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Targeting Your Ideal Customer

No matter what your hobby, there are tools of the trade. If you fish, you match the type of bait you use to the kind of fish you want to land. For knitters, there are specific needles to use for different kinds of stitches and patterns. Golfers employ clubs specific to the kind of shot they…

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5 Types of Effective Storytelling for Your Business

Do you watch America’s Got Talent? Or how about American Idol? The Olympics? The MLB All-star Game? These competitions all have something in common. They tell stories. If you watch them, none of them are solid, hours upon hours of broadcasted competition. Mixed in with commercials and the performances, the producers choose to interlace storytelling…

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Better Business Blogging Made Simple

How good is your business blog? Here are a few tips to make it even better. It’s simple. A business blog should do three things for your business:   prove to Google you are a legitimate business website with good content (which will happen when it’s shared).  present a more human side of your business, helping your audience connect…

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Master the Basics of Good Content to Increase Sales

Writing is difficult for a lot of people. You may worry about your mastery of grammar or vocabulary. Maybe you just don’t think you have anything interesting to say. But if you have something to sell, you need to learn the basics of good content, at least until you can pay someone to do it…

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