ideas for Your Business

Labor Day is fast approaching. This unofficial end of summer is largely ignored by businesses partly because a holiday surrounding working doesn’t seem like much fun. However, you can use this day for more than planning a backyard BBQ or trip to the beach. Here are some engaging social media and activity ideas that you…

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