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TikTok Basics for Business

Is your business on TikTok? Maybe you’re just figuring out video and livestreaming and you have written off TikTok as a site for kids.  While you aren’t wrong about that (32.5% of users are between 10 and 19, while 41 percent of TikTok users are between 16 and 24 years old), the TikTok adult audience…

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3 Creative Ways to Become Top of Mind

Do you want people to think about your business before all others? Of course, you do. The first step to patronizing your business is remembering it exists.  Imagine you have a free evening, and you want to go out to eat here in Alameda. It doesn’t matter how amazing the food is at the new…

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3 Cheap Marketing Ideas for Businesses on a Budget

cheap marketing

Marketing can be one of your largest business expenses, particularly if your business is unknown and you’re just starting off. If your business has a storefront on a well-traveled street here in Alameda, you’re in luck. If not, you have some work to do.   New business owners who haven’t tackled marketing for business before may be…

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Most Businesses Get This Wrong on Social Media

There was a funny screen print of an email shared on social media last week. In it, a person the recipient didn’t know proposed marriage and then in the next sentence suggested, “Maybe we can get to know each other better.”   To any rational person this message seems out of order and out of context. Sadly,…

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Improve Your LinkedIn Profile with These 5 Quick Steps

Too many people think LinkedIn is solely for finding a job. Since small business owners have jobs, they often overlook the site’s potential. LinkedIn has 800 million users (according to its about page), an increase that more than doubled since 2015. If you want to improve your personal brand and your company’s visibility, this site is…

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Customer Engagement in 20 Minutes a Day. Seriously.

One of the most frequent complaints about the changes in marketing that have occurred over the last decade is the time required for customer engagement. Who has that kind of time to spend on social media?   You do.  It can be done in the time it takes you to wolf down your lunch. It can even be done while…

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10 Social Media Actions to Stop Immediately

Social media is about building relationships and allowing your customers, and potential customers, to get to know you better as you get to know them (and their preferences) better as well. But if you’re doing these 10 things, chances are you’re not only chipping away at any relationship-building potential but you’re also hurting your own efficiency.   Spreading Yourself…

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Social Media Is Not Just for Recruiting Customers

For a while, marketers have been telling people how to build relationships with potential customers on social media. They’ve shown them how to nurture a potential customer through the sales cycle to make a buying decision. And that’s what businesses have been focused on. But your social networks need to be doing double duty now.…

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How to Find Time for Social Media

Small business owners, especially those businesses with under 10 employees, find it extremely difficult to justify the time on social media because it doesn’t lead to predictable, measurable cost savings or revenue. But it’s difficult to measure the value of a relationship and that’s what you’re building with social media. Just as you make time for…

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6 “Better Than Surveys” Ways to Find Out What Your Customers Think

A few years ago, a trend came on the scene that changed how businesses interact with their customers. Business people began recognizing the importance of the customer experience and customizing their offerings to what customers wanted. That was a great thing. But what came out of it that was not so great were surveys. Of…

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