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word of mouth

One of the easiest and cheapest marketing tactics today is building a referral network. If you concentrate on growing referrals and word-of-mouth (WOM) marketing you can cut your marketing budget. No, really. You still need one but a little spend goes a long way when you have loyal, loving, and loud customers. Not only does…

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This title is a misleading. It’s easy to get more reviews you just have to stink at what you do. People are always more apt to give a negative review than a positive one. But those aren’t the kind of business reviews you want. You want more positive reviews. To achieve this, you have to…

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